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Golden Hippo

Retail Marketing Director - Pet (Remote)

Posted 18 Days Ago
Remote
Senior level
Remote
Senior level
The Retail Marketing Director will lead the marketing strategy for multiple pet brands, working closely with cross-functional teams to create and optimize marketing programs, enhance customer experience, and analyze ROI on initiatives to drive brand growth and product launches.
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Where A-Players Thrive.
We're an employee-owned, vertically-integrated builder of some of America's most popular health & wellness brands. With over 1,400 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually. Learn more about our brands.
We're Looking For A(n): Retail Marketing Director to create, execute, analyze and optimize the retail marketing plan for all pet brands in multiple channels in close coordination with brand teams, sales team and national retail partners
Location: Remote (Office in Woodland Hills CA)
What You'll Be Doing:

  • Lead and engage the retail marketing team
  • Create and execute differentiated national marketing programs
  • Create opportunities to leverage Direct-to-Consumer assets and capabilities
  • Work collaboratively with DTC brand teams to create an omni channel customer experience
  • Improve our ability to educate store personnel and consumers on the benefits of alternative feeding
  • Leverage PR and trade publication for maximum retail affect
  • Oversee and help improve product launches, national and key account marketing programs, B2B sales tools, Golden Door program, merchandising, national promotions
  • Analyze and optimize ROI for all marketing programs
  • Assist with ideation of new product and packaging development


Qualifications (Note: We strongly encourage you to apply even if you don't tick ALL of these boxes.):

  • 10+ years of brand and/or retail marketing in the consumer goods space
  • 3+ years of Pet experience in some capacity
  • 3+ years of social media and/or e commerce experience
  • Pet (food) retail marketing experience
  • Pet experience in the independent pet and/or pet specialty channel
  • Product development experience
  • Ability to travel 25%
  • Strong leadership skills to inspire and motivate a team
  • Ability to translate high-level objectives into practical strategic initiatives
  • Skilled in utilizing creativity to develop engaging, memorable marketing campaigns that resonate with target audiences.
  • Excellent interpersonal and communication skills to collaborate effectively with internal and external teams
  • Navigates ambiguity with confidence
  • Able to work independently, take initiative, and adapt to changing priorities in a fast-paced environment.
  • Strong analytical and problem-solving skills with high attention to detail and accuracy.


Golden Perks & Benefits:

  • Comprehensive healthcare coverage - We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
  • Through our charity sponsorships, you can make a positive impact on communities worldwide. We've donated over $6.1 million to date.
  • We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
  • 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
  • Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. Learn more.
  • Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
  • Tuition reimbursement program, which reimburses eligible tuition expenses up to specified amounts, empowering you to invest in your ongoing growth and development.
  • Celebrate your accomplishments with our Work Anniversary, and Shout-Outs programs, where your hard work is not only valued but also acknowledged and rewarded.
  • Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
  • For those coming into our Woodland Hills, CA office, you'll find a fully stocked kitchen and a free on-site gym.
  • Virtual and in-person company events, like our annual holiday party, happy hours, and virtual cooking nights, designed to cultivate connections and enhance work-life balance.


To read more about our Perks & Benefits, click here .
The base salary range is $130,000-$165,000 plus annual bonus potential.
The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.
#LI-Remote
We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.
A Note to Recruiting Agencies: At Golden Hippo, we handle all hiring through our internal Talent Acquisition team. Occasionally, we might use staffing or recruiting agencies to support our internal team in finding the right candidates. Agencies are not authorized to contact our hiring teams directly to present candidates. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Hippo will need written approval and a signed agreement before submitting any candidate info for a specific job opening. Without this, we won't pay any fees for placements. Thank you for your understanding.
Candidate Safety: The safety of our candidates is our highest priority. When looking for a job, please be aware of cyber criminals, fake domains, and fraudulent job offers. Golden Hippo recruiters will only contact applicants from our official company e-mail domain, (NAME @GOLDENHIPPO.COM ) or through our internal Applicant Tracking System, Greenhouse. In addition, Golden Hippo recruiters will neversend you checks, or ask you to disclose personal financial details. If you receive any suspicious communications regarding an open position or a job offer, please contact Golden Hippo directly at [email protected] to verify its validity.
Click here to learn more about general internet safety and our hiring practices.
Click here to view our Privacy Notice to Job Applicants.

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