Performance Marketing Paid Media Manager - Join Our Talent Network

Posted 10 Days Ago
Be an Early Applicant
Remote
Entry level
Marketing Tech • Software
The Role
The Paid Media Manager will lead media buying and planning to maximize campaign performance, utilizing data-driven insights. This role involves managing campaigns, optimizing for ROI, and aligning efforts with client objectives while guiding media analysts.
Summary Generated by Built In

Description

At Level Agency, we are always interested in connecting with talented individuals who could bring unique skills and perspectives to our team. Although this role is not currently open, we hire for it regularly and encourage you to submit your application to be considered for future opportunities.

Submitting your application puts you on our radar for when the position does become available, and our team may even reach out for a discovery call if we see a potential fit. If we find the role isn’t quite right, we’ll let you know. We look forward to seeing how your unique skills, experience, and ambition align with our agency!

About You:

You possess a passion for paid media strategy and a deep understanding of performance marketing. You have high data fluency, particularly in GA4 with the ability to build dashboards in data visualization platforms. You demonstrate expertise in paid media buying across channels like search/GLSA, social, programmatic display, and OTT, and have experience purchasing leads through third-party affiliates. You thrive in a culture that is analytical, collaborative, and creative in problem-solving.

Does this sound like you? If so, Level Agency is currently looking for a Paid Media Manager to further their career with our team.

About Us:

At Level, we use the scientific method to drive effective performance marketing campaigns for our clients. Everything from media planning to the ad creative is done with methodical care. Our teams use a “Test. Learn. Grow.” framework that allows them to act with urgency and quickly adapt to the ever-changing world of performance marketing. This nimbleness and willingness to rethink what we know leads to better decision-making—and the confidence our clients need to pursue bold ambitions.

Recently ranked on the Inc. 500's Fastest-Growing Private U.S. Companies and one of Pittsburgh's Best Places to Work, Level delivers powerful and comprehensive online solutions including multi-channel digital marketing, search engine optimization, lead generation, website development, ROI reporting, and much more.

Level is an equal opportunity employer, a Military Friendly® partner, and we value diversity. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

About the Position: 

The Paid Media Manager will play a pivotal role in shaping both strategic and tactical media buying and planning for assigned clients, leveraging data-driven insights to maximize campaign performance. This role will take full ownership of media outcomes, guiding media analysts to achieve ambitious business objectives while continuously refining strategies for optimal results. The Paid Media Manager will act as both a leader and a subject matter expert, ensuring that all media efforts align with client goals and industry best practices. This role reports to the Media Director. The salary range for this position is $70k-$90k.

We are interested in every qualified candidate who is eligible to work and will perform the work in the United States. We are not able to sponsor visas. 

Your Impact:

  • Media Expertise: You will actively build and manage paid media campaigns across various platforms, applying your in-depth knowledge to optimize reach and ROI. Your direct involvement in campaign execution will ensure clients see measurable results.
  • Media Strategy: You will work closely with the Media Director to implement media strategies, select channels, and manage the details of media plans. You will be hands-on in tracking performance, making adjustments, and ensuring campaigns meet budget and timeline expectations.
  • Leadership & Knowledge: You will be hands-on in guiding media analysts through daily tasks, troubleshooting issues, and ensuring campaigns are running smoothly. Your mentorship will develop analysts' skills and promote a hands-on, results-focused approach.
  • Strong Data Storyteller: You will dive into performance data to identify trends and insights, directly creating visualizations that tell a clear story to clients. Your hands-on analysis will help clients understand campaign effectiveness and areas for improvement.
  • Collaboration: You will work directly with colleagues and clients, ensuring hands-on support for aligning campaign objectives and addressing challenges. Your active communication will promote strong partnerships and seamless project execution.
  • Industry Knowledge: You will continuously engage with the latest industry trends and best practices, applying insights immediately to improve campaign performance. Your proactive learning and application will keep campaigns innovative and effective.

Key Values and Attributes:

  • No Ego, All In: You approach media strategy and execution with humility and dedication, placing team and client success at the forefront. You work collaboratively, leveraging each team member's strengths and fostering a supportive environment that encourages open communication and shared goals.
  • Better Every Day: You are driven by a commitment to continuous improvement, always seeking to refine media buying strategies, optimize campaigns, and enhance data storytelling. Your passion for learning and innovation drives you to stay ahead of industry trends, ensuring clients benefit from the most effective and advanced media strategies.
  • Relentless for Results: Your focus is on performance and results, consistently pushing yourself and your team to meet and exceed client objectives. Every campaign you lead is crafted to deliver measurable outcomes, backed by strategic planning, data insights, and rigorous attention to detail.
  • Driven by Truth: You prioritize transparency and data-driven decisions, ensuring all media recommendations and performance insights are grounded in clear, accurate data. You advocate for honest, fact-based discussions with clients and team members, fostering trust and empowering informed decision-making.
Requirements
  • At least 3 years of experience in a digital agency setting, dedicated to the support and execution of performance-driven paid media
  • Proficient with paid advertising channels (i.e. Google Ads, Meta, Programmatic, etc.) and familiarity with paid marketing strategies and tactics; fluent in paid marketing KPIs
  • In-platform experience with Google Ads, Google Analytics, and Meta
  • Excellent communication, presentation, and interpersonal skills, with the ability to clearly convey ideas, collaborate effectively with team members and clients, and build strong partnerships
  • Proficient in Google Suite (Sheets, Docs, Slides) of products. 
  • Deep understanding of marketing KPIs including ROI, ROAS, CTR, CPM, etc
  • Experience with budgeting, forecasting, and required calculations in order to report against those metrics. 
  • Ability to coordinate projects with technical, channel-specific marketers
  • Strong presentation skills, confident speaker, with the ability to tactfully manage client relations; balanced with an eagerness to learn and humility with your craft
  • Experience with Agile project management framework and Asana is a plus
  • Familiarity with generative AI technologies, with a willingness to learn and apply these concepts in real-world scenarios
Benefits
  • Remote work from anywhere in the US with an internet connection
  • Performance reviews every six months
  • 401k plan with 3% employer contribution
  • 12 annual paid holidays with an additional 2 floating holidays
  • 15 PTO days + 1 additional day per year of service
  • Summer Fridays
  • Great medical benefits including 100% employer-paid vision and dental
  • Medical travel reimbursement policy
  • 60 Days of Paid Parental leave benefit after 6 months of full-time service
  • Career advancement opportunities
  • Employee appreciation programs

Top Skills

Ga4
The Company
HQ: Pittsburgh, PA
98 Employees
On-site Workplace
Year Founded: 2010

What We Do

Level Agency, a Pittsburgh-based performance marketing agency, expertly blends the art and science of marketing to drive real business results for clients. With dedicated, cross-functional teams operating across the U.S., Level caters to diverse sectors including B2B. Our agency's unique Test. Learn. Grow. approach to marketing harnesses design thinking and the scientific method to anticipate market shifts and understand evolving consumer behaviors. Boasting a rapidly growing force of over 90 creatives, strategists, media experts, and data scientists, Level Agency not only adapts to the future, but shapes it, ensuring efficient investment and sustainable growth for its partners.

We are grateful to be recently ranked #190 on the Inc. 500’s Fastest-Growing Private U.S. Companies and one of the top 50 Best Workplaces in Advertising & Marketing 2022 by Great Place to Work and Forbes. This means a lot that our values and work have tangible results that are not only recognized by our team and our clients, but the industry and larger community.

Level is an equal opportunity employer, and we happily welcome people from all backgrounds. Diversity of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, and disability are accepted and welcomed.

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