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T-Mobile

Sr. Product Marketing Manager, Ecommerce

Posted 4 Hours Ago
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In-Office
Frisco, TX
Senior level
In-Office
Frisco, TX
Senior level
Owns Mint Mobile’s ecommerce product marketing, including on-site merchandising, promotional campaigns, landing page strategy, content hierarchy, and promotional calendar management. Partners with Marketing, Creative, Product, Analytics, and Ecommerce teams to create effective digital experiences. Uses customer insights and business data to improve engagement, conversion, revenue, campaign scalability, and speed to market.
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At T-Mobile, we invest in YOU!  Our Total Rewards Package ensures that employees get the same big love we give our customers.  All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!

This role is essential for defining and executing product marketing strategies that support Mint Mobile’s ecommerce business goals. It owns on-site merchandising strategy across MintMobile.com, including promotional campaign planning, content hierarchy, and top-of-funnel landing page performance. The role requires close collaboration with Marketing, Creative, Product, Analytics, and Ecommerce partners to translate campaigns and business priorities into clear, on-brand digital experiences. Success is measured by the effectiveness of on-site content, campaign execution, and merchandising strategies in driving customer engagement, conversion, and revenue growth.

Job Responsibilities:

  • Own on-site merchandising strategy and execution across MintMobile.com, ensuring product, offer, and campaign content is clear, compelling, and aligned to business priorities. 
  • Lead promotional campaign planning and execution across key ecommerce surfaces, including the homepage, deals page, and supporting campaign landing pages. 
  • Supervise top-of-funnel and content landing page strategy and performance, using customer insights and business data to improve engagement and conversion. 
  • Manage the promotional calendar and on-site content hierarchy, partnering cross-functionally to prioritize campaigns, offers, launches, and evergreen content. 
  • Partner with Marketing and Creative to define campaign requirements, messaging needs, and on-brand digital executions that support ecommerce goals. 
  • Develop reusable campaign frameworks and merchandising capabilities that improve speed to market, consistency, and scalability across ecommerce experiences. 
  • Also responsible for other duties/projects as assigned by business management as needed 

Education and Work Experience:

  • Bachelor's Degree plus 7 years of related work experience OR Advanced degree with 5 years of related experience  (Required)
  • Acceptable areas of study include Marketing, Business, Communications, or relevant field of study such as Computer Science (Required)
  • 7+ years experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue (Required)

Knowledge, Skills and Abilities:

  • Business Acumen (Required)
  • Content Strategy (Required)
  • Data Analysis (Required)
  • Go-to-Market Strategies (Required)
  • Market Research (Required)
  • Product Management (Required)
  • Product Positioning (Required)
  • Sales Enablement (Required)
  • Stakeholder Management (Required)
  • Strategic Thinking (Required)

  • At least 18 years of age
  • Legally authorized to work in the United States

Travel:
Travel Required (Yes/No): Yes
DOT Regulated:
DOT Regulated Position (Yes/No): No
Safety Sensitive Position (Yes/No): No

Total Target Cash Earnings Opportunity: $143,520 - $258,840

National Base Pay Range: $119,600 - $215,700

The Total Target Cash Earnings Opportunity represents the expected total cash compensation for this role at target performance, combining base salary and annual incentive opportunity. Actual earnings may be higher or lower depending on individual performance and overall company results. 

The base pay range reflects the compensation component of this opportunity. The candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ376626¶dox=1

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Corporate employees are eligible for a year-end bonus based on individual and/or company performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. The incentive component included in the Total Target Cash Earnings Opportunity reflects target performance. Actual earnings included in the Total Target Cash Earnings Opportunity reflect target performance; actual payouts may vary. 
At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing! As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable! T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, genetic information, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated. Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing [email protected] or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.

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