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The Media Strategy Manager will develop data-driven media strategies to enhance user acquisition and brand growth while collaborating cross-functionally.
We are seeking a visionary, data-driven Media Strategy Manager to unlock growth across Match Group brands through actionable insights, revenue and growth strategy, and go-to-market media plans. This role will work cross-functionally with product, insights, analytics, marketing, and finance. Ideal candidates thrive in fast-paced environments and have a proven ability to translate data into business outcomes.
Know where you belong. Match Group is a leading provider of dating services across the globe. Our portfolio includes Tinder, Match, Hinge, PlentyOfFish, The League, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our platforms—it’s the foundation of every team we hire.
When it comes to dating, the connection starts online, but the real magic happens once you meet in real life (IRL). We think the same is true for creating the best platforms, so we work together IRL in our New York office 3 days/week.
How You’ll Make an Impact:
- Lead the development of integrated data-backed media strategies across all channels (digital, social, traditional, and emerging platforms) to drive user acquisition, brand growth, and review across Match Group
- Build and present business case for new initiatives; including risk and opportunities
- Partner with brand, creative, insights and analytics teams to align media strategies with overall business goals, setting clear expectations for outcomes
- Use data-driven insights to guide media mix decisions, audience segmentation, and campaign optimization.
- Stay ahead of media trends, technologies, and platform updates to drive innovation and competitive advantage.
- Collaborate with cross-functional teams (brand, comms, product marketing, analytics) to ensure cohesive storytelling and channel alignment.
- Partner with shared media buying team and agencies to effectively communicate and implement campaigns
- Serve as the knowledge export for all media channels
We Could Be a Match If You Have:
- 5+ years in strategy, consulting, growth marketing, or media in a consumer tech or subscription-based company.
- Rich knowledge of the ever changing media landscape; domestic required, international preferred
- Exceptional analytical skills with the ability to show how media plans will impact business outcomes
- Strong collaboration and communication skills; comfortable presenting to senior stakeholders.
- Experience with performance marketing, brand media, and emerging digital platforms.
- Bachelors degree in Business, Economics, Marketing, or related field
#LI- LH1
Why Match Group?
Our mission is simple – to help people find love and happiness! We love our employees too and understand the importance of all life's milestones. Here are some of the benefits we are proud to offer:
Mind & Body – Medical, mental health, and wellness benefits to support your overall health and well-being
Financial Wellness – Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000), as well as an employee stock purchase program to help you feel supported in your financial security
Unplug – Generous PTO and 14 paid holidays so you can unplug
Career – Annual training allowance for professional development and ERG membership opportunities and events so you feel connected and empowered in your work
Family – Families come in all shapes and sizes so we offer 20 weeks of 100% paid parental leave, fertility, adoption, and child care resources, as well as pet insurance and discounts
Company Gatherings – We host fun happy hours and company events where our employees get to know each other and build a sense of connection and belonging!
We are proud to be an equal opportunity employer and we value the rich dynamics that diversity brings to our company. We do not discriminate on the basis of race, religion, color, creed, national origin, ancestry, disability, marital status, age, sexual orientation, sex (including pregnancy and sexual harassment), gender identity or expression, uniformed service or veteran status, genetic information, or any other legally protected characteristic. Period.
If you require a reasonable accommodation to participate in the hiring process — such as during pre-employment testing or interviews — please indicate this by selecting “Yes” in the accommodation request field. We’ll reach out to discuss your needs if you're selected for the interview stage.
#Match
Top Skills
Data Analytics
Digital Media
Emerging Digital Platforms
Performance Marketing
Social Media
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