Marketing Manager

Posted 9 Days Ago
Be an Early Applicant
Canada
Senior level
Software
The Role
The Marketing Manager will develop and implement strategic marketing plans to enhance brand awareness, manage multi-channel campaigns, analyze performance metrics, and oversee the marketing budget while collaborating with various teams and stakeholders.
Summary Generated by Built In

Description

Dew Software is seeking an enthusiastic and results-driven Marketing Manager to join our team. As a leader in digital transformation, we work with Fortune 500 companies to drive innovation and deliver exceptional results. In this role, you will be responsible for developing and executing marketing strategies to promote our services and solutions. If you are a creative thinker with a passion for marketing and technology, we would love to hear from you!


Responsibilities

  • Develop and implement strategic marketing plans to drive brand awareness and lead generation.
  • Create and manage marketing campaigns across various channels, including email, social media, digital advertising, and events.
  • Collaborate with cross-functional teams to create compelling content, including blog posts, whitepapers, case studies, and videos.
  • Manage the company's website and optimize its content and user experience.
  • Monitor and analyze marketing performance metrics to track campaign effectiveness and ROI.
  • Manage the marketing budget to ensure efficient allocation of resources.
  • Stay up-to-date with industry trends and best practices to identify new marketing opportunities.
  • Build and maintain relationships with industry influencers and partners to expand brand reach.
  • Organize and coordinate industry events, including trade shows and conferences.
  • Manage external agencies and vendors to support marketing initiatives.
Requirements
  • Bachelor's degree in Marketing, Business, or a related field.
  • 5+ years of experience in marketing management, preferably in the technology industry.
  • Proven track record in developing and executing successful marketing strategies and campaigns.
  • Strong knowledge of digital marketing channels and tactics.
  • Experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems.
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving abilities.
  • Ability to manage multiple projects and prioritize effectively.
  • Team-oriented mindset with strong leadership and collaboration skills.
  • Highly creative and innovative mindset.
  • Experience in the technology or software industry is a plus.

The Company
HQ: Fremont, California
133 Employees
On-site Workplace
Year Founded: 1997

What We Do

At Dew Software, we are a leading player in the Digital Transformation space, empowering businesses to thrive in the rapidly evolving digital landscape. With over 25 years of industry expertise, we deliver innovative solutions and services to Fortune 500 companies, driving their growth and success.

As a CMMi Level 3 and ISO certified organization, we are committed to excellence, quality, and customer satisfaction. Our robust processes and stringent quality standards ensure that we deliver exceptional outcomes for our clients, consistently exceeding their expectations. We specialize in end-to-end Quality Assurance and transformation services, helping our clients achieve superior software quality and optimize their development processes.

With a global presence and 14 development centers spanning 9 countries, our organization brings together diverse talent and expertise from around the world. We foster a collaborative and inclusive work culture that encourages creativity, innovation, and continuous learning.

At Dew Software, we are experts in the Build Operate Transfer (BOT) model, providing comprehensive solutions that enable seamless transitions from project initiation to full-scale operations. Our expertise in BOT ensures that our clients can quickly establish their technology operations and effectively manage their IT assets for long-term success.

We believe in the power of digital transformation to revolutionize industries and drive positive change. We leverage cutting-edge technologies, such as AI, cloud computing, and data analytics, to help our clients optimize their operations, enhance customer experiences, and stay ahead in today's competitive market.

Join our talented team of professionals who are passionate about making a difference. At Dew Software, you'll have the opportunity to work on exciting projects, collaborate with industry leaders, and unleash your full potential. Be a part of our journey in shaping the future of digital transformation

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