Product Marketing Manager

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.

We are looking for a Product Marketing Manager to support inventory and channel go-to-market and collateral creation initiatives.

At StackAdapt, “inventory and channels” refers to the digital media spaces and partners we can access— example, Spotify is the inventory provider, and the channel is audio. Through audience targeting, running on these channels with the right inventory empowers brands to connect with the right people, in the right place, for measurable outcomes. 

You will define and execute strategies that drive adoption, retention, and awareness, cementing StackAdapt as a leader in inventory and channels. In this role you will report to a Senior Product Marketing Manager. 

StackAdapt is a remote-first company. We are open to candidates located anywhere in Canada for this position and encourage those from all backgrounds to apply.

What You’ll Do:

• Programmatic Channels Support
  Own the go-to-market strategy for our programmatic channels (including audio and in-game). 
• Positioning and Messaging
  Develop clear and differentiated positioning and messaging for StackAdapt's solutions for key channels and inventory partners, creating high-quality collateral that effectively communicates value to both sales teams and external audiences.
• Market and Competitive Insight
  Lead market research and competitive analysis for the channels and identify opportunities, risks, and whitespace to refine StackAdapt's offering and narrative.
• Launch and Lifecycle Management
  Plan and execute launches and enhancements that are specific to channel and inventory needs, from campaign tools and workflows to measurement, compliance, and data partners.
• Sales Enablement & Adoption - Working with the Sales Enablement team for assigned channels, including developing training, overseeing collateral adoption, and ensuring Sales teams are equipped to effectively position and sell inventory solutions.
• Cross Functional Collaboration
  Work closely with product, Inventory, Sales, Sales Enablement, Content, and Demand Generation to ensure tight alignment on strategy and priorities, including strong partnership with Inventory and sales teams.

• 2-5+ Years in Product Marketing/Marketing:
  Experience in product marketing and content creation, ideally in adtech, martech, SaaS, or data driven products.
• Strong Writing Skills: Ability to develop clear, compelling sales and marketing collateral that translates technical product capabilities into benefit-driven narratives aligned with positioning and informed by sales team needs.
• Entrepreneurial Mindset
  Comfort operating in a new and evolving function, with a bias to action, testing, and iterating to unlock growth.
• Analytical and Strategic Thinking
  Ability to synthesize market trends, customer input, and performance data into clear recommendations that influence product and commercial decisions.
• Collaboration Skills
  Proven success partnering with sales, product, and leadership to build alignment and deliver measurable business impact. Experience supporting specialized teams such as political or public sector is a plus.
• Communication Skills
  Excellent written and verbal communication skills, confident building narratives for both internal stakeholders and external clients.

• Programmatic and Digital Advertising Knowledge
  Solid understanding of programmatic buying, audience targeting, measurement, and how advertisers use digital channels across the funnel.
• Experience Using Tools - Experience with tools including Slack, Highspot, Pendo, Asana, and Hubspot.