OfferUp
Sr. B2B Marketing Manager - Growth (Hybrid @ Bellevue/Seattle (Preferred) / Remote @ California, Texas, Florida
OfferUp for Business gives local businesses and service providers an easy way to reach more customers, build their reputation, and grow their customer base through a vibrant marketplace their community already trusts.
Our team has been building a new self-serve SaaS product to better serve this growing business audience, and it’s almost ready for prime time. We’re looking for a growth-minded B2B marketer who can take a launch and turn it into a lead and revenue engine. You’ll plan, build, and optimize full-funnel campaigns that bring small and medium-sized businesses, service providers, and auto dealerships onto the OfferUp for Business platform—and help them succeed once they’re there.
Your super power? You know how to move seamlessly between strategy and execution: from crafting product positioning and GTM plans to briefing creative, pacing spend, and sharing performance insights, you drive smarter decisions and relentless optimization week over week.
Why this role- From launch to lift-off: You’ll own go-to-market for OfferUp’s self-serve SaaS offering, working closely with Product, Sales, Ops, and Creative to bring our next growth engine to life.
- Big impact, small team: You’ll get the freedom to experiment, prove what works, and shape how we drive B2B demand at scale.
- Lead integrated go-to-market planning for OfferUp for Business SaaS products from pre-launch positioning through paid and owned activation
- Run and refine full-funnel campaigns and activations (paid social, search, retargeting, content syndication, field marketing) that drive trials, leads, and conversions
- Build media and creative testing frameworks with the goal of benchmarking and improving CAC:LTV over time
- Design and maintain the B2B attribution model, connecting media spend to lead quality, conversion, and revenue to track performance through the funnel
- Partner collaboratively with Sales, Creative, and Marketing teammates to develop launch materials and sales enablements assets (case studies, pitch decks, FAQs, one-pagers)
- Track competitive landscape, synthesize customer feedback, and apply insights to optimize campaigns, messaging, and collateral
- Report progress through dashboards and concise exec updates that connect effort to ROI
- 7–10 years in B2B SaaS or marketplace marketing with hands-on demand gen, performance marketing, and GTM experience
- Proven ability to own a launch and scale it through disciplined experimentation
- Fluency in performance channels (search, social, display, email) and CRM automation
- Strong analytical instincts; you connect spend to outcomes and know how to course-correct fast
- A builder’s mindset that’s most at home working scrappy and fast
About OfferUp:
OfferUp is dedicated to creating the simplest and most trusted way for people to buy, sell, and connect in their local communities. One of the top local marketplace apps for local buyers and sellers in the U.S., OfferUp makes it easy for people to discover more of what they need—from great deals and secondhand goods to jobs, services, home rentals, and more—right in their own communities. Our trusted platform empowers millions to connect, thrive, and move life forward.
Available on iOS and Android, OfferUp has consistently ranked among the top shopping apps. Founded in 2011 and based in Bellevue, WA, OfferUp serves local markets nationwide and was used by more than 1 in 6 adults in the U.S. in 2024. OfferUp is backed by leading investors, including Andreessen Horowitz, Warburg Pincus, GGV Capital, T. Rowe Price, and Coatue Management. https://about.offerup.com
More About OfferUp At a Glance
- Top 10 Shopping app in the App Store and Google Play Store for three years
- 15%+ of adults in several major markets use OfferUp every month (LA, Miami, Phoenix, Seattle, Las Vegas, Riverside, Orlando)
- OfferUp works directly with nearly 2000 US law enforcement agencies to build trust in local communities
OfferUp is unleashing the power of local, and we’ve built a dynamic team to do it. To learn more about working at OfferUp, check out https://about.offerup.com/people
OfferUp provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, OfferUp complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, and training.
OfferUp expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of OfferUp’s employees to perform their job duties may result in discipline up to and including discharge.
