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The Paid Social Manager will develop and implement digital acquisition strategies, manage paid campaigns on social media, and analyze data for performance optimization.
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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The role
SoFi is seeking a talented Paid Social Manager to join the performance marketing team and help lead our acquisition efforts. As a member of one of SoFi’s largest and most efficient channels, you will have a meaningful impact on the growth of the business. You will play a key role in analyzing data, finding trends, and developing strategies.
What you’ll do:
- Develop and implement the digital acquisition and retargeting strategy for SoFi's consumer financial products by building and executing campaigns on Meta, TikTok, Snapchat, and other paid social channels, while collaborating closely with our agency to ensure alignment and maximize campaign effectiveness
- Design and execute audience testing strategies to identify and optimize target segments, leveraging data-driven insights to improve campaign performance and ROI
- Work with influencer team and external vendors to create authentic and engaging influencer content that resonates with our target audience, driving brand awareness and customer acquisition
- Drive creative asset ideation, testing road maps, and optimization with our internal creative team and creative agency
- Analyze and understand the business impact driven by campaigns to establish marketing KPIs and forecast long-term growth
- Build reports and own communication with key internal stakeholders to keep the business apprised of marketing performance
- Collaborate with cross-functional teams such as the brand marketing, martech, compliance, and finance
What you’ll need:
- 4+ years experience running performance marketing campaigns on Meta and other digital channels
- Technical knowledge of the Meta ads platform (understand tracking, auction dynamics, ad products, and best practices for direct response campaigns)
- Understand mobile app acquisition marketing and relevant tracking technologies (experience with Branch a plus)
- Advanced knowledge of Excel/Google Sheets for data analysis and campaign reporting (Tableau and Amplitude experience a plus)
- Strong analytical and quantitative skills - ability to work with large data sets in order to derive actionable campaign insights
- Strong organization and project management skills with the ability to own projects from end-to-end in a fast-paced environment
- Ability to adapt to a challenging regulatory environment while still creating breakthrough marketing campaigns
- Strong communication skills and ability to present learnings with internal teams
Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.
To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.The Company hires the best qualified candidate for the job, without regard to protected characteristics.Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.New York applicants: Notice of Employee RightsSoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email [email protected].Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.Internal Employees
If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.
Top Skills
Amplitude
Branch
Excel
Google Sheets
Meta Ads Platform
Tableau
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