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The Sui Foundation exists to support the development, growth and adoption of the Sui network. Sui is the first permissionless Layer 1 blockchain designed from the ground up to enable creators and developers to build unique Web3 experiences from gaming to finance.
The Sui Foundation is committed to three decentralization principles; Embrace transparency and level the playing field, Communicate openly to build a culture of trust, and Engage directly with the community.
Mission:
Onboard the next billion users to web3 by supporting the advancement and global adoption of the Sui blockchain.
Vision:
To create a better world that unlocks opportunities through universal access and individual ownership.
The Sui Community team is looking for a highly creative, strategic, and Web3-native Social Media Manager & Web3 Growth Lead. You’ll bring a blend of Web2 social media expertise and deep involvement in Web3 communities. Your mission is to drive growth through social media campaigns, platform-native content, and meaningful community engagement across Twitter, TikTok, YouTube, Discord, and beyond. You'll own campaign execution from start to finish, helping Sui become the most engaged L1 ecosystem in the space.
Role DescriptionWe’re seeking someone with experience leading social and growth campaigns in both Web2 and Web3. You will own the strategy and day-to-day execution of social media growth campaigns - driving awareness, activating communities, and translating technical innovations into engaging narratives. You'll be the connective tissue between content, product, and community - managing your calendar, writing compelling scripts, partnering with creators, and tapping into native platform mechanics and culture.
ResponsibilitiesLaunch and manage growth-focused campaigns across Twitter, TikTok, YouTube, and Discord.
Write short-form copy and scripts that distill complex blockchain ideas into accessible, engaging content.
Plan, coordinate, and own Web3 campaign execution, from ideation to reporting.
Lead community engagement tactics: giveaways, AMAs, live shows, quests, and native platform activations.
Collaborate with designers, animators, and video creators to produce educational and viral content.
Manage a multi-channel content calendar tied to ecosystem events, product launches, and key narratives.
Grow and optimize Sui’s presence across Twitter, TikTok, and YouTube, with a clear focus on growth KPIs.
Actively reach out to and activate Web3 communities, influencers, and partner projects.
Track industry trends and culture to keep Sui at the forefront of Web3 narratives.
Proven experience managing Web2 and Web3 social campaigns, with measurable growth results.
Strong copywriting skills and scriptwriting for video and paid ads, with native fluency in English.
Experience with TikTok content production and creator platform tools is highly valued.
Deep involvement in Web3 communities and culture, especially in BTC staking and protocol ecosystems.
Solid understanding of Web3 marketing mechanics (quests, airdrops, meme campaigns, influencer loops).
Strong project management and autonomy: you own the calendar, coordinate teams, and deliver results.
Creative thinker with high visual and cultural literacy—able to turn blockchain products into viral stories.
Comfortable navigating both strategic vision and hands-on execution.
Familiarity with paid campaigns, sponsorships, and community growth funnels.
Deeply embedded in Web3 communities, especially Bitcoin-native ecosystems.
Proven experience leading Web3-native content or community initiatives from the ground up.
Strong track record of launching and growing Web3 campaigns, including hands-on outreach to partner communities.
Comfortable hosting Spaces, AMAs, and livestreams, and confident speaking on Web3 trends and protocol-level concepts.
Our team is 100% remote, and we are hiring globally. By joining the Sui Foundation, you’ll work with a world-class team dedicated to bringing the next billion users to Web3. This is your chance to shape the voice of Sui’s digital presence and make a meaningful impact in the decentralized future.
To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers.
