About our Company:
Based in Denver, Colorado, Cologix is North America's leading network-neutral interconnection and hyperscale edge data center company. Our platform gives customers access to 40+ digital edge and ScalelogixSM hyperscale edge data centers in 11 markets across the United States and Canada along with a carrier-dense ecosystem of 700+ networks, 360+ cloud providers, 30+ onramps and six Internet exchanges. We provide our nearly 2,000 customers with direct access to our local operations teams, resulting in strong partnerships enabled by exceptional operational support and unparalleled customer service. Backed by one of the largest North American infrastructure funds, Cologix's experienced leadership team, certified staff and commitment to ESG initiatives help form a culture that values our people, our environment and our clients.
About our Company:
Based in Denver, Colorado, Cologix is North America’s leading network-neutral interconnection and hyperscale edge data center company with a carrier-dense ecosystem of 700+ networks, 350+ cloud providers and 30+ onramps across its platform. Cologix provides colocation and connectivity solutions to 2,000 customers through its operations that span 45+ digital edge and ScalelogixSM hyperscale edge data centers in 12 North American markets. Our customers have direct access to our local operations teams, which results in strong partnerships enabled by exceptional operational support and unparalleled customer service. Backed by one of the largest North American Infrastructure funds, Cologix’s experienced leadership team and exceptional staff drive a growing business with a culture that values our people, our customers and the communities in which we operate.
About the Position:
The Product Marketing Director is responsible for developing and executing go-to-market strategies that drive awareness, adoption and growth of our data center solutions. This role will be a part of the Marketing team and will lead positioning, messaging and competitive differentiation efforts, ensuring our value proposition resonates with key customer segments. The ideal candidate will collaborate closely across Marketing and with Product Management, Engineering, Sales Operations and Customer Experience to create compelling content, sales enablement materials and demand generation initiatives. With a deep understanding of the data center industry, market trends and customer needs, this leader will play a critical role in accelerating our growth.
What you do daily:
- Develop market and customer insights
- Develop market research for our products and services
- Understand buyer personas and buyer life cycles for targeted products
- Enhance competitive intelligence
- Detailed competitive analysis to inform the Product team and roadmap
- Product-focused competitive positioning and market segmentation
- Collaborate with Product and Engineering teams on product roadmaps
- Develop go-to-market strategy for products
- Planning of product launches in partnership with Field Marketing to launch new products or key features
- Support for demand generation efforts for product campaigns
- Create product-level positioning, value propositions and messaging
- Develop key product-level positioning, value propositions and messaging, including management of Product team stakeholders and any executive team reviews and approvals
- Ensure consistent messaging across all content (website, sales materials, campaigns, etc.)
- Create a formal process for the development, editing and finalization of positioning and messaging documents, including the input and review process for key stakeholders and establishing a repository for access to final documents
- Lead the development of product content
- Content to include collateral, website pages, sales education, other materials as needed
- Aid in the development of sales enablement
- Development of sales playbooks for products
- Collaborate with Product and Sales Ops to support consistent messaging across New Hire and ongoing sales training
- Thought leadership
- Customer advocacy
- Build relationships with customers to leverage insights for marketing initiatives, thought leadership and content (case studies, testimonials, etc)
- Metrics and reporting
- Define and track metrics to measure the success of product marketing initiatives (e.g., product adoption, promotions, lead conversion)
- Use data to refine strategies and demonstrate ROI
- Position Cologix as a leader in the industry through speaking engagements and content contributions
- Stay updated on emerging technologies and trends to inform strategy
What makes you a good fit: (Qualifications)
- 8+ years experience in B2B tech marketing with functional experience in Product Marketing, Product Management, Sales Enablement, Technical Marketing
- Expertise in data center, cloud, telecom or digital infrastructure industries
- Strong understanding of colocation, interconnection, cloud and enterprise IT infrastructure
- Expertise in developing compelling product value propositions, messaging and differentiation for technical B2B audiences
- Experience leading GTM strategy for new product launches, including market segmentation, competitive positioning and sales enablement
- Ability to conduct market research, analyze competitors, and translate insights into differentiated messaging and strategy
- Experience partnering with demand generation and digital marketing teams to identify target audiences and develop campaigns that drive leads and pipeline growth
- Proficiency in using analytics, customer insights and KPIs to measure product marketing effectiveness and optimize strategy
- Up-to-date with the latest products and trends in the data center industry
- Familiar with Salesforce and leveraging this tool for insights
- Ability to prioritize requests and manage multiple projects simultaneously and according to deadlines
- Strong analytical skills and data-driven thinking
- Ability to build and maintain strong relationships and collaborate with key internal stakeholders
- Thrive in a cross-functional, collaborative environment in which you work with a variety of people to be successful. Willing to take direction from colleagues and to operate as a team
- Self-motivated with a proactive attitude and approach
- Service mentality
- BA or BS degree or equivalent experience.
***Applicants must be authorized to work for any employer in Canada. We are unable to sponsor or transfer sponsorship of an employment visa / work permit at this time.***
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as assigned to meet the ongoing needs of the organization.
Cologix is proud to be an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or veteran status. If you need assistance in applying for any of our open positions, please contact us at [email protected] or call 720-940-2551.
The California Consumer Privacy Act (“CCPA”) creates privacy rights relating to the collection, sale, disclosure, and deletion of consumers’ personal information. The CCPA requires businesses to provide consumers, including job applicants and employees, with information about their rights, including a description of the categories of personal information to be collected and the purpose for which the information will be used. For additional information regarding your rights, including a description of the categories of personal information to be collected and the purpose for which the information will be used, please see https://cologix.com/privacy-policy/.
Cologix’ data centers are ISO 27001:2022 certified. ISO 27001:2022 certification and the Cologix portfolio of information security, information privacy and other industry recognized certifications represents our dedication to insuring the Confidentiality, Integrity and Availability of company and customer information systems and assets. At Cologix, information security is everyone’s responsibility. Cologix employees are responsible for:
- Understanding and following Cologix' information security, cybersecurity and privacy policies, procedures, and standards.
- Ensuring conformance to all information security, cybersecurity and privacy policies, procedures, and standards.
- Remaining vigilant and reporting any suspicious activity or possible vulnerabilities, weaknesses, threats, or breaches in Cologix information security to company information security and privacy officers.
- Actively participating in Cologix’ efforts to maintain and improve information security
