Marketing Technologies Chapter Manager

What you’ll do

The IT Martech Chapter Manager is responsible for leading the integration, optimization, and strategic alignment of marketing technologies across the organization. This role bridges marketing and IT, ensuring that the Martech stack supports business objectives and delivers data-driven insights to enhance customer experiences.

This role is ideal for a visionary leader passionate about driving innovation through technology while fostering collaboration across teams.

In this role, you’ll do:

• Martech Strategy Development: Design and implement a cohesive marketing technology strategy with automation as a priority.

• Technology Integration: Oversee the integration of marketing tools (e.g., CRM, CMS, analytics platforms) to ensure seamless data flow and operational efficiency.

• Data Management & Analysis: Monitor data quality, analyze key metrics, and provide actionable insights for platform optimizations.

• Cross-Functional Collaboration: Act as a liaison between marketing, IT, and other departments to align technology solutions with business needs.

• Training & Support:  Lead and evangelize a culture of continuous learning and technology adoption within the marketing sphere. Ensure that appropriate documentation is adhered to and maintained throughout.

• Compliance Oversight: Ensure adherence to data privacy, security, and compliance standards.

What you bring

• Bachelor of Science in Computer Science, Digital Marketing Technology, or a related field.

• 5+ years of experience in Martech or a similar role.

• 7+ years of experience in Software Engineering.

• Expertise in marketing technology platforms such as: SalesForce Marketing Cloud, Adobe AEP Suite, ActionIQ, Google Ad Management and Cloud Platforms, DOMO, Databricks.

• Development Leadership Experience utilizing strong Agile SDLC principles.

• Strong understanding of marketing KPIs and how they are tie into technology adoption (e.g. ROI, ROAS, CPA, CLV, NPS, CPM, etc.) .

• Proficiency in aligning marketing technology initiatives with overall business and marketing strategies.

• Strong skills in managing multiple complex projects and ensuring that timelines, budgets and resources are effectively adhered to.

• Strong understanding of data integration, APIs, and system interoperability.

• Analytical mindset with experience in leveraging data for decision-making.

• Excellent communication skills to bridge technical and non-technical teams.

• Leadership abilities to manage cross-functional teams and drive change.

• Development experience in ReactJS, OmniStudio, APEX, Java, ADO, Git and Github are an asset.

• Certifications in Martech platforms or project management are an asset.

• SAFE for Agile Certification an Asset.

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging 

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations  

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.