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ROLLER is a global software-as-a-service company designed to help businesses in the leisure and attractions industry operate more efficiently and deliver great guest experiences. ROLLER helps its customers offer amazing guest experiences through a full suite of venue management features. We are a fast-growing global company with customers in over 30 countries and a wide array of industries like theme parks, museums, zoos, trampoline parks, water parks, aquariums, and wake parks - to name a few!
At the heart of ROLLER is our team - which consists of 200+ highly energetic, driven, intelligent, and humble professionals, all contributing to help build a great and enduring business. We truly believe that the sky's the limit for us, and we are well on our way toward becoming a global success story. But most of all, we love what we do, have a great time doing it, and are looking for like-minded people to join us on this amazing journey!
About the Role
As the Senior Customer Marketing Manager, you’ll own the strategy and execution of programs that turn our customers into advocates. You’ll build and scale marketing initiatives that leverage the voice of the customer—through campaigns, stories, events, and content—to engage our user base and fuel growth. With a strong command of marketing automation, you’ll drive personalized communications across the customer lifecycle, from new leads to loyal advocates.
You’ll be equal parts storyteller, lifecycle strategist, and data-driven marketer, with a passion for creating value-added experiences that spotlight our customers and strengthen their connection to ROLLER.
What You'll Do
- Own the strategy and execution of customer email journeys across segments—from new leads to power users—to drive engagement, adoption, and advocacy.
- Build and optimize automated nurture flows (e.g., new feature announcements, re-engagement, upsell/cross-sell campaigns) that influence key lifecycle moments.
- Partner with Revenue Operations to segment customer data, develop targeting strategies, and continuously test and optimize campaigns.
- Source and develop compelling customer stories that span formats—case studies, testimonials, video interviews, social media features, and more.
- Collaborate with design, content, and product marketing to bring these stories to life across the website, campaigns, and sales enablement materials.
- Work with the Customer Experience team to build and scale a customer reference and advocacy program to spotlight high-value customers and their success with ROLLER.
- Partner with Customer Success and Product Marketing to deliver events and webinars that drive product adoption, share best practices, and promote customer innovation.
- Collaborate with the Events and Creative teams to feature customer champions at in-person and virtual events, including panels, interviews, and brand activations.
- Act as a key partner to Customer Success, Product, and Learning teams to identify impactful customer stories, product use cases, and feedback loops.
- Align with the broader marketing team to amplify customer content, ensure consistent messaging, and support cross-channel initiatives.
- Analyze campaign performance and customer engagement data to identify opportunities and areas for improvement.
- Develop a clear reporting framework to measure impact on retention, product usage, customer satisfaction, and marketing contribution to revenue.
About You
- A Bachelor’s degree in marketing, business, or relevant field of study; AND/OR
- 5-7 years marketing experience
- Preferably experience in working in a B2B Saas environment
- Hands-on experience with marketing automation tools and customer segmentation
- A strong portfolio of customer content/case studies and a clear understanding of what makes stories resonate
- Exceptional writing and communication skills, with a knack for turning customer successes into compelling narratives
- Experience collaborating with cross-functional stakeholders in a fast-paced, growth-stage environment to quickly build rapport and maintain interdepartmental relationships
- Experience using email marketing and/or marketing automation tools to build emails and automated journeys
- Excellent attention to detail, including adhering to brand guidelines
Perks!
- Attractive compensation package and benefits.
- You get to work on a category-leading product that customers love in a fun, high-growth industry! Check our Capterra and G2 reviews.
- Paid time off (PTO), sick days, and paid US holidays.
- 4 ROLLER Recharge days per year (that is 4 additional days of leave that we all take off together as a team to rest and recuperate).
- 16 weeks paid Parental leave for primary carers and 4 weeks paid Parental leave for secondary carers.
- Free Medical Insurance.
- 401(k) Plan with a 100% match on contributions up to 5%.
- Engage in our ‘Vibe Tribe’ - led by our team members; you can contribute to company-wide initiatives directly. Regular events and social activities, fundraising & cause-related campaigns... you name it. We're willing to make it happen!
- Team member Assistance Program to proactively support our team's health and well-being, access to coaching, education modules, weekly webinars, and more.
- Highly flexible work environment with an All Access pass to WeWork, depending on your location.
- Work with a driven, fun, and switched-on team that likes to raise the bar in all we do.
- Individual learning and development budget plus genuine career growth opportunities as we continue to expand!
What You Can Expect
- Initial call with our Talent Acquisition Manager
You'll have an initial call with our Talent Acquisition Manager to chat through some of your experience to date, salary expectations and you can check off any initial questions you might have. - Interview with the Hiring Manager
You'll get to meet with the hiring manager to learn more about the role & ROLLER whilst also talking through your experience in more detail. - Loop Interviews
This is where you will get to meet our wider ROLLER team to do a 'vibe check' on us to make sure our culture & vibe meet what you are looking for! - Offer
If all lights are green and the fit feel right, we'll conduct reference checks and you'll receive an offer to join!
Successful applicants will be required to complete a background check (including criminal history) prior to commencement of employment
