WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
Overview:
We are looking for a highly motivated Strategic Account Director to join our team. In this critical role, you will act as the linchpin connecting presales strategy with post-sales execution, fostering collaboration across sales, media, accounts, and analytics teams. You will leverage your expertise to build strong client relationships, deliver actionable insights, and develop strategic roadmaps to drive measurable outcomes. If you are passionate about using data to tell compelling performance stories and enhance marketing strategies, we want to hear from you.
Key Responsibilities:
- Serve as the primary liaison across sales, media, account, data cloud, and analytics teams to ensure seamless strategy alignment and execution.
- Bridge presales strategy with post-sales execution, maintaining continuity of objectives and fostering collaboration.
- Develop and deliver forward-thinking strategic roadmaps that align with client goals and business outcomes.
- Provide actionable insights, trends, and opportunities from the Zeta Marketing Platform (ZMP) to inform and enhance client campaigns.
- Leverage ZMP Intelligence offerings.
- Build strong client relationships, acting as a trusted advisor and advocate for their business objectives.
- Facilitate collaborative client sessions, to drive innovation and alignment.
- Collaborate internally to ensure successful onboarding and activation of first-party (1P) data, leveraging audience intelligence to optimize campaigns.
- Monitor and manage roadmap deliverables, clarifying objectives, defining tasks, and ensuring timely delivery.
- Identify risks and opportunities in client strategies, proposing innovative solutions to optimize performance.
- Present high-impact reports and performance narratives to communicate progress, insights, and recommendations effectively.
Qualifications:
- 8+ years of experience in strategic account management, marketing strategy, or related roles.
- Proven expertise in leveraging first-party (1P) data for marketing insights, personalization, and activation.
- Strong understanding of cross-channel marketing, including digital, media, and traditional channels.
- Paid digital media experience within retail, CPG, pharma, finance and travel industries preferable
- Exceptional collaboration and interpersonal skills, with the ability to influence and align diverse teams.
- Excellent analytical skills, with a track record of using data to inform strategy and storytelling.
- Outstanding communication and presentation skills, with experience in delivering strategic roadmaps and performance stories to senior stakeholders.
- A proactive, problem-solving mindset and a passion for driving innovation and performance.
- Bachelor’s degree in marketing, Business, or related field (MBA preferred).
SALARY RANGE
The salary range for this role is $130,000 - $150,000.00, depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!
https://zetaglobal.com/press/?cat=press-releases
#LI-DD1
