Senior Marketing Specialist

About Us:

AltaML is a leading North American applied AI company with extensive experience in building and operationalizing AI software solutions in 3 forms: The Services we offer, the Reusable IP that allows us to build faster, and the product solutions we develop through our Venture Studio. Together, this forms our business model and allows us to truly elevate our human potential through Applied AI.

We are a company like no other – we believe in making small bets, failing fast, and being better together. We are looking for creative problem-solvers who obsess about the customer to find wins across different industries.

We don’t hire for fit; we hire to add. We are looking for people who play our core values of being: Agile, Gritty Humble, and Happy. If you’re passionate about AI/ML, thrive in a dynamic environment, and want to work with a diverse team of wickedly smart people, we want to hear from you!

About The Role

Are you a strategic and creative marketing professional passionate about empowering sales teams and driving business growth? We're looking for a dynamic Senior Marketing Specialist to bridge the gap between marketing and sales, developing impactful content and sales enablement resources that fuel our success. This role is crucial for equipping our sales team with the tools and messaging they need to win, while simultaneously elevating our brand positioning and thought leadership. You'll collaborate with cross-functional teams (Invent, Studio, Marcomm) and executive stakeholders to translate complex technical concepts into compelling narratives that resonate with our target audience. This role demands a blend of strategic thinking, creative execution, and strong communication skills. You'll be responsible for crafting sales enablement materials, developing winning customer-facing pitches and content marketing, and managing internal and external resources to produce high-quality thought leadership content.

What You'll Do

• Develop and maintain a comprehensive suite of sales enablement materials including pitch decks, one-pagers, case studies, competitive battle cards, and more.
• Translate complex technical features and use cases into clear, concise, and compelling value propositions that resonate with customers.
• Partner with sales to create account based marketing pitch materials and messaging tailored to specific prospects and industry verticals.
• Own and manage the content repository, ensuring sales has easy access to the most up-to-date and effective resources.
• Collaborate with internal subject matter experts and external content creators to produce high-impact thought leadership content, such as white papers, blog posts, and articles.
• Ensure brand consistency and messaging across all content, reinforcing our market position and thought leadership.
• Partner with the ventures team to develop compelling messaging and content that supports emerging business opportunities.
• Develop compelling customer success stories and case studies that showcase the value we deliver.
• Leverage data analytics (e.g., Looker Studio) to inform content strategy and optimize marketing initiatives, including account-based marketing.
• Act as a key liaison between marketing, sales, services, and executive stakeholders, ensuring alignment on content strategy and business objectives.
• Manage relationships with external content agencies, freelancers, and designers to deliver high-quality materials on time and within budget.
• Support internal teams with messaging frameworks and content strategies for product launches, marketing campaigns, and other key initiatives.

What You Bring

• 5+ years of experience in marketing, sales enablement, or a related field.
• Proven ability to translate complex technical concepts into compelling marketing materials.
• Demonstrated experience developing high-impact sales enablement and account based marketing assets (pitch decks, sales collateral, case studies, etc.).
• Excellent communication, interpersonal, and collaboration skills, with the ability to work effectively across teams and with external vendors.
• Strong project management skills and the ability to manage multiple priorities simultaneously.
• Experience in B2B marketing, ABM, technology, or AI/ML-related industries is highly desirable.
• Familiarity with CRM, sales enablement, and marketing automation tools ( HubSpot, 6Sense Revenue AI platform, Sales Navigator, Seismic) is a bonus.
• Familiarity with account based marketing approaches and sales/marketing methodologies like the Challenger Sale is an asset.

Responsible AI (RAI)

AltaML employees, contractors, and associates must be trained and well-versed in the importance of Responsible AI and empowered to enact RAI principles by developing and deploying AI solutions. They should also be empowered to raise and escalate RAI concerns as required.

AltaML is responsible for elevating public discourse and awareness of AI through open, transparent communications with the broader public.

Equal Opportunities

AltaML is dedicated to fostering a safe, diverse, and inclusive workplace as an equal-opportunity employer. We welcome applications from qualified individuals of all backgrounds, encompassing ethnicity, religion, disability status, gender identity, sexual orientation, family status, age, nationality, and educational backgrounds. If you are invited for an interview and require accommodations during the interview process, please don’t hesitate to let us know.

AltaML acknowledges that its head office is located on Treaty 6 territory, and respects the histories, languages, and cultures of First Nations, Métis, Inuit, and all First Peoples of Canada, whose presence continues to enrich our vibrant community.

We Look for A-Players Who:

- Express our core values

- Are hungry for knowledge

- Want to learn new skills

- Are respectful

- Collaborate with others across the whole company

- Share knowledge with coworkers

- Educate and promote AI and ML concepts both internally and externally

- Have a high work ethic and are self-motivated

Our Perks:

🌴Uncapped Vacation - For all full time, permanent employees. Seriously, take the time you need - when you need it.

🚀Make an Impact - Witness the impact your work contribution has on the success of our company.

👩🏿‍💻Working with PhD and Master Level Colleagues - Endless conversations around the latest in Machine Learning and Applied AI.

🩺Competitive Benefits - For all full time, permanent employees.

🏢 Office as a Resource - Hybrid work environment with state-of-the-art office spaces that ignite collaboration.

⚡Big Slack Energy - IYKYK.

Our Culture:

You will be working in a high-paced environment focused on creating unique ML solutions to problems across multiple industries to generate impactful value. You will be working at a company with employees who have multiple years of industrial and academic experience in data science, software engineering, product development, and machine learning fields.

You will be able to experience a collaborative company culture, which means we believe in working hard, getting the job done, and enjoying the group social on Fridays. You’ll also get flexibility in where you work, what hours you work, how much vacation you take, and what you wear. We expect hard work but respect work/life balance.

Core Values:

At AltaML, we are driven by our core values. We believe that by embodying these values in everything we do, we will exceed our customer’s expectations while creating a positive and empowering work environment for our team members. We are dedicated to living our values and strive to make them the foundation for our success. 

Gritty - We are entrepreneurial, determined, and resilient, pushing through challenges to achieve our goals.

Agile - We make decisions based on “little bets” creating a safe space to take risks. We embrace an interactive process, allowing ideas to fail quickly or be scaled iteratively. Together, we continuously refine and improve our approach to reach the desired outcome. 

Humble - We listen to data, embrace new ideas, admit limitations and take ownership to solve problems. We constantly push ourselves to improve and excel.

Happy - We ignite passion and purpose by fostering a dynamic work environment. We encourage tap dancing to work, common sense over rules, empowering team members to find joy in their contributions, and being your authentic self.