The Social Media Lead will manage and grow Reserve's social media presence across platforms like Twitter, Instagram, TikTok, Discord, and Telegram. Responsibilities include developing strategies for engagement, launching viral content, tracking performance metrics, and engaging with the community authentically.
About ABC Labs:
Reserve is a cryptocurrency project. We want money that doesn’t inflate like USD, but isn’t volatile like Bitcoin. We believe the global reserve currency should be an index of the world’s assets: stocks, bonds, gold, real estate, and more. That’s the ultimate purpose of the Reserve protocol, which lets anyone create a new currency backed 1:1 by a collection of tokenized assets.
ABC Labs contributes to the development of the Reserve protocol and helps to support and grow the Reserve ecosystem.
Who You Are
- You’re obsessed with social media and know IG, TikTok, and X/Twitter algorithms inside and out.
- You are ahead of trends, memes, and viral moments and know how to make brands stand out.
- You have 2-4 years of experience running brand social accounts (crypto, fintech, or tech a plus).
- You are crypto-curious at a minimum, if not already a reply guy, deep in the trenches.
- You’re creative, witty, and understand how to craft high-engagement content.
- Located in NY or CA
What You’ll Do
- Manage & grow Reserve’s social media presence across X/Twitter, Instagram, TikTok, Discord, and Telegram.
- Develop and execute platform-specific strategies to maximize engagement and follower growth.
- Ideate and launch viral content & campaigns that resonate with crypto and non-crypto audiences.
- Track performance metrics and adjust strategies for continuous organic growth.
- Engage with the community in a way that feels authentic, timely, and impactful.
- Execute brand collabs with influencers and other crypto-native brands.
- Stay on top of trends, algorithm updates, and best practices across all platforms.
Preferred Skills
- Experience managing and growing Discord & Telegram communities
- Proficiency in social media scheduling & analytics tools (Hootsuite, Buffer, etc.)
- Strong copywriting, meme-crafting
- Basic video editing for TikTok & Reels
- Ability to create viral content and trend-jack effectively
- Familiarity with influencer marketing and brand collaborations
Benefits:
- Do something meaningful; Be a part of the future of stable money, helping people around the world access a safe and transparent financial system.
- Fast moving, challenging and unique business problems.
- Compensation: Competitive salary + token grant.
- Stability: We have significant funding and a long financial runway.
- Purpose: ABC Labs helps people beat hyperinflation, and aims to eradicate it entirely.
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