Lead the buildout of a centralized marketing analytics function: consolidate multi-unit data, define KPIs and governance, develop pipelines and dashboards, improve attribution, create forecasting and testing frameworks, and deliver insights to optimize acquisition and marketing ROI.
This is a remote position.
Our client is a growth stage technology and data-driven commercial insurance wholesaler backed by a leading private equity firm. They are combining the worlds of insurance and technology to create an insurtech powerhouse, and are undergoing rapid digital transformation. They are building a centralized marketing analytics function and seeking a senior leader to establish the data foundation that supports performance marketing, attribution, reporting, and growth optimization across multiple business lines.
This is a highly visible role reporting to the Head of Digital Marketing and will serve as the bridge between marketing, analytics, data engineering, and executive stakeholders.
Employment Type: Full-time permanent
Location: Remote - MUST be physically located in the US
Compensation: $140,000-150,000 base + 15% bonus + full benefits (see below)
What You'll Do:
- Design, build, and manage a centralized marketing data ecosystem leveraging Snowflake, dbt, data ingestion tools, and BI platforms.
- Develop and maintain enterprise-wide marketing KPIs, including customer acquisition cost, ROAS, conversion metrics, lifetime value, attribution models, and revenue performance metrics.
- Ensure accurate tracking and attribution across paid and owned channels through governance of pixels, server-side tracking, conversion APIs, tag management, and offline conversion integrations.
- Build reporting frameworks and self-service dashboards that allow marketing teams to monitor performance in near real time.
- Partner with marketing leadership to develop forecasting models, performance targets, budget scenarios, and investment recommendations.
- Lead measurement initiatives including incrementality testing, lift studies, geo-testing, and A/B testing programs.
- Identify data quality issues and establish governance processes to improve reporting consistency and reliability.
- Translate complex analytical findings into clear recommendations for both technical and non-technical stakeholders.
- Collaborate with data engineering, finance, and marketing teams to align reporting standards and performance measurement methodologies.
Requirements
- 5+ years of marketing analytics, marketing operations, or performance measurement experience.
- 2+ years of hands-on ownership of a cloud data warehouse environment such as Snowflake.
- Strong experience with dbt and modern data modeling practices.
- Deep understanding of paid search, paid social, affiliate marketing, attribution, and conversion tracking.
- Experience integrating data from advertising platforms, analytics tools, CRM systems, and other marketing technologies.
- Advanced SQL skills required.
- Experience with Python for analytics is highly desirable.
- Experience with Looker, LookML, or similar BI platforms strongly preferred.
- Ability to communicate analytical concepts to executive stakeholders.
- Experience working across multiple brands, business units, or product lines preferred.
- Insurance, financial services, fintech, or other highly regulated industries are advantageous.
------------------------
At Talencore, we stand against racism and discriminatory practices. We stand against violence.
We proudly support and partner with organizations that lift people up so everyone can succeed and thrive, and honour our candidates' experiences, perspectives and unique identity.
We are committed to continuing to make diversity, equity, and inclusion part of everything we do – from how we work with our talented candidates to how we support our clients in building their diverse workforce.
Similar Jobs
Big Data • Food • Hardware • Machine Learning • Retail • Automation • Manufacturing
Lead design, deployment, and sustainment of IL6S/TPM systems to eliminate losses and improve equipment reliability. Train and coach teams, run Kaizen and DMAIC events, track KPIs (OEE, MTBF/MTTR), implement SOPs and visual management, perform loss analysis, and support preventive/predictive maintenance to drive productivity and safety targets.
Top Skills:
5WhysAutonomous MaintenanceDmaicE2E Data Collection SystemsGeIshikawaKaizenLean Six SigmaMakigamiMtbbMtbfMttrOeeParetoPdcaPredictive MaintenanceRoot Cause Analysis (Rca)SmedStandard WorkTpmValue Stream Mapping (Vsm)Visual ManagementWpi Tool
.png)
eCommerce • Fintech • Hardware • Payments • Software • Financial Services
Outbound-focused senior account executive responsible for sourcing and closing new restaurant merchant logos. Duties include prospecting, discovery, demos, consultative selling of Square ecosystem, field relationship building, partnering with BD/Product/Marketing, managing the sales cycle and onboarding, and meeting monthly sales KPIs using Salesforce.
Top Skills:
SalesforceSquare
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
Manage and grow ServiceNow partner relationships across Canada: build partner practices, set targets, drive governance, enablement, reporting, business reviews, remediation plans, and achieve joint revenue goals while coaching partners and collaborating with global teams.
Top Skills:
AIServicenow
What you need to know about the Calgary Tech Scene
Employees can spend up to one-third of their life at work, so choosing the right company is crucial, not just for the job itself but for the company culture as well. While startups often offer dynamic culture and growth opportunities, large corporations provide benefits like career development and networking, especially appealing to recent graduates. Fortunately, Calgary stands out as a hub for both, recognized as one of Startup Genome's Top 100 Emerging Ecosystems, while also playing host to a number of multinational enterprises. In Calgary, job seekers can find a wide range of opportunities.
