Sales Lead - USA & Canada

lemlist is the sales engagement platform that gives sales teams the unfair advantage they deserve.

Bootstrapped since day one, we’ve grown from 0 to $35M ARR in 6 years, without raising a single dollar.

Today, we’re a profitable B2B SaaS company valued at $150M, trusted by 40,000+ sales teams worldwide to book more meetings and close more deals.

The Mission

We are looking for a hands-on US Sales Team Lead to elevate our NAM sales motion to the next level.

The US is already our #2 market (~30% of revenue), and we want to make it #1.

But we’re not looking for a corporate “director.”

We want a builder, operator, and coach.

Your mission:

• Improve outbound execution

• Increase pipeline quality

• Raise performance standards

• Develop AEs into killers

You will directly manage a squad of AEs and work closely with Product, RevOps, and Growth

This is not a strategy-only role.

This is execution + coaching + systems.

• Join discovery calls weekly

• Review SPICED notes

• Help structure closing plans

• Push back on weak qualifications

• Improve multi-threading and champion building

If a deal is above $20K ARR → you’re in.

• Improve messaging

• Improve targeting

• Enforce pipeline coverage (4x minimum)

• Make AEs accountable for self-sourcing

• Raise activity quality (not just volume)

We don’t want a manager watching dashboards.

We want someone fixing execution.

• Weekly deal reviews

• Call feedback

• Real qualification discipline

• No “happy ears”

• Clear exit criteria per stage

If a rep says “it looks good” you ask:

• Where’s the economic buyer?

• What’s the timeline?

• What happens if they do nothing?

• Set clear standards

• Hold reps accountable

• Build competitiveness

• Create intensity without toxicity

• Raise quotas over time

We want a high-performance culture, not comfort.

• Win rate improvement (clear + measurable)

• Stronger outbound contribution

• 4x+ pipeline coverage consistently

• Higher average deal size

• AEs consistently hitting quota

• Clean HubSpot hygiene

• 6–10 years in B2B SaaS sales

• 1year + as first-line manager OR elite AE ready to step up with outside management experience

• Proven overperformance (President’s Club type)

• Experience managing ACVs $10K–$100K+

• Strong deal inspection discipline

• Comfortable being direct and demanding

• CRM-native (HubSpot or Salesforce)

• Obsessed with performance

• AI enthousiast

Bonus:

• SalesTech / Sales Engagement background

• Experience managing both inbound & outbound

• Familiar with structured qualification frameworks

• Corporate director who only does strategy

• Manager who avoids confrontation

• “Good vibes only” leader

• Someone uncomfortable being in the weeds

• High standards

• AI-first sales org

• Product-led + sales-led hybrid motion

• Massive growth ambition

• Real ownership

Competitive base + aggressive variable

Clear performance-based progression

Potential path to Director once proven

1. Talent screen with Victoire

2. Deep dive with Yann VP of Sales (deal inspection simulation)

3. Business case

4. CEO interview

5. References