At Webflow, our mission is to bring development superpowers to everyone. Webflow is a Website Experience Platform (WXP) that empowers modern marketing teams to visually build, manage, and optimize stunning websites. With AI-driven personalization baked in, Webflow enables teams to significantly boost conversion rates, translating directly into measurable business growth. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative.
We are seeking an experienced Senior Group Product Manager to lead our Developer Platform team. In this role, you will work closely with senior leadership across product, engineering, and developer relations to drive initiatives that help developers maximize their productivity and efficiency. A key focus will be on creating a cohesive developer experience, making it easier to build, extend, and scale applications on Webflow. The ideal candidate has a deep technical background, experience building developer platforms, and a passion for empowering developers.
About the Role
- Location: Remote-first (United States; BC & ON, Canada)
- Full-time
- Permanent
- Exempt
- The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
- United States (all figures cited below in USD and pertain to workers in the United States)
- Zone A: [$220,000 - $317,000]
- Zone B: [$207,000 - $298,000]
- Zone C: [$194,000 - $279,500]
- Canada (All figures cited below in CAD and pertain to workers in ON & BC, Canada)
- Zone A: [$251,000 - $361,000]
- Zone B: [$226,000 - $325,000]
- United States (all figures cited below in USD and pertain to workers in the United States)
This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.
Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
- Reporting to the Senior Director of Product Management
As a Senior Group Product Manager, you will:
- Define and drive the vision for Webflow’s Developer Platform, integrating customer feedback and market insights to guide the development of APIs, SDKs, and integrations.
- Shape product strategy, focusing on empowering developers with tools, APIs, and extensibility that drive long-term platform adoption and success.
- Lead cross-functional collaboration with teams such as engineering, developer relations, solutions engineering and product marketing to build a best-in-class developer platform experience.
- Own the product roadmap, setting strategic priorities, managing trade-offs, and ensuring alignment with business goals and developer needs.
- Advocate for the needs of developers by conducting research, gathering feedback, and analyzing data to improve the developer experience on Webflow.
- Influence the development of new APIs and platform initiatives within the company, across other feature teams and organizations.
- Measure success by identifying key product metrics and using data to inform decision-making and track progress against developer platform growth objectives.
- Build strong relationships with internal and external developer communities, positioning Webflow as the platform of choice for developers.
- Lead go-to-market strategies for developer-facing features and products, working closely with developer relations and product marketing teams to ensure successful launches.
In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.
About You
Requirements:
- 8+ years of overall product management experience.
- 4+ years specifically in developer platforms or API product management.
- Proven track record of building tools, APIs, or platforms that empower developers to build and scale their applications.
- Experience managing cross-functional teams, including engineering, developer relations, and product marketing.
- Prior engineering experience is preferred, but not a must.
- Consulting experience is a plus, especially in developer tooling or platform strategy roles.
Technical & Analytical Skills:
- Strong background in developer tooling, APIs, and platform architecture.
- Technical experience or education in Computer Science, Engineering, or a related field.
- Experience leading product teams in building developer tools, extensibility solutions, or APIs.
- Ability to understand technical challenges and collaborate effectively with engineering teams.
Leadership & Mentorship:
- At least 3+ years managing PMs, including setting goals, providing mentorship, and building high-performing product teams.
- Experience leading and managing cross-functional teams.
- Skilled at aligning senior stakeholders and motivating adjacent teams towards common business goals.
Strategic Focus:
- Proven ability to define and execute product strategies that drive measurable business outcomes in developer platforms.
- Experience balancing investments across a large surface area of APIs, tools and user experience.
- Strong consulting-style problem-solving skills with the ability to address complex, ambiguous challenges.
You’ll thrive as a Senior Group Product Manager if you:
- Have a deep understanding of APIs, with extensive experience building and scaling platforms that empower developers to create, extend, and integrate with ease.
- Are skilled at designing scalable and efficient platform architectures that support a growing developer ecosystem, balancing flexibility, power and performance.
- Excel at problem-solving with a creative and analytical mindset, capable of addressing complex technical challenges while maintaining a strategic focus on driving business outcomes.
- Are data-driven, utilizing complex data and developer feedback to translate insights into actionable product improvements that enhance the developer experience.
- Demonstrate strong leadership skills, inspiring and coaching cross-functional teams towards ambitious goals, particularly in developer-facing products.
- Have a proven track record of launching successful developer platforms, APIs, and extensibility frameworks that improve developer productivity and satisfaction.
- Understand developer needs deeply, ensuring that platform features are designed to streamline workflows, enhance developer efficiency, and drive long-term engagement.
- Think holistically about platform products, considering the disparate needs of both consumers and developers and targeting investments accordingly.
Our Core Behaviors
- Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
- Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment
- Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care
- Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates
Benefits & wellness
- Equity ownership (RSUs) in a growing, privately-owned company
- 100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (working 30+ hours per week) and their dependents. Full-time employees may also be eligible for voluntary insurance options where applicable in the respective country of employment
- 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability leave for birthing parents to be used before child bonding leave (note: where local requirements are more generous, employees receive the greater benefit); full-time employees also have access to family planning care and reimbursement
- Flexible PTO for all locations and sabbatical program
- Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
- Monthly stipends to support work and wellness
- 401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits, like CPA and financial advisor coverage
Temporary employees are not eligible for paid holiday time off, accrued paid time off, paid leaves of absence, or company-sponsored perks unless otherwise required by law.
Remote, Together
At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.
Stay Connected
Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor.
Please Note:
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.
To join Webflow, you'll need a valid right to work authorization depending on the country of employment.
If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.
For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.
