Marketing Specialist

Employment Status:Regular

Time Type:Full time

BUILDING A WORLD CLASS TEAM STARTS WITH YOU

At the heart of CSA Group is a vision: making the world a better, safer, more sustainable place. It's been part of our mission for nearly one hundred years: from the first engineering standard for railway bridges developed in 1919, to more than 3,500 standards, codes & related products today.

Headquartered in Canada, with a global footprint of more than 30 labs and offices across Europe, Asia and North America, CSA Group tests, inspects and certifies a wide range of products - from every day househould items to leading edge technology-to meet exacting requirements for safety, performance and environmental impact.

Our employees take pride in making a difference in people's lives through the work that we do. We're looking for people like you to help make it happen.

Job Summary:

This role will be responsible for the independent execution of an integrated marketing plan that contributes to the growth of the respective education and product businesses. They will take ownership of the assigned marketing initiatives, work cross-functionally and support multiple stakeholders in the delivery of highly effective marketing programs based on deep stakeholder understanding to help deliver the business's annual objectives and plans.

Responsibilities:

Understanding the Business

• Supports the Marketing Operations Manager in the strategic development of annual marketing plans.

Working Well with Others

• Works with internal stakeholders and external media agencies to meet marketing objectives.

• Establishes and maintains a frequent dialogue with marketing colleagues to leverage brand and project harmonization

• Act as a marketing liaison, coordinating across departments to gather feedback, manage expectations, and ensure the timely delivery of marketing initiatives.

• Leverage a client servicing approach to manage internal and external stakeholders, ensuring the flow of information and resources is seamless and organized.

Delivering Results

• They will independently execute the initiatives in the marketing plans, including new education product launches, campaign development, content management, and execution.

• Works with internal and external partners to support the development and execution of new solutions and channel strategies with advertising, website, e-commerce, digital updates, and sales and education collateral that help support key marketing initiatives.

• Designs, develops, and executes marketing campaigns for Education and product purposes, with minimal support from the Marketing Manager.

• Creates media strategies and plans to support campaigns

• Works independently to plan and coordinate the management of promotional campaigns targeted toward standard users, including email marketing and the CSA Store e-commerce platform.

• Independently measures campaign included in the annual marketing plan, including monthly top-line tracking. They will assist with monitoring, analyzing, and evaluating the performance of marketing programs and provide recommendations to the Manager as required.

• Budget management and reporting for all assigned campaigns

• Managing and coordinating general marketing department tasks, projects, campaigns, and events from beginning to end

Education & Experience:

• College/university degree in marketing, business administration, communications or equivalent experience in a sales/marketing and/or communications department

• 3-5 years of marketing experience (industry experience where possible)

• Experience with all marketing channels (print, digital, social media, e-commerce, email)

• Digital marketing experience and familiarity with Google Analytics are considered assets.

• Experience managing agency relationships and creative briefs in a fast-paced, deadline-driven environment.

Skills:

• Strong client servicing and stakeholder management abilities, including effective communication, relationship building, and conflict resolution.

• Exceptional organizational and time management skills, with the ability to juggle multiple priorities and meet deadlines.

• Analytical mindset with proficiency in campaign performance monitoring and reporting.

• Solid project management skills, with attention to detail and results orientation.

• Proficiency with marketing and business software tools (MS Office, creative tools, CRM, and e-commerce platforms).

• Positive, self-motivated attitude with a collaborative mindset and a proactive approach to problem-solving.

CSA Group is an Equal Opportunity Employer and is committed to diversity, equity, and inclusion.  We prohibit discrimination and harassment of any kind based on any grounds stipulated by applicable laws. We are an organization where opportunities are based on skills and abilities, and differences are respected and valued.  Please contact us at [email protected] if you require accommodation in the interview process.