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SignalFire

Product Marketing Manager (PMM) - VC Backed Startups

Sorry, this job was removed at 06:15 p.m. (MST) on Tuesday, Nov 11, 2025
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In-Office
CA
In-Office
CA

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Join SignalFire’s Talent Network for Product Marketing Leaders at VC-Backed Startups

🛑 This is not an application for a specific job. Instead, this is a way to get on the radar of VC-backed startups that are actively hiring Product Marketing talent. 

At SignalFire, we partner with top early-stage startups that are shaping the future of technology. Our portfolio spans 200+ innovative companies across AI, cybersecurity, healthtech, fintech, developer tools, and enterprise SaaS.

We’re looking to connect with exceptional Product Marketing Managers (PMMs) and Leaders who are passionate about crafting compelling messaging, driving go-to-market strategies, and enabling sales teams at high-growth startups. By joining SignalFire’s Talent Network, your profile will be shared with our portfolio companies, giving you visibility into exclusive early-stage opportunities that may not be publicly listed.

Who Should Join?

We’re looking for product marketing professionals who are:
✔ Passionate about positioning products effectively in competitive markets
✔ Experienced in crafting messaging, content, and campaigns that drive awareness and adoption
✔ Excited to work closely with founders, product teams, and GTM leaders to build scalable marketing strategies

Typical Roles & Responsibilities
  • Define product positioning, messaging, and competitive differentiation

  • Develop and execute go-to-market (GTM) strategies for product launches

  • Partner with sales to create enablement materials, playbooks, and competitive battlecards

  • Conduct market research, customer insights, and competitive analysis

  • Drive content strategy, including case studies, whitepapers, and thought leadership

  • Own pricing, packaging, and value proposition development

  • Collaborate cross-functionally with product, sales, demand generation, and growth marketing teams

  • Track and measure product adoption, pipeline impact, and customer engagement metrics

Common Qualifications

While each startup has its own hiring criteria, many customer success roles in our network look for:

  • 3+ years of experience in product marketing, preferably at a B2B SaaS company

  • Experience leading go-to-market strategies and product launches

  • Strong ability to craft compelling messaging and positioning

  • Experience working with sales teams to develop enablement materials

  • Familiarity with market research, competitive analysis, and voice of the customer (VoC) programs

  • Data-driven mindset with experience tracking adoption, churn, and campaign performance

  • Experience with SaaS, AI, fintech, cybersecurity, or developer tools is a plus

💡 Tools & Technologies You Might Work With:
  • Product Marketing & GTM: LaunchDarkly, HubSpot, Marketo, Salesforce, Highspot

  • Content & Design: Figma, Canva, Adobe Creative Suite, Webflow

  • Analytics & Research: Google Analytics, Amplitude, Tableau, Gong, FullStory

  • Collaboration & Documentation: Notion, Confluence, Slack, Miro, Loom

What Happens Next?
  1. Submit your application to join SignalFire’s Talent Ecosystem.

  2. We review applications on an ongoing basis to identify strong candidates.

  3. If there’s a match, a SignalFire talent partner or a leader from one of our startups may reach out directly.

  4. No match yet? We’ll keep your profile on file for future marketing roles in our portfolio.

🚀 Ready to accelerate your career in marketing? Join our Talent Network today!

What you need to know about the Calgary Tech Scene

Employees can spend up to one-third of their life at work, so choosing the right company is crucial, not just for the job itself but for the company culture as well. While startups often offer dynamic culture and growth opportunities, large corporations provide benefits like career development and networking, especially appealing to recent graduates. Fortunately, Calgary stands out as a hub for both, recognized as one of Startup Genome's Top 100 Emerging Ecosystems, while also playing host to a number of multinational enterprises. In Calgary, job seekers can find a wide range of opportunities.

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