Schema App is a fast-paced, profitable SaaS company headquartered in Guelph, Ontario, and proud of our Canada-wide team. We are a smart, collaborative team on a mission to be a global leader in Enterprise Marketing Tech Innovation with a focus on content knowledge graphs. Schema App is proud to call SAP, Wells Fargo, and Henry Ford Health our customers. We are the leaders in a niche area of search engine optimization (SEO), called schema markup. Schema markup builds knowledge graphs that unlock AI and Search understanding of web content. Our comprehensive end-to-end solution empowers Enterprise Digital Marketing Teams to achieve organic search results, content insights and increased AI efficiency. Our technology is essential with the evolution of AI Search (ChatGPT, AI Overviews, and Gemini).
Visit Schema App at
www.schemaapp.com or on LinkedIn.
We are seeking a Senior BI Analytics Engineer – Insights & Storytelling who will own how data drives decisions at Schema App. You will craft the stories behind our data — building dashboards, insights, and visual narratives that inform strategy, reveal customer value, and influence executive action. You’ll also engineer and maintain the data systems that power these insights, ensuring reliability, scalability, and accuracy across our BI ecosystem.
Own the story behind Schema App’s data. As a Senior Analytics Engineer – Insights & Storytelling, you’ll turn complex information into decisions that drive growth, while building the data systems that make it possible.
Functional Accountabilities
- Own the BI Narrative - Lead how data tells the story of Schema App’s performance, customers, and products, influencing decision-making at all levels.
- Design Story-Driven Dashboards and Visual Experiences - Build executive-ready dashboards in Amazon QuickSight that blend narrative clarity with visual impact, highlighting ROI, product adoption, and customer value.
- Translate Business Needs into Data Narratives - Convert stakeholder questions into measurable data problems and deliver dashboards and insights that inform product, customer, and strategic decisions.
- Drive Adoption and Data Literacy - Enable teams through storytelling frameworks, dashboard walkthroughs, and education to increase data-driven decision-making and engagement.
- Integrate Semantic Data for Strategic Insights - Leverage Schema App’s RDF and schema.org foundations to connect structured and semantic data for richer, contextualized business intelligence.
- Engineer Reliable and Scalable Data Systems - Design and maintain performant pipelines using Apache Flink, Spark, and AWS Glue to ensure trusted, accessible, and real-time data across the organization.
- Foster a Data-Centric Culture - Mentor peers, champion continuous improvement, and promote a culture where insights are measurable, repeatable, and embedded in daily operations.
Key Competencies
- Data Storytelling & Communication - Crafts executive-ready narratives that simplify complexity and drive understanding.
- Business Acumen & Strategic Thinking - Understands how insights tie to product growth, customer value, and executive KPIs.
- Analytical Design Thinking - Applies UX principles and narrative design to produce intuitive, insight-rich dashboards.
- Adoption & Enablement Leadership - Elevates data literacy, usage, and adoption metrics across the organization.
- Cross-Functional Collaboration - Works seamlessly with Product, Engineering, and Business teams to align analytics with strategy.
- Technical Mastery - Deep expertise in Amazon QuickSight, SQL, AWS Glue, and data processing frameworks such as Apache Flink/Spark.
- Governance & Reliability - Ensures every dataset and report meets standards for quality, lineage, and compliance.
- Curiosity & Growth Orientation - Continuously explores new tools, methods, and perspectives to improve analytics impact.
Performance Metrics
- Cycle Time: Measures the average time between a data request and the delivery of an actionable insight, reflecting operational agility and efficiency.
- CSM Adoption: Evaluates how actively Customer Success Managers use BI dashboards and data stories during quarterly business reviews to demonstrate data-driven impact.
- Data Trust Index: Assesses the overall confidence and reliability of BI data, incorporating data accuracy, system stability, and user trust.
- Dashboard Quality Feedback: Captures stakeholder feedback on dashboard clarity, usefulness, and design to ensure continual improvement in storytelling and visualization quality.
Core Values
Growth Mindset: We are adaptable, nimble, and resilient. We are always learning.
Resourceful: We are resourceful, take action on opportunities, and don’t give up.
One Team: We are collaborative, we win and learn together.
We are Humble: We know what we are good at as people and as a company. We share what we know, admit what we don’t, and seek clarity through curious questions.
Life @ Schema App
- Culture focused on your growth: Weekly 1:1 with conversations around Professional Development
- Great benefits for health & wellness, and your coverage starts as soon as you do
- RRSP matching!
- Flex days to re-energize on top of vacation days and you don’t work on your birthday
- You choose where you work - home or headquarters in Guelph. The sales team comes into the office 1–2 times per week
- The Culture Club keeps our virtual team connected through fun and innovative events
- Diverse smart team! The more inclusive we are, the better our work will be
Schema App’s purpose is to build meaningful connections, with each other, our customers, and the data so that we are all understood. We are a team of smart people helping each other solve hard problems.
