What you will do:
Strategic Leadership: Lead creative brainstorming and planning for custom media client partnerships, focusing on niche and holistic brand experiences.
Trend Monitoring: Stay ahead of trends, tools, opportunities, and applications in paid media environments, applying this knowledge to enhance client strategies.
Vendor Management: Evaluate, negotiate, and manage relationships with vendors, partners, and platforms, ensuring optimal terms and costs for clients.
Process Optimization: Build and refine internal processes, ensuring seamless collaboration across media, strategy, analytics, creative, and engagement teams.
Thought Leadership: Drive internal initiatives, participate in case study development, and contribute to thought leadership through webinars, lunch and learns, and industry events.
Omni-Channel Planning: Oversee all elements of media planning across display, video, audio, mobile, and social channels for high-spend and diverse channel mix clients.
Performance Reporting: Distill and present campaign performance insights, developing client-facing reports in collaboration with client partners and engagement managers.
Client Growth: Lead strategic conversations with media partners, maintain key publisher relationships, and contribute to client account growth and strategy development.
Business Acumen: Apply knowledge of key business issues to enhance client strategies and drive new business growth through research and vendor RFI/RFP processes.
Team Leadership: Inspire and lead teams through clear communication, strategic decision-making, and fostering a collaborative, and growth-oriented environment.
Experience/ Background:
Education: Bachelor’s degree in advertising, marketing, business, or related field.
Experience: 10+ years of agency or brand experience, with at least 8 years in developing and delivering omni-channel marketing strategies, and with at least 3 years in buying, campaign management, and optimization strategy.
Skills: Proficient in media planning tools (e.g., Resonate, Nielsen, Comscore), Microsoft Office, and possesses excellent communication, negotiation, and time management skills.
Specialization: Experience in client account growth, strategy development, and leading strategic media partner conversations.
Bonus: Experience with Amazon, Affiliate, Retail Media, and marketing automation technologies (email, SEO/SEM, web, marketing stack, etc).
