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As a Principal Product Marketing Manager, you will lead partner marketing initiatives, create compelling narratives, develop sales enablement materials, and collaborate across teams to drive pipeline growth and partner engagement.
Role Description
As a Partner Marketing Manager, you will be a strategic storyteller and execution leader, working cross-functionally with Product Marketing, Business Development, Sales, and Demand Generation to bring our partner ecosystem to market. You’ll craft compelling "better together" narratives, lead joint go-to-market (GTM) initiatives, and enable both internal teams and partners to drive pipeline growth.
Responsibilities
- Develop compelling joint value propositions that highlight the synergy between Dropbox and our partners (technology integrations, resellers, MSPs, and service providers).
- Create marketing and sales enablement materials (battlecards, pitch decks, solution briefs) that articulate partner benefits and differentiation.
- Ensure Dropbox’s partner marketing strategy aligns with broader product marketing initiatives.
- Drive co-branded marketing programs, including demand generation campaigns, webinars, content marketing, and digital advertising.
- Partner with Business Development & Sales to execute successful joint launches and expansion programs.
- Lead Dropbox’s presence at partner events, industry summits, and trade shows to maximize brand visibility.
- Develop partner sales enablement resources, ensuring Dropbox reps and partners can effectively position and sell solutions.
- Support the Dropbox Channel & Alliances team in growing partner-driven revenue.
- Work with Sales Enablement to educate internal teams on partner solutions and GTM strategies.
- Define and track partner marketing KPIs, including partner-influenced revenue, deal registrations, and campaign performance.
- Collaborate with Revenue Operations & Demand Generation to analyze partner-sourced pipeline and optimize marketing initiatives.
- Iterate based on partner feedback and performance data to refine strategies.
Requirements
- 8+ years of marketing experience, with at least 2+ years in Partner Marketing at a SaaS or technology company.
- Experience working with B2B SaaS partners, VARs, MSPs, or cloud marketplaces.
- Strong understanding of technology, channel, and service partner ecosystems.
- Data-driven mindset, with experience measuring and optimizing partner-influenced pipeline and marketing ROI.
- Strong storytelling, communication, and project management skills.
Preferred Qualifications
- Proven experience developing joint value propositions, co-marketing campaigns, and sales enablement assets.
- Ability to influence cross-functional teams and work collaboratively across Product, Sales, Business Development, and Marketing.
Compensation
US Zone 1
This role is not available in Zone 1
US Zone 2
$179,800—$243,200 USD
US Zone 3
$159,800—$216,200 USD
Top Skills
B2B Saas
Marketing Analytics Tools
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