WHO WE ARE
Grey Health is the culmination of the rich legacies of two powerhouse brands —Grey and TANK. With borderless employees spread across 20 studios in 18 countries, we all work collaboratively with one mission in mind: to deliver famously effective ideas that drive business results for top tier clients in the health and wellness market. In 2023, Grey was named a Top 100 Most Loved Workplace and our agency network and The Grey Group, ranked in the top ten award winners at the Cannes Lions International Festival of Creativity.
While TANK and Grey maintain their unique identities and market presence, they now benefit from shared resources and strategic direction that help us unlock new opportunities across the globe.
POSITION OVERVIEW
We are looking to add a Senior Engagement Strategist to our team who will be responsible for leading the multi-channel and communications planning on key accounts to help build brand experiences, connected across the user and customer journey. You will partner with senior team members to translate communication plans into actionable tactics. You will work in a continuous effort to develop a strategic skill set to uncover the most compelling opportunities in which to differentiate a brand in a compelling perspective, constantly pushing to make Famously Effective work. You will be directly supporting multiple clients and expected to manage multiple (at least three) work streams at a time.
As a member of our Toronto studio, you will join a dynamic, globally-minded team surrounded by some of the brightest minds in their fields and get to work in one of the newest WPP campuses.
KEY RESPONSIBILITIES
- Develop an immersive understanding of your brand’s market dynamics, customer mindset, competitive environment, brand goals, and industry trends to deliver engagement opportunities that will inspire creative teams and develop a meaning marketing impact for our clients
- Refine strategist-written briefs and capable to write their own engagement briefs with little intervention
- Develop strategic deliverables that include but are not limited to content development across digital platforms, executing brand activations, omnichannel understanding, creative brief development, workshop involvement, and helping drive US and Global brand plans
- Uncover key communication and platform opportunities, which change the audience experience, their brand perceptions and influence behavior to create a competitive advantage
- Understand deeply and identify insights, partnering with Data Strategy, to lead with a point of view for team discussion
- Own development of all from start to finish, including facilitating inputs from other departments (e.g. creative) as needed
- Work cross-functionally within the agency to ensure the successful and innovative execution of approved strategies
- Provide thinking that is unique to the brand situation and write with clarity and instruction
- Serve as a thought leader and subject matter expert within the agency, with clients, and within the industry at large
- Constantly identify new technologies, trends and engagement opportunities to drive agency and client success
WHAT YOU WILL NEED
- Bachelor’s degree in a relevant field
- Minimum of 3-6 years of experience in developing strategic initiatives, tactical plans, marketing ecosystems, social campaigns, ideally in a creative, media agency and/or small start-up, digital publisher
- Bring consumer, DTC, HCP and/or OTC-focused experience
- Strong digital and social knowledge – content marketing experience a plus
- Possess a balance of business acumen with creative and technical knowledge
- Customer-first mindset with a strong focus on the technology-enabled user
- Established background in digital and omnichannel (web, social, email/CRM, banner)
- Comfortable defining strategies and executing plans against customer experience journeys
- Proactive, with excellent collaboration capabilities and an ability to identify opportunities across brands, campaigns, and markets.
- Adept at driving cross-functional teams while managing complex stakeholder relationships (agency + client)
- Ability to engage, influence, and inspire stakeholders (agency + client) to drive collaboration and alignment
- High degree of organization, individual initiative, and personal accountability
- Demonstrable experience driving growth and KPIs in domestic and global markets
- Excellent attention to detail, sharp analytical and problem-solving skills
- Creative and innovative thinker
- Outstanding verbal and written communication skills
- Experience in pharma, healthcare and wellness, is an asset
WHAT WE HAVE TO OFFER
Challenging Work - As leaders in the health advertising industry, we thrive on solving complex problems and innovation. Each employee is encouraged to bring their best ideas forward to solve problems.
Dedicated Team - It’s in our DNA to work hard and play hard: celebrate our wins, laugh and have fun. We are stronger, together, when we are open and real. At Tank WW, everyone is valued and plays an important role in our shared success. We care for our people and our clients.
Global Community - Support from the WPP People community and bring your contribution to a greater good while collaborating on WPP strategic projects or initiatives.
Perks and Benefits -The wellness of our employees is at the core of our business therefore we offer competitive benefits:
- Competitive compensation package
- Extensive Group Insurance Program on Day 1
- Vacation according to experience
- Paid Christmas shutdown
- Extended long weekends on statutory holidays - TANK Days (extra days off annually)
- Work-life balance measures
TANK Worldwide is committed to providing a barrier-free work environment. As such, we will make accommodations available to applicants with disabilities upon request during the recruitment process.
TANK Worldwide is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees and to providing a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, colour, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, family or parental status, or any other status protected by the laws or regulations in the province where we operate. We value the insights and innovation that diverse and inclusive teams bring to work.
