The Product Marketing Manager will shape messaging and go-to-market strategies, support sales programs, and drive product adoption through content and collaboration with the marketing team.
Job Overview
As the Product Marketing Manager, you will work at the intersection of product, marketing and sales to orchestrate high-impact GTM launches and sales strategies to support our growing business.
You will focus on shaping our messaging and positioning, supporting revenue generating sales programs and marketing campaigns. This role is ideal for a data-driven self-starter with exceptional messaging and positioning skills, who can work on both creative marketing initiatives and data-driven strategy.
Key Responsibilities:
- Shape our messaging and narrative: Develop and own compelling product positioning and value prop messaging that differentiates Backlight’s Iconik, Wildmoka, Cinesync, Ftrack, and Zype products in the market
- Support sales programs: Drive deeper engagement of our product through educational content—blog posts, product tips, best practice guides, live streams, and more
- Launch and drive adoption of features that help teams use Backlight solutions at scale
- Work in lock-step with the marketing team to generate pipeline for Backlight products via content campaigns, field events, webinars.
Preferred Qualifications:
- 5+ years of experience in Product Marketing, with a focus on B2B SaaS.
- Excellent communicator, skilled at working across global teams and navigating cross-functional collaboration.
- Demonstrated ability to learn new products and industries—unafraid to dive into the technical details
Top Skills
B2B Saas
Content Marketing
Marketing Campaigns
Similar Jobs
Information Technology • Security • Software • Cybersecurity • App development • Data Privacy
Lead the marketing strategy for CleanMyMac Business, including go-to-market plans, product launches, market research, and cross-functional team management.
Top Skills:
B2B Saas MarketingData AnalysisMarket Research
Machine Learning
The Technical Product Marketing Manager will develop messaging, create content, support sales, manage projects, and represent Comet at events.
Top Skills:
KerasPythonPyTorchTensorFlow
Fintech • Mobile • Payments • Software
The Product Marketing Manager will lead marketing strategies for RevenueCat's features, manage lifecycle campaigns, optimize web pages, and engage with customers to drive adoption and retention.
Top Skills:
APIsLinearNotionSdksSlackZoom
What you need to know about the Calgary Tech Scene
Employees can spend up to one-third of their life at work, so choosing the right company is crucial, not just for the job itself but for the company culture as well. While startups often offer dynamic culture and growth opportunities, large corporations provide benefits like career development and networking, especially appealing to recent graduates. Fortunately, Calgary stands out as a hub for both, recognized as one of Startup Genome's Top 100 Emerging Ecosystems, while also playing host to a number of multinational enterprises. In Calgary, job seekers can find a wide range of opportunities.
