The Senior Copywriter, Content & Brand will be responsible for shaping how customers experience our brand through words. You will develop clear, compelling, on-brand copy and content that helps small business owners understand, trust, and adopt Wave.
You will write across the full customer journey — from blogs, guides, and customer stories, to emails, landing pages, ads, and campaigns — while ensuring our voice, messaging, and brand personality are consistent across everywhere we show up. You bring together creativity, strategy, and data in your copy. You understand how to tell a story, simplify complex ideas, and create content that builds confidence, drives engagement, and supports business goals.
Here's how you'll make an impact:
Write and develop copy and content across channels — including blogs, customer stories, lifecycle emails, landing pages, paid ads, video scripts, social media, and campaigns assets
Bring Wave’s brand personality, tone of voice, and messaging to life in a way that feels human, clear, confident, and distinctly Wave
Help evolve and maintain Wave’s messaging architecture, including messaging maps, terminology, tone of voice, and copy guidelines, to ensure consistency across every customer touchpoint
Partner closely with Growth Marketing, Lifecycle, Product Marketing, Brand, Product and Customer teams to translate needs and business goals into compelling content and copy
Create content that helps customers move through the journey — from awareness and consideration to activation, engagement, and retention
Use customer insights, research and performance data to continuously improve the effectiveness of copy and content
Track results, identify patterns, test new approaches, and apply learnings to future content and campaigns
Contribute to and maintain copy guidelines for internal teams, freelancers, and agency partners to ensure consistency at scale
Review and edit copy from other contributors to ensure all copy and content is on-brand, grammatically correct, and tailored to the audience, channel, and moment
Stay current on customer behaviour, content trends, and competitor messaging to continuously improve how Wave communicates.
You'll thrive here if you have:
5+ years of experience in copywriting or content writing, or brand/content marketing (experience in tech, SaaS, fintech is a bonus!)
A Journalism, Marketing, or Communication diploma/degree or equivalent experience
Exceptional writing, editing, and proofreading skills, with a strong ability to adapt tone, voice, and messaging to different audiences and channels
A strong understanding of how to write copy and content that reflects and reinforces a brand’s personality rather than your own
The ability to create high-quality copy across a diverse formats — from CTA buttons, emails, and ads, to blogs, guides, landing pages and full website experiences
An understanding of SEO fundamentals and how to write content that performs in search while maintaining the human feel
The ability to manage multiple projects and shifting priorities while maintaining a high bar for quality and attention to detail
Data-driven storytelling that draws on marketing insights from various data sources with experience tracking, measuring, reporting on, and learning from content performance
A bias for action, ownership, and sound judgement about when to move forward independently and when to seek help and guidance for the best outcome
