Senior Business Development Manager

Senior Business Development Manager

Always apply through our website:
https://www.podmarketinginc.com/careers/. We will reach out by email if you are selected for the next step. Either way, we appreciate your interest and the time you spent getting to know us.

Who Are You?

• A relationship builder who thrives on trust, authenticity, and long-term partnership.
• A strategic thinker who can spot opportunities and articulate clear solutions.
• Highly self-motivated with strong organizational and pipeline management skills.
• Confident, polished, and able to represent CITIZEN’s brand with professionalism and warmth.
• Passionate about helping senior living communities grow and impact lives.

What's The Role?

The Senior Business Developer is responsible for identifying, pursuing, and closing new business opportunities within the senior living industry. This role is ideal for someone who excels at building trust, understanding client needs, and driving meaningful conversations with executives, operators, and ownership groups.

You will lead high-value sales cycles, represent CITIZEN at industry events, collaborate with marketing teams on growth initiatives, and help establish CITIZEN as the go-to marketing partner for senior living organizations.

Responsibilities

• Drive full-cycle sales from sourcing prospects to closing multi-community contracts.
• Build and maintain a strong pipeline of senior living operators, management groups, and nonprofit organizations.
• Lead needs assessments, discovery calls, solution presentations, and proposal development.
• Achieve and exceed annual revenue targets and KPIs.

• Cultivate long-term, trust-based relationships with executives and stakeholders.
• Represent CITIZEN Marketing at conferences, trade shows, and networking events across North America.
• Serve as a strategic advisor to prospects, bringing insights on occupancy growth, digital strategy, and brand development.

• Partner with the marketing team to develop targeted campaigns and outreach strategies.
• Provide industry feedback to support product innovation and service improvements.
• Maintain accurate CRM records and pipeline forecasting to support company planning.

Required Experience & Skills

• Legally able to work in Canada and located in Calgary, AB.
• Bachelor’s degree or diploma in Business Administration, Communications, or a related field, or equivalent corporate work experience.
• 5+ years experience in business development, sales, or partnerships—preferably in marketing, SaaS, healthcare, or senior living.
• 2+ years of experience in customer service or hospitality (serving or bartending experience is considered a strong asset).
• Proven track record of meeting or exceeding revenue targets in a consultative selling environment.
• Strong understanding of digital marketing, lead generation, or occupancy growth strategies (an asset).
• Excellent communication, presentation, and negotiation skills.
• Comfort selling to executive-level stakeholders.
• Ability to travel for industry events, conferences, and key meetings.
  

Who is POD Marketing?

POD Marketing is a full-service agency that works across marketing, consulting, and HR to help clients solve real business challenges.

Behind that work is an incredible group of people. We put just as much care into supporting our team as we do our clients, creating an environment where people feel trusted, supported, and inspired to do their best work. This role supports our senior living marketing division, CITIZEN, where we work directly with senior living operators across North America to help them attract residents, build trust with families, and grow occupancy.

At POD, culture isn’t about perks (though we have those too). It’s about how you feel at work: accepted for who you are, encouraged to grow, and surrounded by people who want to see you succeed. That approach has earned us multiple awards, including recognition as one of Canada’s Most Admired Corporate Cultures.

To learn more about our culture, watch this video: https://youtu.be/1WZ8tAnATNs, visit the POD Marketing YouTube channel and check out our reviews on Glassdoor.

What's in it for You?

At POD Marketing, we work hard, have fun, and genuinely support each other. We believe people do their best work when they feel valued, trusted, and balanced; and we’ve built an environment that makes that possible.

You’ll enjoy three weeks of paid vacation, twelve flex days, a Passion Day to spend however you choose, and a company-wide MeMonday to prioritize mental health. We offer a thirty-day remote work policy for when you need a change of scenery, twenty-six hours of paid volunteer time each year, and a comprehensive benefits package that includes health, dental, vision, and spending accounts.

Growth and development are part of life here. You’ll have access to mentorship, leadership programs like LEAD, and ongoing learning opportunities designed to help you grow your skills and career. You’ll also have regular one-on-one check-ins, quarterly performance conversations, and a culture of continuous feedback that keeps you supported and clear on expectations.

Our downtown Calgary office is bright, modern, and stocked with good coffee, snacks, and great people. We offer discounts with local vendors and a culture that’s collaborative, energetic, and built on trust and respect.

How to Apply

At POD, we believe “that most job requirements and conceptual knowledge are easily trainable. But you can’t teach drive, ambition, or passion.” (Take a look at this article, Finding Your Unicorn, written by our President, Kevin Wilhelm). Our hiring managers consider alignment with our core values and passion for our company culture to be as valuable as experience and education. 

Finding the right fit is important to us, and we put real care into reviewing applications. This is your chance to show us who you are: your voice, your attention to detail, and your excitement about joining the team. Take a few extra minutes to help us see why this opportunity is the right fit for you.

We often see strong candidates miss out because of preventable issues like missing cover letters, referencing the wrong job title or company, or submitting unedited AI-generated content. We encourage the use of AI to streamline your process, but your application should still reflect your voice and accuracy. If this role excites you, let that show in how you apply.

A few tips to stand out:

• Submit an up-to-date resume that highlights the skills and experience we are looking for
• Include a personalized cover letter or a video cover letter (one is required, both are not necessary)
• Share why this specific role excites you and how your background connects to it
• Make sure your application is error-free (especially the basics like company name and job title)
• Answer the application questions with intention. Your responses don't need to be long; quality over quantity matters!
• If you use AI, review and edit so it sounds like you and is factually correct (no - passion and innovation are not our core values, no matter what ChatGPT tells you)
• Review the posted salary range before you apply and make sure it aligns with what you’re comfortable with
• If you choose to submit a video cover letter, keep it short and engaging (under 2 minutes, please!)

Always apply through our website: https://www.podmarketinginc.com/careers/. We will reach out by email if you are selected for the next step. Either way, we appreciate your interest and the time you spent getting to know us.

At POD Marketing, we believe in creating an inclusive work environment, which is why we’re proud to be an equal opportunity employer. We consider and evaluate all qualified candidates based on their qualifications without discrimination based on race, colour, religion, age, gender, sexual orientation, gender identity, genetic information, national origin, disability, veteran status, or any other legally protected characteristics.