At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products.
We have an amazing culture, strong financials, and best-in-class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact.
The Partner Marketing Manager will drive co-marketing and partner enablement initiatives to support the growth of Roofr’s strategic partnership channel. This role requires a strategic, data-driven marketer with expertise in building co-marketing programs with a wide range of different partner types, including joint campaigns, content creation, and go-to-market (GTM) strategies. The ideal candidate will collaborate cross-functionally to develop and execute marketing initiatives that engage shared audiences, and maximize pipeline growth.
What You’ll Get to Do:
- Work closely with revenue and marketing teams to ensure alignment on partner marketing objectives.
- Develop and implement detailed quarterly co-marketing strategies with key partners to drive mutual growth.
- Own end-to-end project management of co-marketing campaigns from project briefs and timelines to budgets and campaign performance.
- Execute joint digital and in-person co-marketing campaigns in collaboration with partner teams, utilizing a mix of channels including email, print, webinars, content marketing, events, and other sponsorships.
- Work with content creators and designers to develop co-branded marketing assets, templates, case studies, and thought leadership pieces that highlight partner integrations and success.
- Design and deliver resources, tools, and training to enable partners and affiliates to effectively market and sell joint offerings; support the development of a partner portal.
- Measure and optimize co-marketing campaigns, using data to make improvements and share ROI insights with stakeholders.
- Track and manage contracts, a partner library, vendors, campaign calendar, and inventory.
- Co-plan joint events with Roofr’s events team and partner company for trade shows, and webinars, coordinating internal teams to execute and follow up on event leads.
- Ensure consistency in messaging across all partner program communications, aligning with Roofr’s brand voice and value-based campaign messaging.
What You’ll Bring to the Role:
- 4+ years of experience in partner marketing role
- 2+ years of experience in a startup SaaS environment; preferably PLG SMB or construction-tech related
- Proven success managing co-marketing campaigns and joint lead generation with strategic partners
- Understanding of partner dynamics in an SMB SaaS or tech environment, especially in aligning sales, product, and marketing.
- Skilled in creating co-branded content with partner involvement.
- Experience tracking and optimizing campaigns based on KPIs like lead conversion and ROI
- Ability to develop resources and training materials to empower partners in marketing joint offerings
- You’re highly organized, detail oriented, and can multitask
- You have superior written and interpersonal communication skills; comfortable being customer-facing
- You enjoy traveling and working on the go
- You’re self-motivated with the ability to prioritize and problem solve quickly
- Familiarity with design tools such as Figma or Adobe Suite a huge plus!
- Familiarity with marketing tech stack tools (e.g., HubSpot, PartnerStack, Webflow, Pendo)
Compensation Range: $130,000.00 - $150,000.00 CAD
🏠 What we offer:
When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:
🏝️ Vacation/Paid Time Off:
- 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
- 1 Friday off per month (we call those our laundry days!)
- Company wide paid shutdown for the week between Christmas and New Years
- Flexible time off
- 80% employer paid benefits
- RRSP/401k match
- Generous Parental Leave policy
🤝 Perks:
- We host 2 retreats per year and great team building activities
- Ample learning and development opportunities to continue growing your career
- Home office setup stipend
- Internet and phone allowance
- Remote first culture
- Weekly Friday paydays!
At Roofr, we celebrate individuality and uniqueness. Roofr is proud to be an equal opportunity employer. We are committed to building an organization that empowers inclusion and diversity. We encourage candidates and employees to be true to themselves and express all aspects of their identities. We believe that the convergence of fresh perspectives and experiences from all walks of life is what makes our product and culture so great. We do not discriminate against employees based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws.
IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site (https://boards.greenhouse.io/roofr). Please be cautious of job offers that come from non-company email addresses (@roofr.com), instant messaging platforms, or unsolicited calls.
