The Outbound Demand Generation Manager oversees outbound operations, designing marketing campaigns, managing data enrichment, and optimizing revenue through analytics and reporting.
About us
At Leap Tools, we are building the world's most advanced solutions for the interior décor industry. With customers in 80+ countries, our clientele includes Fortune 500 companies such as Home Depot, local retailers such as Alexanian's, and everything in between. We have been recognized as one of the fastest-growing tech companies by Deloitte for multiple years in a row, and we are looking for ambitious challenge-seekers to fuel our momentum and help us create an iconic global tech company.
About our product
Our technology lets you preview products in your own room before you buy them. Imagine you want to redesign your home and have been searching for new tiles for your kitchen, or a new rug for your living room. You definitely want to make sure it will look good in your space. We enable you to do that through our proprietary cutting-edge technology, presented in an extraordinarily simple and accessible way. Try our rug demo now! Simply upload a picture of your room using your mobile phone, and slide the rug under your coffee table: https://www.roomvo.com/rugdemo4r
About you
We are seeking an Outbound Demand Generation Manager to bridge the gap between high-level strategy and daily execution. This role is designed to centralize our outbound operations, ensuring that our BD strategy isn't just planned, but aggressively executed and measured. By owning the "Outbound Tech & Content Stack," this individual will allow our AEs to focus 100% of their time on closing, rather than manual prospecting and sequence management.
- Pipeline Predictability: Establishes a rigorous weekly cadence of personalized campaigns and prospect enrichment, leveraging AI/automation tools to achieve scale.
- Operational Efficiency: Eliminates "random acts of sales" by centralizing content creation (sequences, case studies) and prospect lists.
- Data-Driven Growth: Moves beyond "gut feeling" by building dashboards that track email performance, market signals, and ROI.
- Outbound Strategy & Execution Ownership
- Campaign Ownership: Own calendar of events and activities that warrant an outbound campaign (e.g. trade shows, buying cycles, new customers, new products, etc).
- Campaign Architecture: Design and deploy multi-channel outbound sequences (Email, LinkedIn, Cold Call) at scale.
- Account-Based Marketing (ABM) Orchestration: Act as the "Quarterback" for ABM, coordinating with Design, Demand Gen, and Account Executives.
- AE Directives: Maintain a strict weekly cadence for Account Executives, providing them with pre-vetted prospect lists and the sequences/assets needed for success.
- Data Enrichment/Signal Monitoring: Use Clay to monitor prospect and company “signals” (job changes, product launches, etc), which can be translated into effective outbound campaigns.
- AI Personalization: Build and refine prompt logic to generate hyper-personalized email "icebreakers" and "pain point" variables that outperform generic templates.
- Workflow Automation: Manage the API flow between Clay, Salesforce, and Instantly to ensure seamless lead delivery.
- Analytics & Revenue Optimization
- Performance Reporting: Own reporting for MQL Velocity and monitor Sales Lead Response times to ensure clickers/repliers are contacted immediately.
- Iterative Testing: Run continuous A/B tests on outreach methods to optimize the cost-per-meeting and lead-to-opportunity ratio.
- Data integrity: ensure that appropriate fields are being updated as needed to inform strategic changes. Not be afraid to push AEs + marketing to update (“clean your room”) at the end of each week. Ensure all links, tracking pixels, and sequences are live and error-free.
- Technical Health: Monitor domain reputation, email deliverability, and API syncs between Clay, Salesforce, and Instantly.
- Driven/Analytical: Continually review and improve prompts, content A/B tests, etc. Links ROAS/ROI to specific campaigns.
- Self-Starter/Resourceful: Not afraid to ask questions; understands what ‘needs to be done’
- Communication: produces clear reports on KPIs to senior leadership
- CRM: Salesforce [preferred], Hubspot, etc.
- Dashboard Creation/Data Viz: Looker Studio - combining multiple sources
- AI/Automation Tools: Clay, Instantly, etc
- Analytics/Tracking: implement of ad platform insight tags (pixels)
- Technical: understands how to connect systems via API; develop webhooks [real-time notifications]. Not afraid to reach out to IT for additional support
- [nice to have] Google Tag Manager
About our culture
- We're a remote-first company that encourages our employees to work from where they're most productive.
- We work in tight-knit teams to cultivate an ownership mentality.
- We cherish curiosity and an obsession for details because we know these details are invaluable over the long run.
- We're hyper-focused on our achievements and our ability to execute our promises. We act with urgency.
- Work anywhere in the world for up to 3 months!
- We value families, by offering a parental leave program
- We offer a work-from-home stipend
- Your birthday (and our company's birthday) is a day off!
About our hiring process
Now: You upload your resume and complete a brief questionnaire.
Step 1: We arrange a video call with you to assess your abilities
Step 2: Complete a take-home assessment
Step 3: You attend the second video interview
Step 4: You attend the third video interview
Step 5: You meet one of the founders
AI in Recruitment - At Leap Tools, we leverage AI technology to enhance our recruitment process. These tools assist with tasks such as resume screening, sourcing prospective candidates, and to support administrative tasks for enhanced operational efficiency. Founders and senior leadership are directly involved in our recruitment process, and AI is never used to make the final hiring decision. We are committed to the responsible use of AI in our hiring practices.
Expected salary range, Ontario based: $70,000 - $110,000 CAD
We value exceptional talent above all else. If your expectations or seniority sit outside the stated range, you should still apply. We can scale roles and compensation to match your unique situation.
This is an existing vacancy on the team.
Leap Tools is an equal opportunity employer committed to fostering an inclusive, equitable, and accessible environment. Accommodations are available on request for candidates taking part in all aspects of the interview process. If you require any accommodation, please contact us at [email protected]
Take the Leap. Apply now.
Our demo, in case you missed it: https://www.roomvo.com/rugdemo4r
You should apply to this job even if you don't fit this role perfectly because we can create a new role for you with corresponding compensation.
Leap Tools Calgary, Alberta, CAN Office
Calgary, AB, Canada
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