PurposeMed is a Canadian-founded healthtech company established in 2019 with a mission to improve access to complex care for underserved communities. We’ve combined our clinical roots with a drive to scale, and now our exceptional team provides specialized care to thousands of patients every month.
PurposeMed consists of three complex care business units: Freddie, Frida, and Foria, and partners with Affirming Care Pharmacy.
- Freddie improves sexual health through education, prevention, and treatment with a focus on the LGBTQ2S+ community. As the #1 rated PrEP provider in North America, we’re proudly dismantling barriers to sexual healthcare for patients across both Canada and the USA.
- Frida transforms the lives of patients through easier access to adult ADHD diagnosis and fast, affordable treatment.
- Foria provides trans, non-binary, and gender-diverse Canadians with specialized, gender-affirming healthcare.
- Affirming Care Pharmacy provides discreet, specialty prescription delivery across North America. Operating from Calgary, Mississauga, Toronto, and San Antonio, they provide our patients with an integrated, end-to-end healthcare experience.
We are proud to be ranked #2 on Deloitte’s 2024 list of Canada’s 50 fastest-growing tech companies and recognized as one of Canada’s Most Admired Corporate Cultures for two consecutive years. Driven by a strong mission, our team is passionate about making healthcare accessible to those who need it most—and we make sure to have fun along the way!
Though we have an office based in Calgary, this is a remote position that is open to candidates across Canada. PurposeMed's office is located on the unceded and traditional territories of the peoples of the Treaty 7 region which includes the nations of the Siksika, the Piikani, the Kainai, the Îethka Stoney Nakoda which consists of the Chiniki, Bearspaw, and Good Stoney Bands, and people of the Tsuut’ina First Nation. The city of Calgary is also homeland to the historic Northwest Métis and to the Otipemisiwak Métis government, Métis Nation Battle River Territory, Nose Hill Métis District 5 and Elbow Métis District 6.
Who we hope to find:PurposeMed is looking for a Social Media & Community Specialist who is passionate about social media and also thrives on logistical execution. You will be responsible for managing and growing Freddie’s social presence across all social platforms, ensuring we are always part of the conversation, leading queer culture, and building meaningful connections with our audience, while also coordinating the reliable delivery of patient benefits.
This role is perfect for someone who is both creative and operationally sound—someone who can spot trends, create standout content, and simultaneously manage vendors and partners effectively. We’re looking for someone who is chronically online and deeply organized. You will help position Freddie as the #1 HIV prevention and treatment provider in North America by building a vibrant, engaged social community that reflects and celebrates our audience.
Reporting to our Senior Brand Manager, this role will work closely with our broader marketing and creative teams to ensure Freddie’s voice shows up consistently across every touchpoint, from TikTok trends to real-time cultural moments to Pride events on the ground.
In this role, you’ll make an impact by:Growing our Social Media Presence & Nurturing our Online Community (35%)
- Managing all Freddie social accounts (Instagram, TikTok, X, Facebook, LinkedIn, etc.) with a consistent, culturally relevant brand voice that drives engagement, brand awareness and patient growth
- Monitoring and moderating all comments and DMs across organic and paid content to ensure our community feels seen, heard, and supported
- Actively engaging with followers, creators, and cultural accounts to keep Freddie connected to the conversations that matter
- Encouraging user-generated content and authentic engagement with patients, creators, and fans of the brand
- Collaborating with paid media and creative teams to ensure organic and paid strategies work together seamlessly
Owning the Adult Creator Program within the Broader Paid Marketing Program (20%)
- Scaling Freddie’s adult creator program across key social platforms
- Sourcing, contracting, and onboarding new creators weekly to maintain a consistent, brand-aligned pipeline
- Ensuring all creator assets meet Freddie’s brand and compliance standards
- Aligning organic creator content with paid strategies to drive efficiency and conversions
- Owning monthly performance goals and optimizing the program to meet conversion targets
- Maintaining comfortability working with sexually explicit content in a professional, brand-safe, and compliance-led context
Creating Best-in-Class Content (20%)
- Producing and editing short-form videos, memes, and visuals that resonate with Freddie’s audience, from quick trend reactions to evergreen educational content
- Partnering with our internal creative team, partners, and creators to bring campaign ideas to life across social
- Maintaining a strong understanding of our brand tone and visual identity to ensure consistency across all content
- Keeping a pulse on what’s trending across social media and jumping on opportunities quickly to ensure Freddie stays ahead of the curve
- Attending IRL events, including Pride and community gatherings, to create on-the-ground content and represent Freddie in person
Tracking and Optimizing Performance (15%)
- Reporting on social performance, engagement trends, and audience insights while providing recommendations to optimize and grow impact
- Analyzing what content drives results and using those learnings to inform future creative strategies
- Owning organic social performance as a revenue-driving channel, with clear accountability for sign-ups and conversion, and developing strategies to increase acquisition through content and community engagement
- Exploring and testing emerging social platforms to identify new opportunities for Freddie to lead in the category
