Paid Media Strategist

Paid Media Strategist

Always apply through our website:
https://www.podmarketinginc.com/careers/. We will reach out by email if you are selected for the next step. Either way, we appreciate your interest and the time you spent getting to know us.

Who Are You?

You take ownership of your work and care about the results you deliver. You do not just run campaigns. You think critically about performance, ask questions, and look for ways to improve outcomes.

You are comfortable managing multiple clients and priorities at once without letting things slip. You are organized, detail-oriented, and able to move between strategy and execution while maintaining quality.

You are data-driven but not rigid. You use insights to guide decisions, test ideas, and continuously optimize performance. You are also collaborative. You communicate clearly, work well with others, and understand how your work fits into a broader strategy.

You want to grow. You stay current on trends, tools, and best practices, and you are motivated by the opportunity to refine your skill set and have a meaningful impact on client results.

What's The Role?

This is an opportunity to own and shape paid media performance across a portfolio of clients within a collaborative and evolving marketing environment.

You will be responsible for building, managing, and optimizing campaigns across multiple platforms, with both the autonomy to make decisions and the accountability for results. You will work closely with other teams to deliver integrated marketing strategies that drive real outcomes for clients.

This role also contributes to how we evolve our paid media product. You will support process improvements, refine how campaigns are executed, and help the team stay aligned with industry trends.

If you are looking for a role where you can deepen your expertise, take ownership of your work, and contribute to a high-performance team, this is a strong opportunity to do that.

Responsibilities

• Strategically plan, create, and oversee all facets of digital advertising campaigns, including PPC, Google Display, YouTube, and Meta ads.
• Manage a diverse portfolio of clients, delivering a tailored experience to meet their unique needs and ensure satisfaction and strong, long-term relationships.
• Monitor and manage campaign finances diligently, ensuring adherence to budgets, forecasting monthly expenditures, and reconciling any financial discrepancies.
• Uphold strict adherence to campaign deadlines, ensuring precise and accurate execution of all tasks.
• Conduct detailed tracking, analysis, and reporting of website analytics using GA4 and other tools, as well as performance metrics for all paid advertising initiatives.
• Implement conversion tracking by setting up and placing the appropriate codes on clients’ websites.
• Work closely with cross-functional teams—including Paid Media, Sales, Web Development, Social Media, Content, and SEO—to manage client accounts and implement tailored marketing strategies.
• Support process innovation to ensure campaigns run efficiently and effectively.
• Continuously stay informed on industry trends and best practices to maintain innovative and competitive marketing strategies.
  

Required Experience & Skills

• Legally able to work in Canada and located in Calgary, AB.
• Bachelor’s degree or diploma in Business Administration, Communications, or a related field, or equivalent corporate work experience.
• 2+ years of experience in SEM (Search Engine Marketing), managing PPC campaigns on Google, demonstrating a strong grasp of paid search strategies
• 2+ years of experience in customer service, hospitality, or client relationship management
  
• High level of ownership - Brings a high level of care and attention
• Experience with analytics and tracking tools such as GA4 and Google Tag Manager is an asset
• Strong knowledge of Meta advertising
• Analytical and data-driven mindset, with a good understanding of A/B testing and experience optimizing marketing strategies
• Ability to manage multiple projects concurrently, demonstrating strong project management and prioritization skills
• Strong organizational skills to maintain systematic campaign management
• Keen attention to detail, ensuring precision and accuracy in all aspects of work

• Basic understanding of SEO principles is beneficial for integrating SEM with organic search strategies is considered an asset
• Previous experience in an agency setting, demonstrating adaptability and client-focused experience is considered an asset
• Experience with Fluency is considered an asset

Who is POD Marketing?

POD Marketing is a full-service agency that works across marketing, consulting, and HR to help clients solve real business challenges.

Behind that work is an incredible group of people. We put just as much care into supporting our team as we do our clients, creating an environment where people feel trusted, supported, and inspired to do their best work. This role supports our senior living marketing division, CITIZEN, where we work directly with senior living operators across North America to help them attract residents, build trust with families, and grow occupancy.

At POD, culture isn’t about perks (though we have those too). It’s about how you feel at work: accepted for who you are, encouraged to grow, and surrounded by people who want to see you succeed. That approach has earned us multiple awards, including recognition as one of Canada’s Most Admired Corporate Cultures.

To learn more about our culture, watch this video: https://youtu.be/1WZ8tAnATNs, visit the POD Marketing YouTube channel and check out our reviews on Glassdoor.

What's in it for You?

At POD Marketing, we work hard, have fun, and genuinely support each other. We believe people do their best work when they feel valued, trusted, and balanced; and we’ve built an environment that makes that possible.

You’ll enjoy three weeks of paid vacation, twelve flex days, a Passion Day to spend however you choose, and a company-wide MeMonday to prioritize mental health. We offer a thirty-day remote work policy for when you need a change of scenery, twenty-six hours of paid volunteer time each year, and a comprehensive benefits package that includes health, dental, vision, and spending accounts.

Growth and development are part of life here. You’ll have access to mentorship, leadership programs like LEAD, and ongoing learning opportunities designed to help you grow your skills and career. You’ll also have regular one-on-one check-ins, quarterly performance conversations, and a culture of continuous feedback that keeps you supported and clear on expectations.

Our downtown Calgary office is bright, modern, and stocked with good coffee, snacks, and great people. We offer discounts with local vendors and a culture that’s collaborative, energetic, and built on trust and respect.

How to Apply

At POD, we believe “that most job requirements and conceptual knowledge are easily trainable. But you can’t teach drive, ambition, or passion.” (Take a look at this article, Finding Your Unicorn, written by our President, Kevin Wilhelm). Our hiring managers consider alignment with our core values and passion for our company culture to be as valuable as experience and education. 

Finding the right fit is important to us, and we put real care into reviewing applications. This is your chance to show us who you are: your voice, your attention to detail, and your excitement about joining the team. Take a few extra minutes to help us see why this opportunity is the right fit for you.

We often see strong candidates miss out because of preventable issues like missing cover letters, referencing the wrong job title or company, or submitting unedited AI-generated content. We encourage the use of AI to streamline your process, but your application should still reflect your voice and accuracy. If this role excites you, let that show in how you apply.

A few tips to stand out:

• Submit an up-to-date resume that highlights the skills and experience we are looking for
• Include a personalized cover letter or a video cover letter (one is required, both are not necessary)
• Share why this specific role excites you and how your background connects to it
• Make sure your application is error-free (especially the basics like company name and job title)
• Answer the application questions with intention. Your responses don't need to be long; quality over quantity matters!
• If you use AI, review and edit so it sounds like you and is factually correct (no - passion and innovation are not our core values, no matter what ChatGPT tells you)
• Review the posted salary range before you apply and make sure it aligns with what you’re comfortable with
• If you choose to submit a video cover letter, keep it short and engaging (under 2 minutes, please!)

Always apply through our website: https://www.podmarketinginc.com/careers/. We will reach out by email if you are selected for the next step. Either way, we appreciate your interest and the time you spent getting to know us.

At POD Marketing, we believe in creating an inclusive work environment, which is why we’re proud to be an equal opportunity employer. We consider and evaluate all qualified candidates based on their qualifications without discrimination based on race, colour, religion, age, gender, sexual orientation, gender identity, genetic information, national origin, disability, veteran status, or any other legally protected characteristics.