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CIBC

Senior Manager, Communications and Publications Private Wealth

Posted 2 Days Ago
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Toronto, ON
Senior level
Toronto, ON
Senior level
The Senior Manager, Communications and Publications Private Wealth leads the development and delivery of strategic publications and communications for the CIBC Private Wealth business. Responsibilities include managing relationships with various teams, analyzing data insights on publication usage, leading communication strategies, and enhancing client engagement through targeted marketing efforts.
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We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What You'll be Doing

The Digital, Marketing & Communications, Business team is a strong support for the CIBC Private Wealth business, enabling CIBC’s core purpose: to help make our clients’ ambitions a reality by delivering services and products ensuring long-term growth.

The Senior Manager, Communications and Publications Private Wealth will report to the Executive Director, Thought Leadership, Content & Communications, and is accountable for the development and delivery of strategic publications and market event content for Advisors and clients to better support their financial ambitions with insights, education and expert perspectives, brand & marketing strategy that closely aligns with CIBC Private Wealth’s overall strategy and priorities.  Working in close partnership with Portfolio Management in ICS, Capital Markets, and CIBC Global Asset Management leading the production, development and deployment of key publications for Private Wealth advisors and clients, and managing the communications strategies for Private Wealth leadership and project teams on key projects, and business improvements.

At CIBC we enable the work environment most optimal for you to thrive in your role.  Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.

How You’ll Succeed

  • Data & Insights/Analytics/Research- Responsible for reposting on insights on readership and usage of all publications, as well as feedback loops with Global Distribution, Investment Management, and Advisory teams.  
  • Publications / Communications- Lead the development of the CIBC Private Wealth Publications, and Executive Communications through development, production, and deployment, with setting KPIs based on business priorities and leadership input.
  • Surveys  / Research- Lead the distribution and feedback loops on key programs to measure client satisfaction survey for advisory business, and communicate the compare and contrast with the large bank-wide surveys/studies.  Act as the key liaison and distributer for key research reports and findings to ensure CIBC employees and leaders are aware of industry benchmarks and ranks.   Work collaboratively with and develop partnerships with leaders across CIBC including: Retail Bank channel, Wood Gundy, Private Wealth Management, Imperial Service, Corporate Communications, CIBC Asset Management and Regulatory/Oversight teams, providing executive summaries for usability of reports.
  • Relationship Management- Close working relationships with leaders in partner groups including Brand, Social Media Marketing etc.  Work with Leaders Digital, Marketing & Communications, CIBC Asset Management, Design, Translation, Governance, and more.   Networking with industry peers, and enhance industry with respect to emerging trends, theories and practices.

Who You Are

  • You can demonstrate a deep understanding of communications gaps and remediation efforts are captured and measurement plan to understand impact and continuous improvementYou are a strong contributor to the advisor experiences and timely market trends and insights to support their client strategies, communications planning and tactical calendar. 
  • You act like an owner. You thrive when you're empowered to take initiative, go above and beyond, and deliver results.  You will engage in marketing and outreach activities to show clients you value them and their communities. Grow your network, deepen existing relationships, and collaborate with others to ensure clients are connected to the right people and opportunities.  You will align publications, content and communications with external brand and social media brand channels and campaigns ensuring the distribution is supporting and driving the overall client engagement and awareness needs of the business.
  • Your influence makes a difference. You know that relationships and networks are essential to success. You inspire outcomes by sharing your expertise.  You will lead the content calendar and deployment schedule for CIBC Private Wealth Canadian publications (including advisor newsletters, leadership newsletters and awareness of all update on the private wealth website updates), Content (all thought leadership across PW, CGAM etc. to support the advisory businesses) and Communications (key projects/initiatives for update to leadership, advisors, bankers, and to be utilized in regular EXCO/board updates). Additionally, you will lead and oversee the strategic communications for the Private Banking, CIBC Investment Counsel, CIBC Wood Gundy, CIBC Trust and Estate, CIBC Private Wealth holistically on key initiatives, strategic priorities, developments, and leadership messages.
  • You're motivated by collective success. You know that teamwork can transform a good idea into a great one. You know that an inclusive team that enjoys working together can bring a vision to life.  You will guide and synergize key body of work for awards (submission and communications), research and insights distribution, and client surveys and ensure a deep understanding of communications gaps and remediation efforts are captured and measurement plan to understand impact and continuous improvement
  • Values matter to you. You bring your real self to work and you live our values – trust, teamwork and accountability.

#LI-TA

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

  • We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

  • Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

  • We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

  • CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [email protected]

  • You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

  • We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 12th Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Communications Support, Efficiency Improvements, External Communication, Internal Communications, Marketing, Partnership Management, Prioritization, Strategic Communication Planning, Teamwork

Top Skills

Communications Strategy
Data Analytics
Marketing
Partnership Management
Publication Development

CIBC Calgary, Alberta, CAN Office

Calgary, AB, Canada

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