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As a Freelance Senior Designer, you'll work closely with Art Directors and Creative Directors to develop effective campaign key art, efficiently designed display and social ads and innovative high impact ad units. This hands-on design role balances creativity and logic, and helps ensure a holistic approach is thoughtfully applied across platform, typography, iconography, motion, and photographic elements.
The ideal candidate has strong communication and presentation skills, contributes to positive collaboration with multi-disciplinary team members, a strong understanding of social trends and insights, a refined design aesthetic and exceptional attention to detail.
You Will:
- Create refined designs in line with agency and client expectations
- Work with Copywriters and Art Directors to create engaging advertising key art
- Work within an existing design framework to create visuals that engage the audience
- Prepare design files for final handoff to production.
- Ensure layout, typography, and specs are pixel perfect.
- Confidently express and justify design choices.
- Work closely with creative and production leads to understand design direction, limitations and priorities.
- Collaborate with Art Directors and larger project teams to explore and iterate on design options.
- Consult with technical disciplines to ensure designs work within given limitations, and files are prepared with all necessary information to support the design intent.
- Promote thoughtful and purposeful design, rather than an enforcement of rules.
- Create well thought out and designed presentation decks to make the work shine.
- Take an active part in internal meetings and presentations.
You Have:
- 5+ years experience in digital advertising and design.
- Deep experience with display and social advertising
- Pixel-perfect digital design portfolio highlighting your storytelling and problem-solving capabilities from concept to completion.
- Keen interest in championing brand identity through a balance of consistency and flexibility.
- Proficiency in the formal elements of design, with a strong focus on typography, balance, and proportion.
- Systematic thinker; able to anticipate the impact of design decisions well in advance of their application.
- Experience working within dynamic creative optimization (DCO) frameworks
- Excellent digital file structure and asset management skills.
- Passion for pixel-perfection and order. Unparalleled attention to detail.
- Ability to articulate ideas verbally and digitally; be clearly understood by creative, product management, and development staff.
- Ability to deliver strong design rationale and supporting files in a tight timeframe.
- Ability to thrive in a challenging, fast-paced, creative workplace.
- Figma, Creative Suite and PowerPoint expertise, including file organization, and preparation of pixel-perfect files for design team use.
- Clear communication and presentation skills that speak to both creative and technical audiences
Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to [email protected].
We are committed to fostering diversity, equity, and inclusion within our candidate pools.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx
