Freelance social media strategist to build and run TikTok and Instagram presence: define pillars and cadence, create and edit short-form video and graphics, lead a premium personal rebrand, grow organically, track engagement, and convert inbound interest into referrals.
We are seeking a Freelance Social Media Strategist to to lead end-to-end strategy, content creation, and profile management across TikTok and Instagram.
This role sits at the intersection of personal branding, short-form video, and organic audience growth. The ideal candidate can take the client's ideas and turn them into polished content, and build a premium, education-first presence from the ground up.
About the ClientThe client is a life insurance agent focused on family and union-member benefits. The positioning is deliberately exclusive and premium, closer to an invite-only, members-only community than a mass-market page: education-first and trust-led. The objective is to establish a credible, high-end profile that attracts the right audience organically and turns inbound interest into referrals.
Responsibilities- Develop and lead an end-to-end social media strategy for TikTok and Instagram, built from the ground up.
- Define content pillars, positioning, and a consistent posting cadence.
- Turn the client's ideas into polished short-form content.
- Produce and edit content end to end, including Reels, TikTok, Shorts, and short-form videos, graphics, captions, and copy.
- Lead the personal rebrand and establish a cohesive, premium, education-first identity.
- Create content that educates audiences on life insurance, family protection, and generational wealth in an accessible, non-salesy way.
- Grow the accounts organically to drive inbound interest, community, and referrals.
- Track engagement, report on performance, and continuously refine the approach.
Requirements
- Proven experience building and growing TikTok and Instagram accounts, with a portfolio and clear results.
- Strong short-form video skills across ideation, filming direction, and editing.
- Solid graphic design, caption, and copywriting ability.
- A track record building personal or founder-led brands, including rebrands.
- A strong eye for premium, aspirational aesthetics that feel curated rather than mass-market or corporate.
- Ability to make educational or complex topics simple and engaging; finance or insurance familiarity is a plus.
- Focus on organic, community and referral-led growth rather than paid or ads-led tactics.
- Flexible, proactive, and collaborative, able to take direction and run with it without being rigid.
- EST working hours.
Similar Jobs
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
Sell ServiceNow SaaS solutions by generating new business, building C-suite relationships, orchestrating account strategies across virtual teams, advising on IT roadmaps and AI integration, and closing deals while promoting customer success and achieving sales targets.
Top Skills:
AISaaSServicenow
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
Lead production database performance and troubleshooting for multi-tenant PostgreSQL/MariaDB fleets. Perform RCA of incidents, develop observability and automation, influence infrastructure decisions, mentor engineers, and support large-scale web distributed applications. Drive performance/stress testing and develop solutions for SaaS/PaaS cloud environments.
Top Skills:
AnsibleApacheCi/CdHyperscalerJavaScriptJbossKubernetesLinuxMariadbPostgresPythonServicenowShell Scripting (Bash)TomcatUnixWeblogicWebsphere
.png)
Cloud • Insurance • Payments • Software • Business Intelligence • App development • Big Data Analytics
Contribute to modernization and technical-debt reduction efforts, implement and test features, participate in code reviews, follow CI/CD and Agile practices, and collaborate with senior engineers while learning cloud and security practices.
Top Skills:
Automated TestingC#Ci/CdConfluenceGoGoogle Cloud PlatformGrpcJIRAKubernetesPythonReactRest ApisSQLTerraform
What you need to know about the Calgary Tech Scene
Employees can spend up to one-third of their life at work, so choosing the right company is crucial, not just for the job itself but for the company culture as well. While startups often offer dynamic culture and growth opportunities, large corporations provide benefits like career development and networking, especially appealing to recent graduates. Fortunately, Calgary stands out as a hub for both, recognized as one of Startup Genome's Top 100 Emerging Ecosystems, while also playing host to a number of multinational enterprises. In Calgary, job seekers can find a wide range of opportunities.
