Job Title
Senior Marketing SpecialistJob Description Summary
The Senior Marketing Specialist is responsible for the execution of Marketing and Business Development strategies across the entire San Francisco market. Daily responsibilities include managing the Marketing and Business Development efforts, creative strategy, as well as creating, designing, and developing, material as needed. This position will lead a Marketing team and will collaborate with other local, regional and corporate Marketing teams to execute strategic vision of special projects and as requested by fee-earners and broader Service Delivery teams. The Senior Marketing Specialist is ultimately accountable for providing an exceptional level of marketing support and expertise.Job Description
Responsibilities:Business Development-
Responsible for leading, providing strategic direction and executing on Business Development projects (both proposals and client presentations) in partnership with fee earners and service line teams
Lead the strategic direction for the messaging, content, and marketing materials to be developed, following the guidelines of C&W’s BD “Proposing Solutions” approach
Manage incoming requests from fee-earners or collect information and scope of services pertinent to the request
Ensure development of agreed upon expectations, timelines and project milestones with project team at project outset, and ensure management of those expectation, timelines and milestones throughout the process
Work with team to write or oversee proposal and presentation content and review with fee-earners and key responsible affiliates
Facilitate review of materials and address any feedback from fee-earners and key responsible affiliates
Ensure the delivery of a clean final product to fee-earner or client
Share best practices with broader Marketing team
General Marketing-
Execute Marketing plan to support the overall marketing and business objectives
Responsible for the execution of Marketing strategies in a local market
Use market, client, and industry insights to inform business strategies and optimize impact of marketing spend
Review and guide marketing efforts (both communication development and delivery) for alignment and support of market-specific business objectives, include Service Delivery, Operations and fee-earners as required
Manage a small team of Graphic Designers
Oversee, manage, and lead execution of external marketing events, including coordination with external vendors and other internal business functions
Maintain project schedules and delegate activities
Ensure timely delivery of deliverables
Keep Senior Marketing Manager apprised of issues, progress, and status of projects
Review all material to ensure brand guidelines and standards are followed
Coordinate with other marketing professionals to develop and share best practices within and across markets
Track and report monthly statistics, trends, key wins, major events, and other regional information to Leadership
Bachelor’s Degree required
4+ years of experience, preferably in general marketing and business development
Commercial real estate or professional services experience strongly preferred
Strong ability to problem-solve with the ability to work effectively, efficiently, independently and as a team leader in a deadline-driven, dynamic office environment
Experience serving as primary marketing leader overseeing a team of marketing professionals for an office or revenue group
Experience supporting all associated advertising, events and business development activities in compliance with corporate guidelines
High level of proficiency in Microsoft Office Suite and Adobe Creative Suite
Ability to interface with and communicate with clients
Excellent written and oral communication skills
Strong presentation skills
Advanced analytical, problem solving, and conceptual skills
Exceptional leadership & people management skills
Ability to work effectively in a culturally and educationally diverse environment
Ability to influence peers and leaders
Ability to successfully lead and mentor team members
Successful track record of marketing results
Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work. In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements.
The compensation that will be offered to the successful candidate will depend on factors such as whether the position is covered by a collective bargaining agreement, the geographic area in which the work will be performed, market pay rates in that area, and the candidate’s experience and qualifications.
The company will not pay less than minimum wage for this role.
The compensation for the position is: $ 85,000.00 - $100,000.00Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities. Discrimination of any type will not be tolerated.
In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email [email protected]. Please refer to the job title and job location when you contact us.
INCO: “Cushman & Wakefield”
