Social Media Specialist

SOCIAL MEDIA SPECIALIST MISSION

You bring Everbrave clients’ brands to life across social media with content and campaigns that connect, engage, and convert. From strategy to execution, you own the full social media presence – managing both organic content and paid campaigns across Meta, Instagram, LinkedIn, and TikTok – ensuring every post, story, reel, and ad reflects the brand, serves the audience, and drives measurable business results.

This role sits at the intersection of creative thinking and performance marketing. You know how to craft content that stops the scroll, and you know how to use data to make it work harder.

WHAT SUCCESS LOOKS LIKE

Success as a Social Media Specialist is defined by your ability to develop and execute social media programs that build brand presence, grow engaged audiences, and contribute directly to client growth goals. You are equal parts creative and analytical; comfortable crafting content calendars and digging into ad performance data. Clients trust you as their social media authority, and your campaigns consistently deliver against defined KPIs. Internally, you collaborate fluidly with Growth Managers, Marketing Specialists, designers, and copywriters to ensure social is fully integrated into broader marketing programs.

STRENGTHS WE’RE LOOKING FOR

You are fluent across social platforms. You understand the nuances, best practices, and algorithm behaviours of Meta (Facebook and Instagram), LinkedIn, and TikTok – and know how to tailor differentiated content and strategy for each.

You balance creativity with performance. You can concept and brief compelling content and copy, but you’re just as comfortable in Ads Manager analyzing CTR, CPL, ROAS, and audience performance to optimize spend.

You are a strategic storyteller. You understand brand voice, audience psychology, and how to use social media to move people through awareness, consideration, and conversion at every stage of the funnel.

You are data-driven and results-oriented. You set goals, establish benchmarks, and use performance data to make informed recommendations. You don’t just report numbers – you derive insights and take action.

You are organized and proactive. You manage content calendars, posting schedules, and campaign timelines across multiple clients with confidence, and you anticipate what’s needed before being asked.

You thrive in a collaborative agency environment. You work closely with Growth Managers, creative teams, and clients to ensure social content and paid campaigns are integrated, on-brand, and on-strategy.

GENERAL RESPONSIBILITIES

Organic Social Media Management

• Develop and maintain monthly content calendars for client social media channels across Meta, Instagram, LinkedIn, and TikTok.
• Write, schedule, and publish engaging organic content aligned with client brand voice and strategic objectives
• Concept and brief creative assets (images, carousels, Reels, TikToks) in collaboration with the creative team.
• Monitor and respond to community engagement, fostering meaningful audience interactions.
• Stay current with platform trends, content formats, and algorithm updates to ensure content remains relevant and effective.

Paid Social Media Management

• Paid Social Campaign Management
• Plan, set up, execute, and optimize paid social campaigns on Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads Manager.
• Develop audience targeting strategies including custom audiences, lookalikes, retargeting, and interest-based segments.
• Write and test ad copy variations and collaborate with the creative team to develop high-performing ad creative.
• Monitor campaign performance daily, making real-time adjustments to bidding, budgets, audiences, and creative to maximize results.
• Ensure campaign objectives, conversion tracking, and pixel/tag implementation are correctly configured.

Reporting & Optimization

• Produce regular performance reports for both organic and paid social across client accounts, translating data into actionable insights.
• Establish and track KPIs including reach, engagement rate, follower growth, CTR, CPL, ROAS, and conversion volume.
• Conduct A/B testing on creative, copy, and targeting to continuously improve campaign effectiveness.
• Bring proactive optimization recommendations to Growth Managers and clients on an ongoing basis.

Client & Team Collaboration

• Participate in client meetings and status calls, presenting social performance and recommendations with confidence.
• Collaborate with Growth Managers to ensure social media activity integrates with broader growth marketing programs.
• Coordinate with the HubSpot team to ensure social ad leads are correctly tracked within the CRM.
• Review all deliverables for quality, accuracy, and brand alignment before publishing or submitting to clients
• Participate in internal team meetings and provide updates on client social performance.
• Perform other assigned duties as required.

EXPERIENCE & COMPETENCIES

• 3–5 years of experience managing social media for brands or clients, ideally in an agency setting.
• Demonstrated experience running paid social campaigns on Meta, LinkedIn, and/or TikTok with measurable results.
• Strong understanding of social media strategy, content development, community management, and paid media principles.
• Proficiency with Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads Manager.
• Experience with social media scheduling tools (e.g., HubSpot, HeyOrca, Later, or equivalent).
• Analytical mindset with the ability to interpret performance data and translate it into strategic recommendations.
• Excellent written communication skills with a strong grasp of brand voice and copywriting.
• Strong attention to detail and commitment to quality.
• Confident participating in client meetings and presenting performance updates.
• Experience working with HubSpot or other CRMs to track leads from social is an asset.
• Comfortable working in a Mac environment.

COMPENSATION

Salary Range: $60,000 - $75,000

Paid Vacation & Flexible Floater Hours

Comprehensive Extended Health Benefits

Health Spending/Lifestyle Spending Account

Annual Training Allowance

WORK ENVIRONMENT

Everbrave’s Hybrid-Plus work model is designed to balance meaningful in-person collaboration with flexibility. We believe some of our best thinking happens together and we intentionally protect in-office time for strategic alignment, mentorship, and cross-functional collaboration.

Calgary-based team members are required to work from our Calgary office a minimum of three days per week, including mandatory in-office days on Monday and Thursday. The third in-office day may be selected based on individual preference and team needs.

ABOUT EVERBRAVE

At Everbrave, we blend strategy, branding, and technology to empower SMBs to unlock their full potential with bold ideas, strategic creativity, and data-driven solutions that deliver real results. Engaged, empathetic, brave, and smart, we’re relentless in our pursuit of growth, blending curiosity and confidence to craft tailored strategies that gives our clients the marketing they deserve.