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Propellic

Senior SEO / GEO Manager

Posted 5 Days Ago
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Remote
Hiring Remotely in Canada
Senior level
Remote
Hiring Remotely in Canada
Senior level
As a Senior SEO / GEO Manager, you will oversee SEO strategies, manage client accounts, lead project execution, and mentor team members, focusing on AI and GEO enhancements in digital marketing.
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About Propellic

Propellic is the AI-first digital marketing agency for travel and tourism brands. We pair cutting-edge performance marketing with a culture of curiosity, experimentation, and radical candor—so every teammate can do the best work of their career while shaping the future of travel.

About the role

As a Senior SEO / GEO Manager at Propellic, you’ll serve as the key point of contact for high-value SEO clients, owning project planning, delivery, and results. You’ll design strategies that balance SEO fundamentals with GEO and AI-driven visibility, helping our clients stay competitive in a rapidly evolving search landscape.

You’ll act as both a client-facing consultant and an internal knowledge expert—someone who can simplify complex ideas, foster strong relationships, and elevate the skills of SEO Managers and new hires.

Key Responsibilities

Strategy & Planning

  • Craft dual-path strategic roadmaps that align SEO fundamentals with GEO deliverables and AI visibility KPIs.

  • Design creative solutions that meet client business objectives within scope and budget.

  • Research, test, and integrate emerging AI search features (AI Overviews, Generative Search, Google AI Mode, Bing Copilot).

  • Deliver quarterly strategy decks tied directly to client business goals and North Star metrics.

Delivery & Execution

  • Manage end-to-end SEO deliverables across technical, content, and link-building initiatives.

  • Execute GEO-specific deliverables: AI readiness audits, entity presence analysis, Preferred Source monitoring, and content passage refreshes.

  • Ensure 95%+ on-time delivery and client acceptance of all deliverables.

  • Produce at least one client case study every six months, highlighting measurable SEO and AI-driven results.

Consulting & Client Relationships

  • Act as the primary point of contact and project manager for assigned accounts.

  • Listen to client goals, align them with deliverables, and proactively pitch new opportunities.

  • Simplify SEO and GEO concepts for client stakeholders, ensuring they understand the value.

  • Support sales with audits, recommendations, and scope expansions.

  • Incorporate GEO/AI insights into every quarterly business review (QBR).

Communication & Project Management

  • Lead client meetings with agendas, recaps, and proactive updates.

  • Coordinate timelines with Link Building, Paid Media, and other departments.

  • Respond to all client messages within 24 business hours.

  • Share relevant SEO, AI, and travel industry updates regularly.

Team Development & Education

  • Train and mentor SEO Managers and New Hires on SEO, GEO, and AI best practices.

  • Lead internal workshops on AI tools, embedding workflows, and evolving SEO deliverables.

  • Contribute to the SEO team’s knowledge base and run at least two GEO/AI training sessions annually.

Who You Are
  • 5+ years of SEO experience, with strong technical and strategic expertise.

  • 3+ years of agency experience managing multiple simultaneous accounts.

  • Experience with clients in the Travel industry

  • Proven success managing enterprise-level or high-budget accounts.

  • Experience leading client communication and strategy discussions.

  • Deep understanding of organic search fundamentals: technical SEO, content strategy, and link building, as they relate to Organic and AI performance.

  • Curiosity and comfort with emerging AI search trends — eager to test, learn, and teach.

  • Strong project management skills and attention to detail.

  • A proactive mindset with the ability to educate and influence clients and team members.

What We Offer
  • Remote-first flexibility with a high-performing global team.

  • Medical, dental, and vision plans + 5 % 401(k) match (US employees).

  • Generous PTO, company holidays, and an annual week-long destination company retreat

  • Annual budget for professional development and industry conferences.

  • A culture that values experimentation, autonomy, and radical candor.

Work Requirements
  • Reliable high-speed internet and comfort with virtual collaboration tools.

  • Availability for core work hours around 9a-5p U.S. Central Time.

  • Reasonable accommodations provided for qualified individuals with disabilities.

Commitment to Diversity

Propellic celebrates diverse perspectives and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Application Process:

  • Initial screening interview

  • Technical interview

  • Career history & skill interview

  • Reference interviews

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