Sr. Content Strategist, Consumer Marketing

We are seeking an experienced Sr. Content Strategist to lead and implement the content strategy for Consumer Marketing. This role combines strategy and execution, creating messaging frameworks, content plans, and journeys that boost engagement and deliver measurable results. The ideal candidate will drive innovation, establish foundational content, and collaborate with cross-functional teams to develop content strategies that increase member engagement. This is a great opportunity to build a content strategy function and contribute to impactful marketing efforts.

Responsibilities:

• Strategy & vision: Develop and communicate a strategic, content vision that aligns with Consumer Marketing’s OKRs, using data-driven insights to optimize marketing initiatives and measure results.
• Leadership & team development: Build and scale a high-performing content strategy function. Mentor team members and implement scalable processes to elevate content across the marketing organization.
• Content strategy & messaging: Lead the creation of content strategies, including journey mapping, persona-based messaging, and content planning for scalable growth across channels. Tailor content for both client and consumer audiences, ensuring consistency in voice, tone, and brand positioning.
• Cross-functional collaboration: Partner across Consumer Marketing and other departments to create member-facing content that aligns with business objectives and clearly articulates value.
• Planning & execution: Develop and manage editorial calendars, oversee content production, and ensure timely distribution across platforms. Actively engage in the content creation process while continuously optimizing content through performance tracking and A/B testing.
• Performance analysis & reporting: Track and analyze content performance metrics, refine strategies based on insights, and report key findings to stakeholders. Support client-facing teams with cohesive content strategies that address audience needs.

Qualifications:

• Bachelor’s or Master’s degree in marketing, journalism, communications, or a related field.
• 7+ years of experience in content strategy, marketing, and messaging with a proven ability to develop and execute content plans that drive results.
• Expertise in journey mapping, messaging frameworks, and persona-driven content strategies.
• Strong experience in creating consumer messaging aligned with organizational goals.
• Excellent project management and cross-functional collaboration skills.
• Data-driven decision-maker with strong strategic judgment to navigate complex challenges.
• Exceptional communication and leadership skills, with the ability to inspire and build trust across teams.
• A “builder” mentality—someone ready to roll up their sleeves, create scalable solutions, and lead the team through growth and change.

Physical/Cognitive Requirements:

• Ability to remain seated in a stationary position for prolonged periods.
• Requires eye-hand coordination and manual dexterity sufficient to operate keyboard, computer and other office-related equipment.
• No heavy lifting is expected, though occasional exertion of about 20 lbs. of force (e.g., lifting a computer / laptop) may be required.
• Ability to interact with leadership, employees, and members in an appropriate manner.

The United States new hire base salary target ranges for this full-time position are:

Zone A: $120,050 - $156,070 + equity + benefits

Zone B: $138,058 - $179,470 + equity + benefits

Zone C: $150,063 - $195,080 + equity + benefits

Zone D: $156,065 - $202,880 + equity + benefits

This range reflects the minimum and maximum target for new hire salaries for candidates based on their respective Zone. Below is additional information on Included Health's commitment to maintaining transparent and equitable compensation practices across our distinct geographic zones.

Starting base salary for the successful candidate will depend on several job-related factors, unique to each candidate, which may include, but not limited to, education; training; skill set; years and depth of experience; certifications and licensure; business needs; internal peer equity; organizational considerations; and alignment with geographic and market data. Compensation structures and ranges are tailored to each zone's unique market conditions to ensure that all employees receive fair and competitive compensation based on their roles and locations. Your Recruiter can share details of your geographic alignment upon inquiry.

In addition to receiving a competitive base salary, the compensation package may include, depending on the role, the following: 

Remote-first culture

401(k) savings plan through Fidelity

Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)

Full suite of Included Health telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependents 

Generous Paid Time Off ("PTO") and Discretionary Time Off (“DTO")

12 weeks of 100% Paid Parental leave

Family Building Benefit with fertility coverage and up to $25,000 for Surrogacy & Adoption financial assistance

Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment) 

11 Holidays Paid with one Floating Paid Holiday

Work-From-Home reimbursement to support team collaboration and effective home office work 

24 hours of Paid Volunteer Time Off (“VTO”) Per Year to Volunteer with Charitable Organizations

About Included Health

Included Health is a new kind of healthcare company, delivering integrated virtual care and navigation. We’re on a mission to raise the standard of healthcare for everyone. We break down barriers to provide high-quality care for every person in every community — no matter where they are in their health journey or what type of care they need, from acute to chronic, behavioral to physical. We offer our members care guidance, advocacy, and access to personalized virtual and in-person care for everyday and urgent care, primary care, behavioral health, and specialty care. It’s all included. Learn more at includedhealth.com.

-----

Included Health is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Included Health considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.