Position Summary
The role of a Senior Buyer, Investment is to prepare, negotiate and document the execution of all client’s media buys within the Investment group. The Senior Buyer will train and provide guidance to all Assistant Buyers in the group as well as support the Supervisor/Manager in preparing all written documentation to the Planner or Client (e.g. pre-buy/post-buy reports, media evaluations/recommendations, and other pertinent documentation).
This role requires you to work as part of an integrated media investment team to ensure the product is grounded in insights and experience, resulting in flawless media executions.
Key Responsibilities
- Take lead on executing complex digital campaigns ensure that the correct digital tracking is employed and naming conventions are followed
- Oversee multiple campaigns and projects simultaneously, with a focus on effectively managing priorities. This includes adhering to pre-determined timelines while also adapting to evolving project requirements and adjusting timelines as needed
- Manage and maintain the digital dashboard ensuring that all metrics are accurate
- Collaborate closely with the planning team to develop media recommendations and wrap/post reports
- Provide guidance and direction to the planning team on digital activation best practices under the campaign/client parameter(s)
- Monitor and provide optimizations against client’s campaign digital objectives
Desired Skills & Experience
- Experience working with a programmatic & social team not limited to direct vendors and/or in-house specialized business unit (Display & social)
- Minimum 2-3 years of experience in digital media
- Able to work independently and collaboratively across different internal and external teams
- Experience in training junior employees on different platforms relating to digital execution
- Strong digital analytical and financial acumen
- Experience in trafficking different types of digital media with an Ad-Operations contact by inputting and completing agency standardized traffic sheets
- Experience in pulling reports in Google’s Campaign Manager (CM360)
- Knowledgeable in the relationship of dataflow and process between Prisma and Google’s Campaign Manager (CM360)
- Proficient in Prisma for contract building and trafficking to an adserver
- Proficient in Microsoft Office Suite (Microsoft Excel, Word and PowerPoint)
Working collaboratively with Canada’s most iconic brands, Media Experts’ mission is to forge deeper connections with consumers. Our comprehensive view of this diverse and ever-changing landscape allows us to create impactful integrated media solutions. Since 1981, we have stood out as pioneers, thought leaders and mavericks. Our playbook for success is built on innovative approaches and unique technologies and is firmly rooted in our culture of care and commitment to our partners and collaborators. We are uniquely positioned to help our clients win in the Canada of today and tomorrow.
Media Experts is a leading full-service media agency delivering integrated solutions for clients such as Bell Canada, Honda, Netflix, Interac, Moosehead, Pizza Pizza, Royal Canadian Mint and Specsavers. With three offices strategically located in Montreal, Toronto, and Vancouver, Media Experts is part of the IPG Mediabrands network. For more information, please visit www.mediaexperts.com.
What's in it for you?
• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.
Media Experts is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [email protected].