Freddie Perks Fulfillment & Partner Management (10%)
- Acting as the primary liaison with our 3PL partners, coordinating inventory levels, managing shipping logistics, and resolving fulfillment issues to ensure the timely and cost-effective delivery of member perks and benefits
- Overseeing the end-to-end delivery of all member benefit items, guaranteeing a high-quality unboxing experience and reliable supply to enhance patient satisfaction
- Managing vendor sourcing and qualification process for all member benefit supplies, negotiating terms and securing reliable, cost-effective partnerships
- Tracking and managing vendor contracts, timelines, and budgets for all merchandise and kits
- Has 3-5 years of experience managing social media for a brand, agency, or creator, ideally in lifestyle, healthcare, or community-driven industries
- Has strong content creation skills, including copywriting, photo/video editing, and graphic design (Canva proficiency required, Adobe Creative Suite a plus)
- Understands social media strategy, community management, and analytics, from trend tracking to engagement growth to reporting
- Knows how to stay on top of culture, identifying what’s trending and finding ways to make it relevant for Freddie’s audience
- Has proven experience with external stakeholders, and can juggle multiple conversations at once
- Thrives in fast-paced environments, balancing multiple platforms, deadlines, and priorities
- Has exceptional interpersonal and communication skills, with a collaborative and proactive approach to teamwork
- Is comfortable with light administrative work that supports reporting, scheduling, and influencer coordination
- Holds a valid passport and can travel occasionally across Canada and the U.S. for events like Pride and other community initiatives
- Has a deep passion for PurposeMed’s mission and an understanding of the LGBTQ2S+ community, culture, and conversations
- Have experience going viral or building a strong personal or brand social presence
- Are an expert in TikTok trends, meme culture, or short-form storytelling
- Are comfortable being on camera
- Have experience managing social for brands in health, wellness, or LGBTQ2S+ spaces
- Are fluent in emerging platforms and can identify where Freddie should show up next
- $70,000 - $80,000 CAD a year
- Earn stock options through our Equity Incentive Plan—connect your efforts to PurposeMed’s growth as we work together to improve the lives of our patients across North America.
- The compensation listed above refers to a yearly base salary that may vary depending on a candidate's relevant qualifications, knowledge, competencies and work experience, and other factors including market conditions. Base pay is just one aspect of our total rewards at PurposeMed—see our other exciting benefits below!
Do you think you could be our next Social Media & Community Specialist? We look forward to seeing your application!
#LI-Remote
- Be part of a team of great people who don’t take themselves too seriously. While we’re serious about the problems we solve, we believe in having fun along the way.
- Make an impact, every single day. We’re providing compassionate, affirming care to many people who have never received the proper support before.
- Be confident in bringing your whole self to work. Inclusivity is core to how we take care of our patients, our teammates, and ourselves. We create spaces that are safe and affirming.
Work/life flexibility and time off:
- Work flexibly within a team that’s remote friendly; we believe that work should fit around your life*
- 20 vacation days and a team that will remind you to use them!
- Annual winter break closure
Care for your physical and mental health:
- Extended medical, dental, and vision care starting on your first day of work!
- 8 wellness days
- $500 health and wellness spending account
- $2,000 mental health coverage with additional free online counseling through Inkblot Therapy and FeelingBetterNow mental health assessments
- $20,000 of lifetime coverage for gender-affirming care and procedures
Investment in your learning and growth:
- $500 learning fund to use towards courses and other professional development
- Our unique People Potential program, in which you'll partner with your manager to identify opportunities to grow and achieve your full potential
Family care:
- $3,400 lifetime coverage for fertility drugs
- Parental leave program for birthing and non-birthing parents–your choice of:
- Short term: 4 weeks off to use flexibly in your first year of parenting
- Long-term: 13 weeks EI top-up
Eligible team members and their dependents** also receive no-cost access to PurposeMed’s services:
- Freddie: PrEP assessment and follow-up appointments
- Frida: ADHD assessment
- Foria: Gender-affirming care services
If you are looking for a place that sparks your creativity, helps others, and will push you to be your best, then you’ll love PurposeMed.
PurposeMed is committed to being an equal-opportunity employer, and we highly encourage those from excluded and marginalized communities to apply. This includes groups such as (but not limited to): Indigenous, Black, and racialized communities, trans and non-binary, LGBTQ2S+, disabled, and HIV-positive people. You don’t have to check every single box above. If the job description gets you excited and you think you could contribute your expertise to our team—we hope you’ll apply!
*Most of our roles are performed virtually from home across Canada and the USA. Team members working onsite at Affirming Care pharmacies do need to be physically present.
**Permanent team members (employees) and their dependents are eligible, however, the person receiving the assessment must live in a province or state in which Freddie, Frida, or Foria operates, and be over the age of 18. Additional restrictions apply.
Top Skills
PurposeMed Calgary, Alberta, CAN Office
5 St SW, 510, Calgary, Alberta, Canada, T2P 3S2
