Plan, launch, and optimize B2B paid media campaigns across Google, LinkedIn, and Meta. Manage budgets, perform A/B tests, set up GA4/GTM conversion tracking, analyze attribution, improve lead quality, collaborate with marketing stakeholders, and deliver monthly performance reports with recommendations.
This is a remote position.
Our client, a commercial security solutions company located in Markham, Ontario, is looking for a Paid Media Specialist to plan, execute, and optimize B2B demand generation campaigns across Google Ads, LinkedIn Ads, and Meta Ads. The successful candidate understands the complete customer journey and recommends how to allocate budget across platforms to generate the highest number of qualified sales opportunities.
Employment Type: Part-Time Contract
Location: Remote, but must be physically located in Canada or the US
Work Schedule: Up to 20 hours per month
What You'll Do
Campaign Strategy & Management
- Plan, build, launch, and manage Google Ads, LinkedIn Ads, and Meta Ads campaigns.
- Recommend monthly budget allocation based on campaign performance.
- Develop full-funnel campaign strategies for awareness, consideration, remarketing, and lead generation.
- Continuously identify new campaign opportunities and audience strategies.
Campaign Optimization
- Monitor campaign performance daily and optimize bids, audiences, creatives, and budgets.
- Perform A/B testing on ads, landing pages, audiences, and CTAs.
- Improve lead quality while reducing cost per qualified lead.
Tracking & Analytics
- Set up and maintain conversion tracking using GA4, Google Tag Manager, and advertising platforms.
- Ensure campaign attribution is accurate.
- Analyze campaign performance and provide actionable recommendations.
Collaboration
- Work closely with the marketing lead, marketing lead to launch campaigns.
- Recommend improvements to landing pages and conversion paths.
- Coordinate campaigns with email marketing and organic marketing initiatives.
Reporting
- Provide monthly reports covering spend, leads, CPL, conversion rates, ROAS (where applicable), campaign insights, and recommendations
Requirements
Platforms & Tools
- Google Ads
- LinkedIn Campaign Manager
- Meta Ads Manager
- Google Analytics 4
- Google Tag Manager
- Looker Studio
What We’re Looking For
- Experience managing B2B paid media campaigns in security, telecommunications, or technology industries.
- Strong understanding of Google Search, LinkedIn, and Meta advertising.
- Experience with conversion tracking and analytics.
- Ability to optimize campaigns based on performance data.
- Strong communication and reporting skills.
Expectations
We are not looking for someone who simply manages Google Ads.
We want a Paid Media Specialist who understands B2B demand generation and continuously recommends where our advertising budget should be invested to maximize qualified opportunities. Budget allocation should be reviewed regularly based on results rather than remaining fixed.
Before You Apply
As part of the interview process, we'll ask you to showcase examples of projects you've personally worked on that are relevant to this role.
Please be prepared to briefly describe:
- Your role in each project
- The results achieved (where applicable)
- Any relevant links or examples of your work (if available)
Relevant certifications are a plus, but they're not required.
------------------------
At Talencore, we stand against racism and discriminatory practices. We stand against violence.
We proudly support and partner with organizations that lift people up so everyone can succeed and thrive, and honour our candidates' experiences, perspectives and unique identity.
We are committed to continuing to make diversity, equity, and inclusion part of everything we do – from how we work with our talented candidates to how we support our clients in building their diverse workforce.
Similar Jobs
AdTech • Digital Media • Marketing Tech • Social Media • Software
Manage end-to-end paid social influencer and brand campaigns across major platforms. Handle campaign setup, QA, tracking (UTMs, pixels, conversion events), performance monitoring, optimizations, and reporting. Collaborate with account, creative, and analytics teams, experiment with new formats and tactics, and share learnings to improve campaign outcomes and client KPIs (CTR, CPA, ROAS, engagement, brand lift).
Top Skills:
Conversion EventsGoogle AdsGoogle AnalyticsLinkedin Campaign ManagerLooker StudioMeta Ads ManagerPinterest AdsPixelsTableauTiktok Ads ManagerUtms
Hardware • Security • Software • Cybersecurity
Manage, optimize, and report on multi-channel paid media campaigns (Google, Meta, LinkedIn). Perform audience targeting, A/B tests, budget management, analytics with GA4/GTM/Looker Studio, SEO analysis, landing page and HubSpot optimization, and collaborate with sales and marketing teams to drive B2B lead acquisition and campaign performance.
Top Skills:
AhrefsGa4Google AdsGoogle AnalyticsGoogle DisplayGoogle GenGoogle SearchGoogle Search ConsoleGoogle Tag ManagerHotjarHubspotJIRALinkedin AdsLooker StudioMeta (Facebook) AdsMouseflowPerformance MaxPixelsSalesforceScreaming FrogSemrushYoutubeZoominfo
Artificial Intelligence • Software • Automation
Execute and optimize paid media, email, and social campaigns to drive brand awareness and qualified pipeline. Build and manage HubSpot email programs and marketing automation, collaborate with Sales and agencies on ABM and paid initiatives, analyze performance across channels, and continuously improve campaigns and reporting.
Top Skills:
AdrollGoogle AdsGoogle Analytics 4 (Ga4)Hubspot Marketing HubLinkedin Campaign ManagerMeta Ads ManagerSeo
What you need to know about the Calgary Tech Scene
Employees can spend up to one-third of their life at work, so choosing the right company is crucial, not just for the job itself but for the company culture as well. While startups often offer dynamic culture and growth opportunities, large corporations provide benefits like career development and networking, especially appealing to recent graduates. Fortunately, Calgary stands out as a hub for both, recognized as one of Startup Genome's Top 100 Emerging Ecosystems, while also playing host to a number of multinational enterprises. In Calgary, job seekers can find a wide range of opportunities.
