About the Position
Dotdash Meredith is looking for a data and analytics rockstar with strong SEO analytical and technical skills to join our Growth & Content Strategy team. This person will work with our entertainment (PEOPLE and Entertainment Weekly) and beauty brands (InStyle) to grow intent-driven audiences across Dotdash Meredith’s premium entertainment and beauty brands.
As the Senior Analyst, you will report to the Associate Director of Growth & Content Strategy and be part of a specialized team within our Growth organization. You will have access to premier SEO tools and cutting-edge resources. You’ll be part of an industry-leading team that delivers actionable insights and makes informed strategic decisions for Dotdash Meredith. You will collaborate daily with expert product engineers, SEO-savvy editorial teams, and best-in-class designers to build world-class content experiences and drive measurable results.
Hybrid 3x a week- New York City or Los Angeles
In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.
Responsibilities:
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Work with other Growth members and editorial leadership to maintain and grow our brands’ traffic
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Organize, evaluate, and synthesize performance data into patterns and actionable insights capable of driving future growth
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Partner with editorial teams to maintain and improve our content libraries through site audits, in-depth analysis, keyword research and trend tracking
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Research, study, and identify trends within search demand to identify growth opportunities for our content and product
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Compile and present recaps on major events with insightful analysis to the individual brand teams and help provide actionable next steps
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Work with product management to create requirements to improve each site based on SEO research
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Utilize moderate to advanced data analysis and statistics skillsets to analyze large datasets and develop innovative, data-driven solutions.
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Translate complex data outputs into actionable insights and effectively communicating them to non-technical stakeholders
Qualifications:
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2–3 years of work experience in SEO, digital marketing, or another quantitative and analytical discipline such as consulting, market research, data science, etc.
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Skilled with data and can conduct analysis to draw helpful insights and action steps, and are familiar with tools like Excel or Google Sheets.
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Demonstrated interest in the web, technology, or online marketing (personal sites, app or web app projects, etc.).
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Exceptional attention to detail.
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Strong communication skills.
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Demonstrated project and time management skills.
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Familiarity with SEO and keyword tools like Semrush, Ahrefs, Screaming Frog, Google Search Console, or similar tools is a plus.
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Bachelor’s or Master’s degree, preferably in math, science, business, or computer science.
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Experience with reporting, archiving or retiring content, and taxonomy work is a plus.
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Some knowledge of the entertainment industry is a plus but not required.
% Travel Required (Approximate): NA
