Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.
Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.
About the role
You are passionate about marketing and enjoy working within a multidisciplinary team? You seek the dynamism of an agency within a large company? We have the perfect role for you!
As a Senior Advisor, Marketing Strategy, your mission will be to manage various marketing initiatives, from strategy to delivery, to achieve the growth objectives of our broker partners and enhance their brand visibility. You will play a key role in providing recommendations and collaborating closely with various internal and external stakeholders to achieve our ambitious growth goals.
Your Role
Reporting to the Director of Marketing, Marketing Strategy, your main responsibilities will include:
Marketing Strategy:
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Act as a marketing advisor for our various broker partners, ensuring the coherence of their marketing strategies across different channels, and helping them identify growth opportunities.
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Recommend, develop, and implement multichannel tactics to achieve growth objectives, increase traffic and conversion from our digital ecosystem.
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Stay up to date of marketing trends and best practices.
Project Management and Team Coordination:
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Plan, execute, and finalize projects according to defined deadlines, budgets, and objectives.
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Guide and collaborate closely with a multidisciplinary team of marketing specialists and partner agencies.
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Optimize and develop new processes to ensure the quality of deliverables and team efficiency.
Performance Analysis and Optimization:
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Analyze the results of marketing campaigns and propose continuous improvements to optimize performance and identify new growth opportunities.
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Use analysis tools (such as Google Analytics and Adobe Analytics) to monitor and evaluate the performance of marketing initiatives, drawing relevant conclusions and recommendations.
Stakeholder Management and Satisfaction:
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Build and manage sustainable relationships with internal partners and our brokers by understanding their needs, proposing solutions tailored to their reality, and identifying growth opportunities.
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Ensure proactive and effective communication at all levels to engage the various stakeholders involved.
Your Skills
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Bachelor’s degree in marketing or a relevant field (administration, communication, etc.) combined with marketing experience.
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5 to 8 years of experience in a similar role in an agency or company.
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Solid experience in project management and 360 marketing strategy, with the ability to analyze performance and make strategic recommendations to achieve growth objectives.
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Excellent understanding of the various factors impacting the performance of a digital ecosystem (traffic and conversion).
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Experience using a CMS (Drupal, Typo3, Craft, etc.) is an asset.
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Demonstrate autonomy in handling activities, with the ability to discern when to share or escalate information.
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Ability to interact with executives and clearly communicate the impact of projects on results and the achievement of strategic objectives.
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Ability to manage a budget and propose adjustments to optimize costs while meeting business needs.
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Creative and innovative mindset with a strong results orientation.
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Strong communication skills.
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Strong organizational, detail-oriented, and planning skills.
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Agility, autonomy, proactivity, resourcefulness, curiosity, and team spirit.
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Excellent interpersonal skills and customer service orientation.
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No Canadian work experience required, but must have authorization to work in Canada.
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For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.
#LI-Hybrid
What we offer
Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.
Working here means you'll be empowered to be and do your best every day. Here is some of what you can expect as a permanent member of our team:
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A financial rewards program that recognizes your success
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An industry leading Employee Share Purchase Plan; we match 50% of net shares purchased
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An extensive flex pension and benefits package, with access to virtual healthcare
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Flexible work arrangements
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Possibility to purchase up to 5 extra days off per year
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An annual wellness account that promotes an active and healthy lifestyle
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Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
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A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs
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Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities
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Inspiring leaders and colleagues who will lift you up and help you grow
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A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.
We are an equal opportunity employer
At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.
We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.
As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.
We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.
If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.
Learn more about our recruitment process and your candidate journey here.
If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.
