Who We Are
Babylist is the trusted platform for millions of growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected, and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop, and comprehensive product guides. The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectful, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry. To learn about Babylist’s registry options, editorial content, and more, visit www.babylist.com
Our Ways of Working
Our team spans multiple time zones, but real connection drives great work. We embrace remote flexibility, but twice a year, we come together—once as a company, once by department. These offsites aren’t just meetings; they’re key moments to collaborate, build trust, and strengthen the relationships that make us successful. Showing up every day matters.
What the Role Is
The Babylist Commerce team brings to life our strategy around transactional e-commerce – ensuring that every customer has a great buying experience. This includes ownership of Babylist’s first-party ecommerce experience, the Babylist Shop. And also means driving strategic work on ensuring that customers are taking advantage of the best offers (price, availability, and ship speed) for the items on their registry, whether through the Babylist Shop or our 3rd party partners. You’ll be a key member of the team with ownership for the Babylist Shop, with directly impact on company revenue, and managing relationships with key partner teams including Merchandising, Customer Support, Supply Chain, and Catalog Data. On a daily basis, you will push to elevate our existing Shop e-commerce experience, and also develop compelling new opportunities to serve new parents and gift givers. Your work ensures that registrants ultimately get what they need for their growing family, and you will have the opportunity to positively impact millions of growing families and gift givers during these important life milestones.
The ideal Product Manager has a track record of creating compelling consumer experiences, showing strong ownership of product thinking and execution to drive outsized business impact. They understand the basics of ecommerce and also show an ability to innovate beyond existing patterns. They are a person who is passionate about improving lives through the products they build. This role requires ownership in every stage of the product development lifecycle: ideation, planning, execution, roll out, stakeholder management, and performance analysis.
This role reports to a Staff Product Manager on the Commerce team and will work closely with a dedicated team of engineers, designers, and data analysts.
Who You Are
- 7+ years professional experience with 3+ years experience in product development
- Experience with ecommerce sites and apps, familiarity with common transactional patterns and practices
- Able to both think big and act small, balancing creative thinking with tactical execution
- Deeply rooted in understanding the customer
- Familiar with contemporary consumer apps and products
- Comfortable with analytics and business intelligence tools
- Communicates clearly and concisely
- Bonus skills: experience with marketplaces and registries, experience with Shopify, experience with Shape Up product development methodology
How You Will Make An Impact
- Help to define & build the next iteration of Babylist commerce
- Directly impact revenue and the experience of millions of users every month
- Bring compelling new experiences to life that better integrate the Babylist registry and shop experiences, provide new ways for users to access great products and deals, and lift conversion across all Babylist experiences.
- Lead the full product management cycle for your roadmap: Discovery, Validation, Development, Launch and Measure/Iterate.
- Be a key partner across the organization
Why You Will Love Working At Babylist
- We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
- We build products that have a positive impact on millions of people’s lives
- We work at a sustainable pace which means work/life balance is a real thing here
- We believe technology and data can solve hard problems
- We believe in exceptional management
- We offer competitive pay and meaningful opportunities for career advancement
- We have great benefits like company paid medical, dental, and vision, and a generous paid parental leave policy
- We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning
Babylist takes a market-based approach to pay, and pay may vary depending on your location. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location.
The estimated pay range for this role is $133,000.00 - $165,585,00 CAD
In addition, Babylist offers equity, bonus, and benefits, including company paid health, dental and vision insurance, flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.
SMS Consent: As part of our hiring process, Babylist may offer the option to receive text message updates about your application and interview scheduling. You will have the opportunity to opt in or out of SMS communications later in the application process. Choosing not to receive SMS messages will not affect your application status, and communication will continue via email or phone. Message and Data Rates may apply. You can STOP messaging by sending STOP and get more help by sending HELP. To view our Privacy Policy, please visit https://www.babylist.com/privacy.
IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All of our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@babylist.com), instant messaging platforms or unsolicited calls.
