As a Marketing Science Lead, your curiosity never ends. The next question is always on your mind, helping you demonstrate the value of marketing science to internal and external stakeholders. You bring in 5 to 8 years of experience, leading others in delivering Marketing Science projects across a broad range of initiatives, with a demonstrated expertise in at least two of the following areas: data integration, ETL, database management, tracking and measurement, data visualization, ML/AI operations. You have experience optimizing Digital marketing efforts by systematically using data-driven insights, enjoy collaborating with others, and excel at leading and training juniors to translate findings into clear, actionable and executable insights.
Gaining leadership experience through supervising and developing a passionate team of analysts (including managing their work priorities, timelines, deliverables, and training) is definitely something you’re looking for. And you’ll expose your analyst to all Marketing Science sub-disciplines to help develop their expertise.
You will:
- Understand data, data management, data infrastructure, and digital marketing platforms.
- Lead the ideation, development and execution of data solutions that support the functions of the business
- Manage, develop and motivate analysts: participate in resourcing, hiring and training planning.
- Lead the mapping and implementation of data flows and ensure compliance with data governance protocols.
- Partner with team leads, clients, and agency partners to solve data problems and advance the data ecosystem to support the needs of the business.
- Shape analytics content and provide point of view on methodology and technology.
- Manage and lead projects using project management skills to set clear expectations for relevant stakeholders.
- Creatively solve problems, improve processes, and design methodically.
You have:
- B.S. degree in a quantitative or technical field. Including but not limited to economics, mathematics, business, finance, social sciences, computer science, or information management. M.S. degree preferred.
- 5+ years of experience in data engineering focused roles, preferably in the digital marketing space.
- An insatiable curiosity and sense of humour.
- Strong collaboration, project management, and team building skills.
- Excellent communication and presentation skills to a variety of audiences, including creative, tech, media, project management, account, and client teams.
- Extensive experience in data engineering: data architecture, ETL/data integration (and related tools), data automation, cloud based data management platforms (AWS, Azure, GCP)
- Expertise in Python, R, SQL, as it relates to their application in data management
- Experience with two or more visualization platforms: Tableau, Domo, PowerBI, etc., and knowledge of the strengths and weaknesses of the market leaders.
- Proficient knowledge of digital marketing data sources
- Experience providing task direction and/or mentoring junior analysts.
- Ability to distill large quantities of information into clear and concise insights to formulate actionable recommendations.
- Ability to articulate ideas and concepts in visually interesting and compelling formats.
- An understanding that each project and problem requires a fresh approach.
- Proficiency in current issues and trends within the online marketing industry with an emphasis on emerging media and mobile platforms.
What We Offer
- Global maternity and parental leave
- Competitive benefits packages
- Vacation, compassionate leave, wellness days, and flex days
- Access to online services for families and new parents
- Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
- Diversity and Inclusion Board with 12 affinity groups
- Internal learning and development programs
- Enterprise-wide employee discounts
The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 4 days a week. The ask stems from our want to:
- Strengthen opportunity for continuous learning
- Improve collaboration and team relationships.
- Increase employee engagement
This hybrid model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.
Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to [email protected].
We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx
