At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.
While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!
We are seeking an innovative and results-driven Marketing Services Manager to join our team at Viral Nation. This role is pivotal in shaping our corporate marketing brand narrative, driving engagement, and ensuring our marketing initiatives resonate with our target audience. The ideal candidate will have a deep understanding of marketing trends and a passion for creating impactful content that aligns with business objectives.
Responsibilities:
- Develop and execute a comprehensive content strategy aligned with overall marketing and business objectives, including blog posts, whitepapers, videos, social media & email campaigns, leveraging data and insights to optimize content performance, audience engagement, and conversion rates.
- Establish and maintain content governance, ensuring consistency, quality, and compliance with brand guidelines and industry standards.
- Develop and execute strategic marketing plans with Viral Nation Marketing, Talent and Tech aligned with company objectives to drive brand awareness, customer acquisition, retention and community engagement.
- Authoring high-quality content that establishes Viral Nation’s unique brand tone & voice and a consistent narrative across multiple digital channels (press releases, email marketing messages, case studies, presentation content/pitch decks, survey reports, blog posts, and web copy)
- Oversee the development of integrated marketing campaigns across various channels, including digital, social media, email, events, PR, and partnerships.
- Analyze market trends, customer insights, and competitor activities to identify opportunities and refine marketing strategies.
- Collaborate closely with product, sales, and other cross-functional teams to ensure alignment and maximize marketing impact.
- Push the business to adopt better content creation practices through frequent testing of new content formats and distribution channels, including championing the increased use of data visualization
- Lead a team of marketing professionals, providing guidance, mentorship, and fostering a collaborative and high-performing culture.
- Work with VN Talent to create targeted marketing campaigns for owned specific product & content launches
- Continuously measure and improve content performance; create reports leveraging Google Analytics, HubSpot, and social media analytics tools
- Compile and consider data, including target audience, personas, messaging, competitive insight, customer feedback, and campaign results
- Stay on top of trends in the creator economy/ influencer marketing space and become an expert on VN’s clients.
Qualifications and Skills:
- Bachelor's degree in Marketing, Communications, Business, or a related field (Master's degree is a plus).
- 5+ years as a Marketing Manager within an influencer agency or a related industry
- Deep understanding of influencer marketing trends, best practices, and platform dynamics
- Experience in developing and executing marketing plans
- Strong leadership skills with a track record of effectively managing projects
Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.
