The Senior Pricing Manager will develop and execute pricing strategies, collaborate with cross-functional teams, build pricing models, and conduct pricing experiments to optimize revenue.
About the Role
As the Senior Manager, Pricing, you will own FreshBooks’ pricing strategy across subscription and add-on offerings including, but not limited to, payments and payroll. You will work cross-functionally with General Managers, Product, Finance, Revenue Operations, and Marketing teams, driving impact through influence of your peers and the senior leadership team. In this role, you will be responsible for developing pricing models, driving pricing experiments, ensuring price competitiveness, and optimizing monetization opportunities across customer segments. This is an individual contributor role with high visibility across the organization. It is a great role for anyone with long-term aspirations toward leadership roles in Product, Strategy, or General Management.
What You’ll Do
- Pricing Strategy Development: Own FreshBooks’ global pricing strategy, analyzing market trends, customer behavior, and product data to develop models that enhance revenue growth and customer adoption.
- Execution Leadership: Lead the execution of pricing strategies and initiatives from end-to-end, ensuring alignment across Product, Marketing, Revenue Operations, and Finance. This includes coordinating pricing rollouts, monitoring post-launch performance, and driving adjustments as needed.
- Modeling and Analytics: Build and maintain pricing models to support new product and packaging initiatives. Perform sensitivity analyses and develop recommendations rooted in data, ensuring alignment with business goals.
- Cross-Functional Collaboration: Work closely with Product and Finance to assess pricing implications of product roadmap decisions. Partner with Marketing to support price positioning and customer communication strategies.
- Experimentation and Optimization: Lead pricing and packaging experiments across cohorts and regions. Use A/B tests and pilots to validate hypotheses and optimize willingness-to-pay and customer LTV.
- Reporting and Insights: Track and communicate the impact of pricing decisions through dashboards and reports. Regularly present findings and strategic recommendations to senior leadership.
- Competitive Intelligence: Maintain an in-depth understanding of pricing trends in the SMB software market and the SMB financial services market. Deliver insights that help FreshBooks remain competitive and differentiated.
- Other duties may be assigned.
What You’ll Bring
- 7+ years of experience in Pricing, Strategy, Product, Finance, or a related analytical role within a SaaS environment.
- Demonstrated experience in developing and managing pricing models, coupled with strong financial acumen.
- Deep understanding of SaaS metrics, including ARPU, LTV, churn, CAC, and elasticity.
- Proven ability to collaborate across functions and influence without authority; strong presentation and executive communication skills.
- Experience with pricing experimentation and tools.
- Strong analytical skills and proficiency in Excel / Google Sheets; familiarity with BI tools such as Looker is an asset.
- A high degree of agency; bias for action and strong follow-through.
#LI-SR1 #LI-REMOTE
At FreshBooks, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.
The total compensation for this role ranges from CA$127,200 - CA$159,000 per year, which may include participation in our incentive programs. Additionally, this position offers an equity grant and immediate enrollment in FreshBooks' comprehensive benefits program, detailed below.
NOTE: This posting is reflective of an existing vacancy at FreshBooks.
Perks and BenefitsWe understand that you'll weigh many factors when deciding if FreshBooks is the right next step in your career. Here are some of our offerings for our employees (we call ourselves ✨ FreshBookers✨) to support their growth:
- 🩺 Comprehensive health and wellness benefits. Generous time off including a flexible vacation plan, a retirement savings program or pension plan matched to your local office, stock options for every full-time employee, parental leave and new parent support, annual healthy living credit, comprehensive medical and dental benefits, fertility and gender-affirming benefits dependent on your region, and more.
- 📚 Perks that matter. Including a Peer Recognition Program, an Employee Assistance Program, headphone credit, meaningful in-person gatherings to bring onsite and remote employees together, and more perks matched to your local cluster.
- 🌱 Working environments to help you thrive. Beautiful office spaces welcome you in Toronto, Amsterdam, and San Luis Potosi. If you don't have access to a FreshBooks office, you receive a home office credit to set up your home office.
- 🤗 Supportive peer group, mentors, and leaders. We care about each other across the organization and have programs to support this so everyone feels a strong sense of belonging, and believes in collective impact.
- 🚀 Accelerated growth. Comprehensive company onboarding, career development through continuous coaching, training, and learning on the job.
You've probably learned a bit about FreshBooks before making it to this point, but let us take a moment to introduce ourselves: At FreshBooks, we believe that small business owners are the backbone of the economy, yet they are often the most underserved when it comes to technology. For over 20 years, we’ve been on a mission to support owners, from the scrappy solopreneur with a big dream to the growing business with employees to manage.
Our leading platform is more than just business software; it’s an all-in-one financial toolkit that automates invoicing, expenses, payments and payroll, allowing our customers to spend less time on paperwork and more time doing the work they love.
We believe in human-centric connections that empower teams to do their best work. Headquartered in Toronto, Canada, our team operates in clusters across North America and Europe using a variety of working environments - remote, hybrid, and in-office - all based on what’s best for the team, collaboration, and mental well-being. We are committed to creating a supportive and flexible workplace where everyone can thrive, grow, and make an impact on the lives of small business owners worldwide.
Even if your experience doesn't meet every bullet on the above lists, we'd love to learn more about you and why you think FreshBooks is the next step in your career. FreshBooks is an equal-opportunity employer. We do not discriminate based on gender, religion, race, mental disability, sexual orientation, age, or any other status. All applicants are considered based on their qualifications and merits. At FreshBooks, we inspire an environment of mutual respect and we believe diversity and inclusion are crucial to our success. FreshBooks provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact us by phone at 1-416-780-2700 and/or email at [email protected].
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