Marketing Specialist I

About Us:
Founded in 1995, ADLINK is one of the world’s leading-edge computing companies and a technology-leading platform provider in the embedded computing industry. Headquartered in Taiwan, ADLINK has operations in the United States, UK, Singapore, China, Japan, Korea and Germany. With more than 1,800 dedicated employees around the world, we are proud to provide ADLINK products to over 40 countries across five continents, with worldwide distribution networks. ADLINK is also proud to be associated with many major technology leaders and Fortune 500 companies.
Salary Range: $60,000 - $80,000
The Marketing Specialist I is office-based.
Approximately 10-40% travel may be required.
How will you make an impact:
The Marketing Specialist will provide overall support of ADLINK North Americas marketing activities and will also work closely with ADLINK North Americas’ sales and marketing team and provide assistance (and in some cases responsible for) in the creation, execution, and reporting on assigned digital marketing and/or trade shows and online event activities, making sure that they are positioned appropriately in the market and competitive landscape.
What will you do:
Marketing & Campaign Management
•Plan, execute, and track integrated marketing and product marketing campaigns across digital channels in collaboration with cross-functional teams.
•Help assist in go-to-market strategies for new and existing products, ensuring alignment with regional marketing goals.
Events & Asset Coordination
•Provide end-to-end event support, including messaging, logistics, on-site coordination (travel required), and management of demo units, collateral, and promotional materials.
•Oversee event-related budgets, packing, shipping, and inventory allocation.
Content & Social Media Management
•Create, curate, and manage content across LinkedIn, Twitter, and Facebook via Oktopost—developing copy, sourcing visuals, and managing both paid and organic posts.
•Collaborate with corporate marketing, PSMs, and other business units’ teams to maintain consistent messaging across all platforms.
Reporting & Optimization
•Analyze marketing data to generate insights, test new strategies, and continuously optimize campaign and content performance.
•Lead and support ad-hoc marketing projects and initiatives as assigned.
How will you get here?
Education:
•Bachelor’s degree
Experience:
•Minimum 2 years marketing experience
Knowledge/Skills/Qualifications:
•Understanding of online marketing concepts and strategies
•Excellent writing and communication skills
•Analytical and data-driven thinking
•Proficient in Microsoft office applications, such as Word, PowerPoint, Excel, Outlook
•Experience using marketing automation tools such as Marketo, HubSpot, Mailchimp.
•Knowledgeable in Salesforce CR
•Knowledge in Adobe Creative Suite is a plus
•Strong Visual Sense & Eye for Design Aesthetics
•Strong organizational, prioritization, and time management skills with the ability to handle multiple assignments and meet deadlines under pressure.
•Ability simultaneously and able to work independently as well as a team setting
•Strong resourcefulness and problem-solving skills
•Maintain a positive can-do attitude that promotes teamwork within the company
•Self-starter, comfortable taking initiative and thinking on your feet
•High degree of professionalism and ability to communicate and collaborate effectively with colleagues and stakeholders at all levels.
Benefits:

• Medical, Dental, and Vision Insurance.
• Life, AD&D, Short Term Disability, and Long-Term Disability insurance.
• 401k retirement plan
• HSA, Health Care FSA and Dependent Care FSA
• Vacation and Sick Leave.
• Paid holidays and floating holidays

Physical Demands and Work Environment:
•While performing the duties of this job, the employee is frequently required to sit; regularly use hands to handle, or feel objects, tools, or controls; talk and hear; and doing things such as analytical work or reports, which requires focus, while utilizing a computer
•Must be able to operate general office equipment
•Physical stamina to stand, reach, bend, lift, grasp, and kneel
•The employee must occasionally lift and/or move up to 40 pounds
•Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus
•The noise level in the work environment is usually quiet to moderate
AAP/EEO Statement:
ADLINK Technology, Inc does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factors.
Additional information about the role:
Please note this job description may not cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. The range for this position may be modified at any time at our sole discretion. This base salary does not include additional bonus compensation and benefits. Individual compensation packages are based on factors unique to each candidate, including job-related skills, training, experience, qualifications, work location, and market conditions.