As the Marketing & Partner Operations Manager, you will be the owner of the systems and infrastructure that drive demand generation and partner-sourced growth. You are expected to identify the problem impacting funnel performance and ensure the system changes are made, end-to-end, to improve efficiency across the revenue engine.
You drive impact on the acquisition side by building durable systems that make channel and partner performance visible and improvable, not just reported after the fact. You define the fix and configure the system directly as a HubSpot admin, partnering with Business Systems, and you'll need enough fluency in Salesforce to ensure these systems connect seamlessly.
This role reports directly to the Head of Revenue Operations and will not have any direct reports.
Responsibilities include:
Own top of funnel lead routing & assignment, scoring, enrichment, and lifecycle management, built and maintained directly in HubSpot. Partner with Biz Systems on LeanData-side configuration
Establish clear rules of engagement and ensure attribution logic is accurate, so leads are correctly mapped to the right channel — maintaining the data integrity needed to measure channel ROI with confidence.
Accelerate revenue and improve pipeline hygiene by implementing automations and workflows across the lead-to-customer lifecycle.
Proactively identify and fix funnel inefficiencies — including MQL/PQL → SQL handoff rules and SLAs with the Sales & CS Business Partner — to improve speed to lead and conversion metrics.
Partner with GTM Analytics and Biz Systems on Salesforce data needs for models like Propensity to Revenue or Propensity to Close — ensuring the right fields exist, data flows cleanly between systems, and resulting scores land in Salesforce in a usable way. Model logic and validation stay with GTM Strategy & Analytics.
Partner with the B2B Marketing team to improve lead management and nurture across all channels (marketing, partnerships, rep-gen) — how and when leads get warmed for the Sales team.
Deliver ad-hoc reporting for Marketing & Partnerships teams.
Forecast and project expected pipeline contribution by channel to support GTM planning.
Own end-to-end delivery of marketing workflows and campaigns — build, launch, and post-launch verification — to keep the funnel healthy and acquisition on track.
Manage the marketing tech stack, including HubSpot and Salesforce infrastructure, integration, and field mapping requirements.
Standardize campaign management and reporting in SFDC to ensure consistent tracking across Marketing-sourced pipeline.
Partner closely with Marketing team to execute, measure, and scale multi-channel campaigns
Own end-to-end delivery of partnerships workflows and campaigns — build, launch, and post-launch verification — to keep the partner pipeline healthy and performing.
Own partner tech infrastructure including Partnerstack and Salesforce, integration, and field mapping requirements
Analyze partner-level lead quality and conversion, collaborate with Partnerships team on incentive experiments to boost performance, and track impact to learn what works
Monitor partner discount usage, ensuring discounts are only applied to partner-referred deals and flagging misuse that could erode ASP. (Comp design sits with GTM Strategy & Analytics; comp operationalization sits with the Sales & CS Business Partner).
Reporting & Workflows
Marketing Ops
Partnerships Ops
You Should Apply If You:
Have 5+ years of experience in marketing operations, revenue operations, or a similar systems-focused role, with hands-on HubSpot administration experience
Have a background in B2B SaaS
Are a genuine systems builder — comfortable owning a HubSpot instance end to end, not just using one
Have real depth in lead-to-cash mechanics: routing, scoring, enrichment, campaign tracking, conversion, and attribution
Instinctively look for where automation can remove manual work and speed up the funnel
Can go from "here's the problem" to "here's the system change that fixes it" without a handoff
Have enough fluency in Salesforce to ensure HubSpot and SFDC connect seamlessly. PartnerStack experience is a plus
Have strong problem-solving skills, with the ability to navigate ambiguity and drive solutions proactively while working with minimal direction
Are comfortable in a fast-paced, scrappy work environment and aren't afraid to ask probing questions
Have a high attention to detail, particularly around data hygiene, access/permissions, and workflow configuration
Are a strong cross-functional communicator, especially with Marketing and Partnerships stakeholders
About Our Benefits:
- Expected Base Salary: $120,000 - $152,000 (depending on candidate location and experience)
- Ongoing training and growth opportunities.
- A "Best Place to Work" winner multiple times where we focus on creating a great employee experience.
- Rock solid medical, dental, and vision plans.
- Mental Health Coverage - we offer several programs to support your mental health and wellness goals.
- Unlimited Paid Vacation. We expect you to work hard, but still enjoy your personal life
- 7 weeks of baby bonding time for all new parents (within the first year of birth or adoption), 8 Weeks of Paid Pregnancy Leave.
- 401(k) Matching
- Employer-contributing student loan assistance program or continuing education reimbursement program
- Employee Stock Incentive Plan.
- Pet insurance for your fur babies
- Consistent & fair leadership: we’ll share info, set clear goals, show you respect, and treat everyone fairly.
- Enough freedom to spread your wings while still holding you accountable.
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