Product Marketing Manager, Consumer Products

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, world-leading global threat research and intelligence, and continuous innovation, our cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints

With 7,000 employees across 65 countries, and the world’s most advanced global threat research and intelligence, Trend Micro enables organizations to simplify and secure their connected world. TrendMicro.com

Location REQUIREMENT: Must be based within a commutable distance to our Ottawa, ON office or our Las Colinas, TX office.

Position Summary

As a Product Marketing Manager at Trend Micro, you will play a pivotal role in driving the success of our consumer cybersecurity product strategy. This position requires a dynamic individual who excels in cross-functional and cross-regional collaboration, building strong internal and external relationships, and taking initiative to adapt and pivot in a fast-paced, ever-evolving environment.

You will lead the development and execution of comprehensive go-to-market plans, including product positioning, launch strategies, and sales enablement materials. Additionally, you will create compelling messaging and content that effectively communicates the value and differentiation of our cybersecurity solutions to various audiences including customers, partners, analysts, and more.

This role requires exceptional project management, communication, marketing skills, and the willingness to take initiative, try new things, and work as a team. Expect to travel approximately 10% of the time and have some meetings outside of your standard working hours.

Key Responsibilities:

• Messaging: Develop and refine clear, compelling messaging that effectively communicates the unique value propositions and differentiators of our cybersecurity solutions. Ensure consistency across all marketing channels and materials, tailoring messages to resonate with various target audiences, including direct consumer customers, partners, and industry influencers.

• Analyst & Media Relations: Working closely with our Industry Analyst and Media Relations team, build and maintain strong relationships with industry analysts to ensure they are well-informed about our products and strategies. Support briefings, inquiries, evaluations, and research engagements to influence analyst reports and media reviews and gain valuable insights that can shape our market positioning and product development.

• Corporate Communications: Collaborate with the corporate communications team to align product marketing efforts with broader company narratives and objectives. Support the development of press releases, blog posts, and other communications that highlight product launches, updates, and successes, enhancing our brand reputation and visibility.

• Content Creation: Lead and collaborate on the creation of high-quality content that supports marketing campaigns and sales efforts. This includes whitepapers, case studies, webinars, videos, web pages, and more to educate and engage our audience, demonstrating the effectiveness and benefits of our cybersecurity solutions.

• Field Enablement: Support the development and delivery of training materials, sales tools, and resources that empower our field teams and partners to effectively sell and support our products.

• Strategic Go-to-Market Planning: Drive the development and execution of go-to-market strategies for new product launches and updates. Collaborate with cross-functional teams to define target markets, positioning, pricing, and promotional tactics, ensuring successful market entry and sustained growth.

Key Qualifications:

• Experience: 5+ years of experience in marketing. Ideally In technology, enterprise SaaS or cybersecurity. Experience in product marketing is strongly preferred.

• Education: Post-secondary education (degree or diploma) in marketing, business administration, communications, economics, or equivalent experience.

• Adaptability: Ability to thrive in a fast-paced, dynamic environment. Willingness to learn and adapt to new challenges and opportunities.

• Communication: Excellent verbal and written communication skills. Ability to evangelize messages to partners, analysts, sellers, and more.

• Customer Focus: Passion for understanding and solving customer problems.

• Collaboration: Proven ability to work effectively with cross-functional teams globally. Good interpersonal skills and the ability to influence others.

• Creativity: Leverage your creative thinking to develop innovative go-to-market strategies and messaging that capture the attention of our target audience in a competitive market.

• Critical Thinking and Problem Solving: Utilize your strong critical thinking skills to analyze market trends, customer feedback, and competitive landscapes, identifying key insights that drive strategic decisions. Approach challenges with a problem-solving mindset, developing effective solutions that address complex issues and enhance our product marketing efforts.

DEI Commitment:

Not meeting every single requirement? At Trend Micro, we're committed to fostering a diverse, inclusive, and genuine workplace. If you're enthusiastic about this position but find that your experience and background don't perfectly match every qualification listed in the job posting, we still encourage you to apply. You could very well be the ideal candidate for this position or others within our organization.

What We Offer You:

You're important to us. What matters to you, matters to us too. Trend Micro provides benefit options for you and your family.

• Comprehensive medical, dental and vision insurance

• Life insurance

• Short & Long Term Disability 

• Pre-partum, maternity, parental and medical leave

• Mental Health Wellness Program

• Adoption Assistance

• Wellness Incentive

• Pet Insurance

• 401(k) with company match

• Paid Time Off

• 14 Annual Holidays

• Tuition Assistance

• Employee Resource Groups

We offer competitive compensation with bonus opportunity tied to company performance, along with room to enhance your skills through ongoing learning and broad technological opportunities. Achieving work-life balance is a priority, complemented by team activities, fostering an environment rooted in equity, inclusion, and collaboration, that is reflected in both our culture and our work.

Be Passionate. Be Innovative. Be a Trender.

US Applicants: Trend Micro, Inc. is committed to fair and equitable compensation practices. The salary ranged for this role is USD $130,000.00 - $170,000.00. A candidate’s final compensation for this position will be determined by various factors to include, but not limited to relevant work experience, skills, and certifications.

CAN Applicants: Trend Micro Canada is committed to fair and equitable compensation practices. The salary range for this role is CAD $120,000.00 - $160,000.00. A candidate’s final compensation for this position will be determined by various factors to include, but not limited to relevant work experience, skills, and certifications.

This position does not offer sponsorship for work permit applications or renewals, either now or in the future. Candidates must be authorized to work in the U.S. without the need for employment-based visa sponsorship, both currently and moving forward. The company will not sponsor applicants for U.S. work visa status for this role (including, but not limited to, H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT, or any other employment-based visa).

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