We’re on a mission to simplify how organizations onboard, train, and stay compliant, with a clear focus on frontline-heavy, highly regulated industries. Our platform already powers real operational impact across Europe, and we’ve reached a point where the next phase of growth is obvious and unavoidable.
We are actively building the US market now, with budget, leadership time, and execution behind it. This role exists to turn that effort into a repeatable revenue engine, moving from founder-led selling and early signals to a structured sales motion that consistently converts demand into revenue.
As our first Senior Account Executive for the US, you will own that challenge end-to-end. You will not step into a fully built machine, because it does not exist yet. Instead, you will help design it in real time, through customer conversations, live deals, and constant iteration. This is a senior individual contributor role with direct access to founders, high visibility across the company, and real influence over how we sell, how we position the product, and how we scale our go-to-market approach in North America.
Own the US sales motion end-to-end
Run the full sales cycle, prospecting to close, across inbound and outbound.
Qualify, discover, demo, negotiate, and close complex B2B deals with US buyers.
Build the US playbook
Develop and iterate messaging, ICP insights, and outbound approaches tailored to the US market.
Pressure-test pricing, positioning, and value propositions with real customers.
Be the voice of the US customer
Feed structured insights back to Product and Marketing.
Highlight objections, feature gaps, buying dynamics, and competitive pressure early and clearly.
Operate in ambiguity
Collaborate closely with founders and the central GTM team.
Experiment with new motions, including events and field marketing, where it makes sense.
5–7 years of full-cycle B2B SaaS sales experience, ideally in early-stage or scaling startups.
Proven track record selling into the US market and consistently hitting or exceeding quota.
Strong consultative discovery skills, you can sell complexity without hiding behind slides.
Comfortable creating structure where none exists.
High ownership mindset, you don’t wait for playbooks, you write them.
Fluent with modern sales tooling (HubSpot, LinkedIn Sales Navigator, calling tools).
Direct, clear communicator who builds trust with senior US stakeholders.
Significant experience selling into the food industry, with a strong preference for regulated, frontline-heavy environments.
Within your first 6–12 months:
A repeatable US sales motion exists, documented, tested, and improving.
You consistently generate and close a qualified pipeline without founder dependency.
Clear ICP and messaging hypotheses are validated or killed with data.
Product and GTM teams actively use your customer feedback to refine strategy.
US expansion looks like a growth lever, not a failed side project.
High-growth: proven traction in Europe with a clear strategy to replicate that success in the US
Clear ambition: budget, and leadership backing to scale the business successfully in the US.
No vaporware: customers buy because the problem is real.
First US AE: you shape how we sell, not just who we sell to.
Founder access: direct collaboration on deals, positioning, and go-to-market decisions.
Career upside: a credible path toward leadership roles as the US business scales.
High-stakes mandate: your success directly impacts whether the US becomes a core growth market.
This role will initially be employed via a US Employer of Record (EOR), with the intention to transition to direct employment with our US entity once it is live.
This role is open to candidates based in the United States and aligned with Eastern Time working hours, subject to state-level employment eligibility.
Regular travel to US customers should be expected, along with occasional travel to Germany and other locations for onboarding and collaboration.
Candidates must be authorized to work in the United States; we are currently unable to sponsor employment visas.
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At doinstruct, you can make full use of your skills and play an active role in the further development of our start-up. And yes, we attach great importance to a positive working atmosphere, maximum transparency, communication at eye level, and support every step of your personal and professional development.
Even if you don't tick all of the boxes, but you are motivated and want to work with us, you are very welcome to apply.
We embrace diversity and hire people based on their ability to perform a job. People of any race, gender, gender expression, sexual orientation, religion, age, disability, political opinion, or marital status are welcome at doinstruct.
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For questions or remarks please reach out to our Talent Acquisition Manager, Leonard, at [email protected].
